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BSB42415

Certificate IV in Marketing and Communication

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Course Description

Harness your creativity and master marketing and communications to become an invaluable member of any team, with Open Colleges’ BSB42415 Certificate IV in Marketing and Communication .

Please note that on 18th October 2020, this course was superseded and replaced by BSB40820 - Certificate IV in Marketing and Communication. You can still enrol, however at the moment, the new course is not yet available. Open Colleges will communicate with you in due course once the new course is available.

What you'll learn

This online digital marketing course will teach you how the world of marketing and communications works.

You will learn how to:

  • work effectively within this industry with confidence and competence.
  • understand customers and how to conduct market research to gain more insight into people and their habits.
  • analyse consumer data and apply market profiling to campaigns.

You will also learn all about digital and traditional marketing channels, how to use them, and who they best serve.

By the end of the course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

Why study this course?

  • This online marketing course will take you from beginner to expert in a maximum of 24-months, under the guidance of industry experts.

  • Study online and enjoy the flexibility of fitting your learning around your life. There are no classrooms, all you have to do is login to access your learning materials and make your way through the course at a pace that suits you.

  • This nationally recognised qualification was designed in consultation with marketing experts to ensure that your skills meet the demands of this ever-evolving industry.

  • Open Colleges is the only VET provider which has been endorsed by the Australian Marketing Institute till date for this program. 

  • Students of this courses receive a membership to the Australian Marketing Institute. 

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator

Course Details

Course number E1131
Qualification name BSB42415 Certificate IV in Marketing and Communication
Course duration 24 months
Delivery Method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Case studies, Demonstrations, Knowledge tests, Presentations
Awarded by Open Colleges Pty Ltd (Provider number: 90796)

Requirements

Education

You will need to have completed Year 12, or equivalent. Equivalency can be demonstrated by one of the following:

  • A qualification at Certificate III level or higher, OR
  • Two years of industry experience in a role that requires the use of written documentation and communication.

Minimum age

You will need to be at least 18 years old.

English

This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:

  • Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
  • 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.

Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.

Computing

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Printer and associated software > Adobe Flash Player 10 or higher

Specific requirements for Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 gigahertz (GHz) or faster processor (2GHz or faster recommended)

Specific requirements for Mac OS users:

  • Mac OS X v 10.5 or higher (Mac OS X v 10.6 or higher is recommended)
  • 1 gigahertz (GHz) or faster Intel processor (2GHz or faster recommended)

 

Equipment

You will need access to:

  • A digital video recording device and/or a digital camera and associated software to save and upload video and image files to OpenSpace. Many mobile phones and smartphones include this technology.
  • A software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.

Some assessments require submission of a video recording which requires a minimum of two people in the audience for simulated interaction activities.

Skills

To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Connecting digital cameras and downloading and storing images and audio files
  • Connecting digital video devices and downloading and storing videos
  • Compressing image, audio and video files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

Subjects

Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module. 

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.

Introduction to digital marketing

You'll get an introduction to the digital marketing sector and learn about the new technologies and future trends affecting the industry

  • Develop knowledge of the marketing communications industry
  • Identify industry employment obligations and opportunities
  • Identify future trends within the marketing communications industry
  • Update industry knowledge

Digital disruption

The marketing environment is rapidly changing - this module will teach you about innovation and managing change

  • Identify the convergent environment
  • Prepare cross sector marketing tools and techniques
  • Apply convergent marketing communications

Digital relationship management

Practice your 'pitch' and develop presentation skills for dealing with clients or other stakeholders in the marketing industry

  • Utilise digital workplace information
  • Lead work processes in a digital environment
  • Recognise and apply intellectual property requirements
  • Analyse ideas for communication to others
  • Provoke response and reaction
  • Debate and discuss ideas
  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

Marketplace analysis and customer segmentation

We'll show you how to research the marketplace, analyse the results and develop segmentation strategies based on customer needs

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research report
  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

Customer behaviour insight development

Understanding how to identify your customers and the buyer decision process is critical. You'll also learn how to develop insights based on market research

  • Confirm product or service market
  • Assess reasons for existing levels of consumer interest
  • Recommend focus of appeal for marketing strategies for product or service

Data analytics

Learn about the growing field of marketing analytics and how to use data to optimise your marketing tactics

  • Collect data
  • Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes

Digital marketing channels

SEM, SEO, social media, email, display, mobile. This module covers the digital marketing channels you need to reach your audience

  • Research advertising media options
  • Review policy and procedures frameworks
  • Report research outcomes

User experience (UX) foundations

Create meaningful digital experiences for your users and understand the UX metrics that matter

  • Specify intent
  • Classify users and conversation types
  • Profile user journeys and interventions
  • Design engagement opportunities and events
  • Converse, monitor and respond to users
  • Review and evaluate user experiences

The digital marketing plan

Bring it all together by developing and implementing your own comprehensive digital marketing plan

  • Identify reliable sources of research information
  • Analyse and synthesise research information
  • Present research information

Payment Options

Pay in Full

You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).

Pay 50% & Payment Plan Combo

You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan.  When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).

Payment Plan

You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.

Zip Money Payment Plan

If you need a little more flexibility with your finances and would like to pay off your course fees over a longer period of time, we can assist by organising Zip Money to pay your course fees directly to us on your behalf, and you pay this loan back to Zip Money over an agreed period of time. Zip Money provides you flexible options of selecting a 24, 36 or 48 months interest-free, payment plan (dependant on which course you’re enrolling into) to suit your lifestyle, giving you more flexibility than ever before.

BPAY®

With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more. 

BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.

Trainers

Catherine Tumelty

Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.

Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.

Faridul Islam

MD Faridul Islam is the trainer and assessor of Digital Design and Graphic Design. He has been teaching at Open Colleges since April 2018. MD has more than 10 years’ experience in the design industry, including seven years of teaching design in VET. MD has obtained several qualifications from a range of design courses, including; Masters in Digital Design, Graduate Certificate in Design, CIV in Graphic Design, Certificate IV in Training and Assessment, Diploma of Screen, and Media and Diploma of Multimedia.

MD has solid industry experience in graphic and digital technology-based designs. His areas of expertise are – logo design, illustration, web design, 3D design, UI/UX, branding and identity, digital design including game development. As a designer, MD believes there is no end of learning. Design is his passion. As a trainer, he learns every day and loves to share his skills among keen design cohorts.

Katherine Lord

Katherine worked in tourism for 17 years and has extensive experience across many sectors of the industry including reservations, business development, operations, product and general management. She has also been in management roles for the last 12 years working in both the tourism sector, financial planning and currently she is working in the education sector. As a General Manager of a small travel company, Client Service Manager in Finance, and as Registrar in her current role, Katherine has extensive experience in leading successful teams, supporting the businesses in Human Resource services, working in contract management, performance management, training and development and ensuring high levels of customer service are delivered to a range of stakeholders. Katherine is passionate about supporting the teams in which we works and enjoys watching her colleagues grow in their roles.

Prior to joining Open Colleges, Katherine also held a position as a Tourism Trainer and Assessor where she was responsible for delivering face-to-face learning to international students.

Katherine has a Diploma in Tourism and Certificate IV in Training and Assessment.

Michelle Badato

Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.

Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.

Industry Connections

Membership

Students of this course will receive a membership to these organisation(s)

The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.

Extra Benefits

Australian Marketing Institute

This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.

 

SAVE 20% OFF

Selected course fees when you pay upfront.

Voucher code: MAY22

Offer ends on Sunday 22nd May 2022 at 11:59pm AEST.

*Terms & conditions

Course at a Glance

icon for career outcomes

Career Outcomes

  • checkDigital Marketing Assistant
  • checkDigital Marketing Coordinator
  • checkMarketing and Communications Coordinator
computer

Delivery Method

Online

credit_score

Payment

Flexible payment options available

Recognition

Nationally recognised

Nationally Recognised Training

Course at a Glance

icon for career outcomes

Career Outcomes

  • checkDigital Marketing Assistant
  • checkDigital Marketing Coordinator
  • checkMarketing and Communications Coordinator
computer

Delivery Method

Online

credit_score

Payment

Flexible payment options available

Recognition

Nationally recognised

Nationally Recognised Training

SAVE 20% OFF

Selected course fees when you pay upfront.

Voucher code: MAY22

Offer ends on Sunday 22nd May 2022 at 11:59pm AEST.

*Terms & conditions

Harness your creativity and master marketing and communications to become an invaluable member of any team, with Open Colleges’ BSB42415 Certificate IV in Marketing and Communication .

Please note that on 18th October 2020, this course was superseded and replaced by BSB40820 - Certificate IV in Marketing and Communication. You can still enrol, however at the moment, the new course is not yet available. Open Colleges will communicate with you in due course once the new course is available.

What you'll learn

This online digital marketing course will teach you how the world of marketing and communications works.

You will learn how to:

  • work effectively within this industry with confidence and competence.
  • understand customers and how to conduct market research to gain more insight into people and their habits.
  • analyse consumer data and apply market profiling to campaigns.

You will also learn all about digital and traditional marketing channels, how to use them, and who they best serve.

By the end of the course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

Why study this course?

  • This online marketing course will take you from beginner to expert in a maximum of 24-months, under the guidance of industry experts.

  • Study online and enjoy the flexibility of fitting your learning around your life. There are no classrooms, all you have to do is login to access your learning materials and make your way through the course at a pace that suits you.

  • This nationally recognised qualification was designed in consultation with marketing experts to ensure that your skills meet the demands of this ever-evolving industry.

  • Open Colleges is the only VET provider which has been endorsed by the Australian Marketing Institute till date for this program. 

  • Students of this courses receive a membership to the Australian Marketing Institute. 

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator
Course number E1131
Qualification name BSB42415 Certificate IV in Marketing and Communication
Course duration 24 months
Delivery Method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Case studies, Demonstrations, Knowledge tests, Presentations
Awarded by Open Colleges Pty Ltd (Provider number: 90796)

Education

You will need to have completed Year 12, or equivalent. Equivalency can be demonstrated by one of the following:

  • A qualification at Certificate III level or higher, OR
  • Two years of industry experience in a role that requires the use of written documentation and communication.

Minimum age

You will need to be at least 18 years old.

English

This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:

  • Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
  • 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.

Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.

Computing

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Printer and associated software > Adobe Flash Player 10 or higher

Specific requirements for Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 gigahertz (GHz) or faster processor (2GHz or faster recommended)

Specific requirements for Mac OS users:

  • Mac OS X v 10.5 or higher (Mac OS X v 10.6 or higher is recommended)
  • 1 gigahertz (GHz) or faster Intel processor (2GHz or faster recommended)

 

Equipment

You will need access to:

  • A digital video recording device and/or a digital camera and associated software to save and upload video and image files to OpenSpace. Many mobile phones and smartphones include this technology.
  • A software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.

Some assessments require submission of a video recording which requires a minimum of two people in the audience for simulated interaction activities.

Skills

To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Connecting digital cameras and downloading and storing images and audio files
  • Connecting digital video devices and downloading and storing videos
  • Compressing image, audio and video files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module. 

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.

Introduction to digital marketing

You'll get an introduction to the digital marketing sector and learn about the new technologies and future trends affecting the industry

  • Develop knowledge of the marketing communications industry
  • Identify industry employment obligations and opportunities
  • Identify future trends within the marketing communications industry
  • Update industry knowledge

Digital disruption

The marketing environment is rapidly changing - this module will teach you about innovation and managing change

  • Identify the convergent environment
  • Prepare cross sector marketing tools and techniques
  • Apply convergent marketing communications

Digital relationship management

Practice your 'pitch' and develop presentation skills for dealing with clients or other stakeholders in the marketing industry

  • Utilise digital workplace information
  • Lead work processes in a digital environment
  • Recognise and apply intellectual property requirements
  • Analyse ideas for communication to others
  • Provoke response and reaction
  • Debate and discuss ideas
  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

Marketplace analysis and customer segmentation

We'll show you how to research the marketplace, analyse the results and develop segmentation strategies based on customer needs

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research report
  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

Customer behaviour insight development

Understanding how to identify your customers and the buyer decision process is critical. You'll also learn how to develop insights based on market research

  • Confirm product or service market
  • Assess reasons for existing levels of consumer interest
  • Recommend focus of appeal for marketing strategies for product or service

Data analytics

Learn about the growing field of marketing analytics and how to use data to optimise your marketing tactics

  • Collect data
  • Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes

Digital marketing channels

SEM, SEO, social media, email, display, mobile. This module covers the digital marketing channels you need to reach your audience

  • Research advertising media options
  • Review policy and procedures frameworks
  • Report research outcomes

User experience (UX) foundations

Create meaningful digital experiences for your users and understand the UX metrics that matter

  • Specify intent
  • Classify users and conversation types
  • Profile user journeys and interventions
  • Design engagement opportunities and events
  • Converse, monitor and respond to users
  • Review and evaluate user experiences

The digital marketing plan

Bring it all together by developing and implementing your own comprehensive digital marketing plan

  • Identify reliable sources of research information
  • Analyse and synthesise research information
  • Present research information

Pay in Full

You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).

Pay 50% & Payment Plan Combo

You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan.  When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).

Payment Plan

You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.

Zip Money Payment Plan

If you need a little more flexibility with your finances and would like to pay off your course fees over a longer period of time, we can assist by organising Zip Money to pay your course fees directly to us on your behalf, and you pay this loan back to Zip Money over an agreed period of time. Zip Money provides you flexible options of selecting a 24, 36 or 48 months interest-free, payment plan (dependant on which course you’re enrolling into) to suit your lifestyle, giving you more flexibility than ever before.

BPAY®

With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more. 

BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.

Catherine Tumelty

Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.

Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.

Faridul Islam

MD Faridul Islam is the trainer and assessor of Digital Design and Graphic Design. He has been teaching at Open Colleges since April 2018. MD has more than 10 years’ experience in the design industry, including seven years of teaching design in VET. MD has obtained several qualifications from a range of design courses, including; Masters in Digital Design, Graduate Certificate in Design, CIV in Graphic Design, Certificate IV in Training and Assessment, Diploma of Screen, and Media and Diploma of Multimedia.

MD has solid industry experience in graphic and digital technology-based designs. His areas of expertise are – logo design, illustration, web design, 3D design, UI/UX, branding and identity, digital design including game development. As a designer, MD believes there is no end of learning. Design is his passion. As a trainer, he learns every day and loves to share his skills among keen design cohorts.

Katherine Lord

Katherine worked in tourism for 17 years and has extensive experience across many sectors of the industry including reservations, business development, operations, product and general management. She has also been in management roles for the last 12 years working in both the tourism sector, financial planning and currently she is working in the education sector. As a General Manager of a small travel company, Client Service Manager in Finance, and as Registrar in her current role, Katherine has extensive experience in leading successful teams, supporting the businesses in Human Resource services, working in contract management, performance management, training and development and ensuring high levels of customer service are delivered to a range of stakeholders. Katherine is passionate about supporting the teams in which we works and enjoys watching her colleagues grow in their roles.

Prior to joining Open Colleges, Katherine also held a position as a Tourism Trainer and Assessor where she was responsible for delivering face-to-face learning to international students.

Katherine has a Diploma in Tourism and Certificate IV in Training and Assessment.

Michelle Badato

Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.

Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.

Membership

Students of this course will receive a membership to these organisation(s)

The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.

Australian Marketing Institute

This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.

 

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