Course Description

Designed to take you from beginner to expert, this social media marketing course has been created in consultation with a number of Forbes’ listed Top 50 global social media experts, so you can be confident that you are getting the very latest, first-class industry knowledge and expertise.

Ideal for people with a passion for all things social media, this nationally recognised Diploma has no pre-requisites, meaning you can kick-off your studies with some marketing experience, or none at all!

What will you learn?

  • The fundamentals of social media marketing
  • How to create engaging and effective marketing content
  • How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook,  Instagram, LinkedIn, YouTube, Pinterest, Snapchat and more!
  • The art of mastering your own personal brand on social media
  • How to convert your social media marketing followers into customers
  • How to implement and manage a highly effective email marketing strategy

Why study this course?

  • The Diploma of Social Media Marketing is the first and only formal qualification that delivers an end-end education here in Australia.
  • The hands-on Diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course.
  • The course format gives you plenty of practice setting up and managing social media accounts and implementing social media campaigns, enabling you to kickstart your career in Social Media Marketing when you complete your studies.
  • As you complete your assessments you will be developing an extensive online portfolio, which means you'll have a body of quality work to show potential employers once you graduate.
  • Open Colleges is the only VET provider which has been endorsed by the Australian Marketing Institute to date for this program.
  • Social media marketing is one of the fastest-growing industries and an increasingly vital skill-set. Take advantage of Social Media's true potential to drive results for your business, career or employer. 
  • Hoping to study at Uni? Take advantage of Open Colleges' formal pathways into study at several universities, including SCU, Edith Cowan Uni, UniSA and AIHE. 

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation as you may be eligible to enrol as an existing worker and may be able to complete your studies faster.

Potential career outcomes

  • Communications Assistant
  • Content Marketing Manager
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Coordinator
  • Social Media Marketing Manager
  • Social Media Officer