How to Build a Career as a Market Research Assistant| Open Colleges

business & leadership

Market Research Assistant

A career as a Market Research Assistant offers valuable insights into consumer behaviour, market trends, and business decision-making. This role provides an excellent foundation for those looking to build a career in market research or data analysis. Market Research Assistants are involved in gathering and analysing data to help companies understand their target audience and competitors, guiding strategic business decisions. As industries continue to prioritise data-driven strategies, this field is expected to grow, with opportunities for advancement into roles like Market Research Analyst or Research Manager. The role offers a dynamic, rewarding career path, providing essential skills in analysis, communication, and reporting, which are transferable across various sectors.

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EMPLOYED 71,700

PART-TIME SHARE 24%

AVERAGE FULL-TIME HOURS 42

MEDIAN WEEKLY EARNINGS $1635

The job outlook for Market Research Assistants in Australia is positive, with a growing demand for professionals who can help businesses navigate market trends and consumer behaviour. As industries increasingly rely on data-driven insights for decision-making, skilled market researchers are needed across sectors such as retail, media, healthcare, and technology. With the rise of digital tools and data analytics, there are opportunities for career growth into more senior roles, such as Market Research Analyst or Research Manager. The need for data-driven decision-making and consumer insights ensures long-term career stability and prospects in this field.

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What can you expect from working as a Market Research Assistant?

A Market Research Assistant supports the collection, analysis, and interpretation of data to help businesses understand market trends, customer preferences, and competitor activity. Key responsibilities include:

Data Collection – Conducting surveys, interviews, and focus groups to gather primary data.
Data Analysis – Analyzing data sets to identify trends, patterns, and consumer insights.
Report Preparation – Writing and presenting clear reports on research findings.
Research Support – Assisting senior researchers with the design and execution of research projects.
Industry Monitoring – Keeping up-to-date with industry trends and competitor activities.

The role provides valuable insights that guide marketing strategies and business decisions.

How to become a Market Research Assistant?

To become a Market Research Assistant, you'll typically need a degree in marketing, business, statistics, or a related field. Gaining experience through internships or entry-level roles in research, data analysis, or marketing will help develop essential skills. Additionally, proficiency in data analysis tools and strong attention to detail are key for success in this role. Online courses or certifications in market research or data analytics can also enhance your qualifications and increase your job prospects.

BSB40320/BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

Start turning your ambitions into skill and become the reason why your business thrives. Transform yourself into an impressive business all-rounder and learn the marketing expertise and small business management skills you need to achieve lasting success.

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BSB40820

Certificate IV in Marketing and Communication

Take on the exciting world of digital marketing. With this specialised marketing skillset you will set yourself up for success and thrive in the digital landscape. This exciting course will further your career by teaching you to strategise, think critically,...

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Build a career as a Market Research Assistant

Market Research Assistant

Explore your career as an:

Gender Split

Employment by State

Highest Level of education (%)

Age Brackets

What can you expect from working as a Market Research Assistant?

How to become a Market Research Assistant?

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

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