Become a confident communicator by learning how to apply solutions for marketing and communications situations in a variety of business contexts. You will develop a range of specialist marketing skills as well as other broad business skills that will allow you to function effectively in a marketing industry setting.
During the course, you will learn how to:
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.
| Course number | E1385 |
| Course name | BSB40820 Certificate IV in Marketing and Communication |
| Course duration | Self paced - maximum of 24 months |
| Delivery Method | Online |
| Assessments | Multiple choice Quiz, Projects, Role plays, Video, Written assessments |
| Awarded by | Open Colleges Pty Ltd (Provider number: 90796) |
There are no mandated education entry requirements for this qualification, per the BSB Business Services Training Package.
There are no mandatory Open Colleges entry requirements.
Recommended Local Entry Requirements
You will need to be at least 18 years old.
You’ll be required to operate office equipment and resources including telephone, photocopier, scanner and printer in a safe environment that includes an ergonomically sound computer workstation.
This course includes a requirement to record video and/ or audio roleplays. These will require participation by 1-2 other people sourced by you.
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBTEC403 | Apply digital solutions to work processes |
| BSBWRT411 | Write complex documents |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBCMM411 | Make presentations |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG431 | Assess marketing opportunities |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| SIRXMKT006 | Develop a social media strategy |
| BSBESB404 | Market new business ventures |
| BSBTWK401 | Build and maintain business relationships |
Pay in Full
You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).
Pay 50% & Payment Plan Combo
You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan. When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).
Payment Plan
You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
BPAY®
With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more.
BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.
Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.
Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
Tanya has many years of experience working in the Airline Industry through her role at World Aviation Systems who represent various airlines here in Sydney (Air Tahiti Nui and Hawaiian Airlines to name a few). She has extensive knowledge of Sales, marketing, reservations and the general business operations of an Airline. Through her role at World Aviation she travelled extensively and gained knowledge on various destinations first hand. Tanya has been teaching Certificate III and Diploma of Tourism for the past 10 years to pass on her passion/knowledge for the Tourism Industry to her students. Recently Tanya has received her Certificate IV in Business Administration to supplement her current role as Operations Manager of a financial planning firm. While still consulting with the travel industry she has been in the financial Industry for the past 5 years developing relevant policies/procedures and complying with regulatory practices.
Tanya’s qualifications are Diploma of Tourism, Certificate IV in Tourism, Certificate III in Tourism , Certificate IV in Training & Assessment and Certificate IV in Business Administration.
After completing your first module (and the required membership form), students of this course you can make application for a free 12-month affiliate membership to:
The Australian Marketing Institute is the requisite organisation for professional marketers and the authoritative voice of Marketing in Australia. With the largest network of marketers across the country, who share upstanding qualities of integrity, ethics, trust and experience, The Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933
Selected course fees when you pay upfront.
Voucher code: FEBRUARY05
Offer ends on Sunday 5th February 2023 at 11:59pm AEST.
Course at a Glance
Online
Flexible payment options available
Nationally recognised
Course at a Glance
Online
Flexible payment options available
Nationally recognised
Selected course fees when you pay upfront.
Voucher code: FEBRUARY05
Offer ends on Sunday 5th February 2023 at 11:59pm AEST.
Become a confident communicator by learning how to apply solutions for marketing and communications situations in a variety of business contexts. You will develop a range of specialist marketing skills as well as other broad business skills that will allow you to function effectively in a marketing industry setting.
During the course, you will learn how to:
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.
| Course number | E1385 |
| Course name | BSB40820 Certificate IV in Marketing and Communication |
| Course duration | Self paced - maximum of 24 months |
| Delivery Method | Online |
| Assessments | Multiple choice Quiz, Projects, Role plays, Video, Written assessments |
| Awarded by | Open Colleges Pty Ltd (Provider number: 90796) |
There are no mandated education entry requirements for this qualification, per the BSB Business Services Training Package.
There are no mandatory Open Colleges entry requirements.
Recommended Local Entry Requirements
You will need to be at least 18 years old.
You’ll be required to operate office equipment and resources including telephone, photocopier, scanner and printer in a safe environment that includes an ergonomically sound computer workstation.
This course includes a requirement to record video and/ or audio roleplays. These will require participation by 1-2 other people sourced by you.
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBTEC403 | Apply digital solutions to work processes |
| BSBWRT411 | Write complex documents |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBCMM411 | Make presentations |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG431 | Assess marketing opportunities |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| SIRXMKT006 | Develop a social media strategy |
| BSBESB404 | Market new business ventures |
| BSBTWK401 | Build and maintain business relationships |
Pay in Full
You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).
Pay 50% & Payment Plan Combo
You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan. When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).
Payment Plan
You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
BPAY®
With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more.
BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.
Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.
Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
Tanya has many years of experience working in the Airline Industry through her role at World Aviation Systems who represent various airlines here in Sydney (Air Tahiti Nui and Hawaiian Airlines to name a few). She has extensive knowledge of Sales, marketing, reservations and the general business operations of an Airline. Through her role at World Aviation she travelled extensively and gained knowledge on various destinations first hand. Tanya has been teaching Certificate III and Diploma of Tourism for the past 10 years to pass on her passion/knowledge for the Tourism Industry to her students. Recently Tanya has received her Certificate IV in Business Administration to supplement her current role as Operations Manager of a financial planning firm. While still consulting with the travel industry she has been in the financial Industry for the past 5 years developing relevant policies/procedures and complying with regulatory practices.
Tanya’s qualifications are Diploma of Tourism, Certificate IV in Tourism, Certificate III in Tourism , Certificate IV in Training & Assessment and Certificate IV in Business Administration.
After completing your first module (and the required membership form), students of this course you can make application for a free 12-month affiliate membership to:
The Australian Marketing Institute is the requisite organisation for professional marketers and the authoritative voice of Marketing in Australia. With the largest network of marketers across the country, who share upstanding qualities of integrity, ethics, trust and experience, The Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933
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