Course Description

Harness your creativity and master marketing and communications to become an invaluable member of any team, with Open Colleges’ BSB42415 Certificate IV in Marketing and Communication .

Please note that on 18th October 2020, this course was superseded and replaced by BSB40820 - Certificate IV in Marketing and Communication. You can still enrol, however at the moment, the new course is not yet available. Open Colleges will communicate with you in due course once the new course is available.

What you'll learn

This online digital marketing course will teach you how the world of marketing and communications works.

You will learn how to:

  • work effectively within this industry with confidence and competence.
  • understand customers and how to conduct market research to gain more insight into people and their habits.
  • analyse consumer data and apply market profiling to campaigns.

You will also learn all about digital and traditional marketing channels, how to use them, and who they best serve.

By the end of the course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

Why study this course?

  • This online marketing course will take you from beginner to expert in a maximum of 24-months, under the guidance of industry experts.

  • Study online and enjoy the flexibility of fitting your learning around your life. There are no classrooms, all you have to do is login to access your learning materials and make your way through the course at a pace that suits you.

  • This nationally recognised qualification was designed in consultation with marketing experts to ensure that your skills meet the demands of this ever-evolving industry.

  • Open Colleges is the only VET provider which has been endorsed by the Australian Marketing Institute till date for this program. 

  • Students of this courses receive a membership to the Australian Marketing Institute. 

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation as you may be eligible to enrol as an existing worker and may be able to complete your studies faster.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator