Social media has revolutionised the marketing landscape, and this course has been designed to take you from social media beginner to expert. Created in consultation with a number of Forbes’ Top 50 global social media experts, you can be confident you're learning the very latest, first-class industry knowledge and expertise.
Ideal for people with a passion for all things social media, this nationally recogniseddiploma has no pre-requisites, meaning you can kick off your studies with some marketing experience, or none at all!
What will you learn?
Learn the fundamentals of social media marketing to give you the best foundation to work from.
Discover how to create engaging and effective marketing content.
Learn how to develop a social media network strategy featuring both organic posts and paid advertising on Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat and more.
Master the art of creating your own personal brand on social media.
Gain the skills needed to convert your social media marketing followers into loyal customers.
Learn how to implement and manage a highly effective email marketing strategy.
Why study this course?
This hands-on diploma will allow you to immediately apply the skills you learn to your workplace or business as you make your way through the course.
Get plenty of practice setting up and managing social media accounts and implementing social media campaigns.
As you complete your assessments you'll be develop an extensive online portfolio, which means you'll have a body of quality work to show potential employers once you graduate.
Open Colleges is the only VET provider which has been endorsed by the Australian Marketing Institute (AMI) to date for this program. AMI has the largest network of marketers in the country, and is the authoritative voice of marketing in Australia.
Social media marketing is one of the fastest-growing industries and an increasingly vital skill-set. Take advantage of social media's true potential to drive results, whether to promote your own business or further your career.
Hoping to study at university? Take advantage of Open Colleges' formal pathways into study at several universities, including SCU, Edith Cowan Uni, UniSA and AIHE.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation as you may be eligible to enrol as an existing worker and may be able to complete your studies faster.
You will need to have completed Year 12, or equivalent. Equivalency can be demonstrated by one of the following:
A qualification at Certificate III level or higher, OR
Two years of industry experience in a role that requires the use of written documentation and communication.
You will need to be at least 18 years old.
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
2 years’ relevant industry experience in a role that requires the use of written documentation and communication.
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
You will need access to:
A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to OpenSpace. Many mobile phones and smart phones include this technology.
Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.
You will require access to office equipment and resources including telephone, photocopier, scanner and printer.
Language, Literacy and Numeracy
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module.
Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.
Plan, implement and manage content marketing
Determine and report on content marketing requirements and opportunities
Identify content marketing trends and software required
Develop a content marketing strategy and implementation plan
Create content assets
Social Media Strategy
Develop a social media strategy
Determine social media requirements
Develop social media policies and procedures
Develop social media strategy
Monitor social media use
Review social media performance
Organic Social Media Marketing
Plan, conduct and optimise organic social media marketing
Establish organic presence on social media channels
Develop an organic social media marketing strategy
Conduct organic social media marketing
Increase efficiency of organic social media marketing
Paid Social Media Advertising
Plan, manage and optimise paid social media advertising campaigns
Develop a paid social media advertising strategy
Set up tracking code
Build paid social media advertising campaigns
Create effective social media advertisements
Optimise advertisement delivery to maximise returns
Personal Brand Marketing
Establish, build and leverage a personal brand on social media
Examine personal brand marketing benefits, opportunities and software
Establish personal brand values and attributes
Build a personal brand across multiple social media channels
Grow a personal brand and leverage followers
Social Media Conversion
Plan, implement and manage social media conversion strategies
Write persuasive copy for use on social media and web assets
Build web assets that convert traffic visitors
Retarget social media users who have interacted with an organisation
If you choose to pay your course fees up-front in full, you’ll benefit from a 15% discount (unless otherwise advertised).
Pay 50% Deposit
If you choose to pay 50% of your course fees up-front, you'll benefit from 50% of the standard (or advertised) discount.
Pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
zipMoney Payment Plan
If you need a little more flexibility in your finances, and want to pay off your course fees over a longer period of time, we can assist by organising zipMoney to pay your course fees directly to us on your behalf, and you pay this loan back to ZipMoney over a period of agreed time with them. zipMoney provides you flexible options of selecting a 24, 36 or 48 months interest-free payment plan (dependant on which course you are enrolling into) to suit your lifestyle, giving you more flexibility than ever before.
With BPAY®, you’re able to pay quickly and securely, 24/7 through your Internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more.
BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
Social Media College work in partnership with Open Colleges to deliver world-class education in social media marketing. The Social Media College course writers are all practising social media experts who apply their real-world experiences to your learning.
Social Media College are passionate about social media and all of its possibilities. They push the boundaries of what’s possible and encourage students to drive the industry forward with innovative ideas and creative marketing strategies.
Students of this course will receive a membership to these organisation(s)
The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.
Open Colleges is the only VET provider that has been endorsed by the Australian Marketing Institute to date.
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