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Social media has revolutionised the marketing landscape, and this course has been designed to take you from social media beginner to expert. Created in consultation with a number of Forbes’ Top 50 global social media experts, you can be confident you're learning the very latest, first-class industry knowledge and expertise.
Ideal for people with a passion for all things social media, this nationally recognised diploma has no pre-requisites, meaning you can kick off your studies with some marketing experience, or none at all!
When you complete your first module, you can make application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.
| Course number | E1370 |
| Qualification name | 10904NAT Diploma of Social Media Marketing |
| Course duration | Maximum 24 months |
| Delivery Method | Online |
| Recognition | Nationally Recognised  |
| Assessments | Demonstrations and presentations (including videos), Knowledge tests, Projects |
| Awarded by | Open Colleges Pty Ltd (Provider number: 90796) |
You will need to have completed Year 12, or equivalent. Equivalency can be demonstrated by one of the following:
You will need to be at least 18 years old.
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
This course includes a requirement to record video and/ or audio roleplays. These will require participation by 1-2 other people sourced by you.
You will need access to:
You will require access to office equipment and resources including telephone, photocopier, scanner and printer.
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.
| NAT10904001 | Plan, implement and manage content marketing |
| SIRXMKT006 | Develop a social media strategy |
| NAT10904002 | Plan, conduct and optimise organic social media marketing |
| NAT10904003 | Plan, manage and optimise paid social media advertising campaigns |
| NAT10904004 | Establish, build and leverage a personal brand on social media |
| NAT10904005 | Plan, implement and manage social media conversion strategies |
| BSBMKG542 | Establish and monitor the marketing mix |
| BSBMKG545 | Conduct marketing audits |
| BSBPMG430 | Undertake project work |
Pay in Full
You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).
Pay 50% & Payment Plan Combo
You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan. When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).
Payment Plan
You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
BPAY®
With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more.
BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
This course includes course materials from:
Social Media College work in partnership with Open Colleges to deliver world-class education in social media marketing. The Social Media College course writers are all practising social media experts who apply their real-world experiences to your learning.
Social Media College are passionate about social media and all of its possibilities. They push the boundaries of what’s possible and encourage students to drive the industry forward with innovative ideas and creative marketing strategies.
Students of this course will receive a membership to these organisation(s)
The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.
Selected course fees when you pay upfront.
Voucher code: 30MARCH31
Offer ends on Friday 31st March 2023 at 11:59pm AEST.
Course at a Glance
Online
Flexible payment options available
Nationally recognised
Course at a Glance
Online
Flexible payment options available
Nationally recognised
Selected course fees when you pay upfront.
Voucher code: 30MARCH31
Offer ends on Friday 31st March 2023 at 11:59pm AEST.
Social media has revolutionised the marketing landscape, and this course has been designed to take you from social media beginner to expert. Created in consultation with a number of Forbes’ Top 50 global social media experts, you can be confident you're learning the very latest, first-class industry knowledge and expertise.
Ideal for people with a passion for all things social media, this nationally recognised diploma has no pre-requisites, meaning you can kick off your studies with some marketing experience, or none at all!
When you complete your first module, you can make application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.
| Course number | E1370 |
| Qualification name | 10904NAT Diploma of Social Media Marketing |
| Course duration | Maximum 24 months |
| Delivery Method | Online |
| Recognition | Nationally Recognised |
| Assessments | Demonstrations and presentations (including videos), Knowledge tests, Projects |
| Awarded by | Open Colleges Pty Ltd (Provider number: 90796) |
You will need to have completed Year 12, or equivalent. Equivalency can be demonstrated by one of the following:
You will need to be at least 18 years old.
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
This course includes a requirement to record video and/ or audio roleplays. These will require participation by 1-2 other people sourced by you.
You will need access to:
You will require access to office equipment and resources including telephone, photocopier, scanner and printer.
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.
| NAT10904001 | Plan, implement and manage content marketing |
| SIRXMKT006 | Develop a social media strategy |
| NAT10904002 | Plan, conduct and optimise organic social media marketing |
| NAT10904003 | Plan, manage and optimise paid social media advertising campaigns |
| NAT10904004 | Establish, build and leverage a personal brand on social media |
| NAT10904005 | Plan, implement and manage social media conversion strategies |
| BSBMKG542 | Establish and monitor the marketing mix |
| BSBMKG545 | Conduct marketing audits |
| BSBPMG430 | Undertake project work |
Pay in Full
You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).
Pay 50% & Payment Plan Combo
You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan. When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).
Payment Plan
You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
BPAY®
With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more.
BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
This course includes course materials from:
Social Media College work in partnership with Open Colleges to deliver world-class education in social media marketing. The Social Media College course writers are all practising social media experts who apply their real-world experiences to your learning.
Social Media College are passionate about social media and all of its possibilities. They push the boundaries of what’s possible and encourage students to drive the industry forward with innovative ideas and creative marketing strategies.
Students of this course will receive a membership to these organisation(s)
The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.
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