Build your career as a Head of Digital Marketing

business & leadership

Head of Digital Marketing

A career as the Head of Digital Marketing involves leading a team to drive online growth, developing strategies to enhance brand visibility, and overseeing digital campaigns across multiple platforms. You'll be responsible for analysing data, optimising campaigns, and staying ahead of digital trends to ensure the company’s online presence remains competitive. This role offers the opportunity to shape the direction of a brand’s digital strategy and can lead to senior leadership positions.

If you're passionate about digital innovation and have leadership experience, this could be the perfect career for you. 

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EMPLOYED 71,700
PART-TIME SHARE 24%
AVERAGE FULL-TIME HOURS 42
MEDIAN WEEKLY EARNINGS $1635

The career outlook for a Head of Digital Marketing is strong, with businesses increasingly relying on digital strategies to reach and engage their target audience. As companies shift towards a more data-driven approach, demand for skilled digital marketing leaders continues to grow. This role offers excellent career progression, with opportunities to move into higher executive positions like Chief Marketing Officer (CMO). With the rise of digital platforms and emerging technologies, the need for innovative, results-driven leaders is expected to remain high.

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What can you expect from working as a Head of Digital Marketing?

Head of Digital Marketing leads and oversees digital marketing strategies to drive brand growth, customer engagement, and revenue. They are responsible for setting strategic direction, managing teams, and optimising digital marketing efforts. Key duties typically include:

  • Strategic Planning: Developing and executing comprehensive digital marketing strategies aligned with business goals to maximise brand reach and performance.
  • Team Leadership & Management: Leading and mentoring digital marketing teams, ensuring collaboration across content, SEO, paid media, and analytics functions.
  • Performance Marketing: Overseeing paid media campaigns (Google Ads, social media ads, programmatic advertising) to optimise return on investment (ROI) and customer acquisition.
  • SEO & Content Strategy: Driving organic growth by managing SEO strategies, content marketing, and website optimisation to improve search rankings and user experience.
  • Social Media & Brand Awareness: Crafting high-impact social media strategies to enhance brand visibility, engagement, and customer loyalty.
  • Data-Driven Decision Making: Monitoring key performance indicators (KPIs), leveraging analytics tools to assess campaign effectiveness, and refining strategies based on insights.
  • Marketing Automation & CRM: Implementing automation tools to enhance customer journey mapping, email marketing, and personalised engagement.
  • Budget Management: Allocating and optimising digital marketing budgets to ensure cost-effective execution of marketing initiatives.
  • Stakeholder Collaboration: Working closely with product, sales, and creative teams to align marketing efforts with overall business objectives.
  • Innovation & Trend Monitoring: Keeping up with emerging digital marketing trends, technologies, and consumer behaviours to maintain a competitive edge in the market.

How to become a Head of Digital Marketing?

To become a Head of Digital Marketing, you'll need extensive experience in digital strategy, leadership, and data analysis. Online education can help by offering flexible, specialised courses in digital marketing, analytics, and leadership skills, allowing you to gain the knowledge necessary to step into this senior role.

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Diploma of Social Media Marketing

Transform yourself into a social media marketing expert. Discover the very latest industry knowledge that will equip you for lasting success. Graduate job ready to hit the ground running in this exciting and dynamic industry.
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*The information on this page is sourced from the Jobs and Skills Australia website, based on their occupational data collected in May 2024. Where job titles may not be exact matches, related job areas have been used. This data is intended as a guide only.

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