Enter your details below to receive a free course guide and a consultation with an Education Advisor.
Career Commitment T&C's
This commitment enables Open Colleges students who do not achieve the objective specified during their enrolment (e.g. Enter the workforce, career change, promotion, learning new skills/hobby) within 6 months of completing their course, to receive a second Open Colleges course or module selected by Open Colleges of equal or lesser value for no additional course fee (the Commitment Course), in order to assist the student to gain additional training necessary to achieve their specified outcome.
The conditions of the commitment are:
The Commitment only applies to online courses offered by Open Colleges
The Commitment does not apply to face-to-face courses offered by the School of Health
It only applies to Australian domestic students.
The student must have successfully completed or graduated from their initial course within the maximum course duration
The commitment will only apply if the student has paid their course fees in full
If course pre-requisites and/or eligibility criteria apply for the Commitment Course, the student must meet these conditions to be enrolled in the Commitment Course
The commitment will only apply if the student has made reasonable efforts to achieve their specified objective during their course and within the 6 months’ post course completion. Open Colleges will assess and determine whether the student has made reasonable efforts based on evidence of effort provided by the student. Examples of this include:
Proof of job applications in an industry related to their course of study
Proof of applications within the same employer for promotion or other jobs related to their course of study
Students that enrol as a hobbyist will need to let us know what skills were not learned in their course (to help us close the skill gap)
To accept the commitment, the student must contact Open Colleges within 6 months after the date which is 6 months after completion date of the initial course, after which the commitment expires.
The commitment applies to any course of equal or lesser value. If the second course is more expensive the student will need to pay the difference in the course fees.
The offer is limited to one Commitment Course
The commitment is non-transferrable
The commitment is only valid for new enrolments after (July 3rd, 2017).
Open Colleges reserves the right to cease to offer the commitment at any time without notice, provided that the commitment will remain in place for any student enrolled prior to the commitment offer being cancelled.
Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication
Learn the fundamentals of marketing and develop the digital marketing skills needed for success in today's digital marketing industry.
Harness your creativity and master marketing and communications to become an invaluable member of any team, with Open Colleges’ BSB42415 Certificate IV in Marketing and Communication .
What you'll learn
This online digital marketing course will teach you how the world of marketing and communications works.
You will learn how to:
work effectively within this industry with confidence and competence.
understand customers and how to conduct market research to gain more insight into people and their habits.
analyse consumer data and apply market profiling to campaigns.
You will also learn all about digital and traditional marketing channels, how to use them, and who they best serve.
By the end of the course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.
Why study this course?
This online marketing course will take you from beginner to expert in a maximum of 18-months, under the guidance of industry experts.
Study online and enjoy the flexibility of fitting your learning around your life. There are no classrooms, all you have to do is login to access your learning materials and make your way through the course at a pace that suits you.
This nationally recognised qualification was designed in consultation with marketing experts to ensure that your skills meet the demands of this ever-evolving industry.
Open Colleges is the only VET provider which has been endorsed by the Australian Marketing Institute till date for this program.
Students of this courses receive a membership to the Australian Marketing Institute.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation as you may be eligible to enrol as an existing worker and may be able to complete your studies faster.
Potential career outcomes
Digital Marketing Assistant
Digital Marketing Coordinator
Marketing and Communications Coordinator
Extra benefits
When you enrol in this course you will also receive:
Australian Marketing Institute
This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.
You will need to have completed Year 12, or equivalent. Equivalency can be demonstrated by one of the following:
A qualification at Certificate III level or higher, OR
Two years of industry experience in a role that requires the use of written documentation and communication.
Minimum age
You will need to be at least 18 years old.
English
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
2 years’ relevant industry experience in a role that requires the use of written documentation and communication.
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
Computing
All users:
Microsoft Office 2010 or equivalent
Broadband internet connection
2GB of RAM
CD-ROM or DVD drive
Adobe Reader XI or equivalent
Printer and associated software > Adobe Flash Player 10 or higher
Specific requirements for Windows users:
Microsoft Windows 7 or higher (Windows 8 recommended)
1 gigahertz (GHz) or faster processor (2GHz or faster recommended)
Specific requirements for Mac OS users:
Mac OS X v 10.5 or higher (Mac OS X v 10.6 or higher is recommended)
1 gigahertz (GHz) or faster Intel processor (2GHz or faster recommended)
Equipment
You will need access to:
A digital video recording device and/or a digital camera and associated software to save and upload video and image files to OpenSpace. Many mobile phones and smartphones include this technology.
A software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.
Some assessments require submission of a video recording which requires a minimum of two people in the audience for simulated interaction activities.
Skills
To successfully complete this course, you will require basic computing skills. This includes:
Creating, saving and editing Microsoft Office documents
Accessing and searching the internet
Downloading and saving documents from websites
Uploading documents through websites
Participating in online discussions
Connecting digital cameras and downloading and storing images and audio files
Connecting digital video devices and downloading and storing videos
Compressing image, audio and video files.
Language, Literacy and Numeracy
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.
Introduction to digital marketing
You'll get an introduction to the digital marketing sector and learn about the new technologies and future trends affecting the industry
BSBMKG418
Develop and apply knowledge of marketing communication industry
Develop knowledge of the marketing communications industry
Identify industry employment obligations and opportunities
Identify future trends within the marketing communications industry
Update industry knowledge
Digital disruption
The marketing environment is rapidly changing - this module will teach you about innovation and managing change
BSBMKG417
Apply marketing communication across a convergent industry
Identify the convergent environment
Prepare cross sector marketing tools and techniques
Apply convergent marketing communications
Digital relationship management
Practice your 'pitch' and develop presentation skills for dealing with clients or other stakeholders in the marketing industry
BSBMGT407
Apply digital solutions to work processes
Utilise digital workplace information
Lead work processes in a digital environment
Recognise and apply intellectual property requirements
BSBCRT401
Articulate, present and debate ideas
Analyse ideas for communication to others
Provoke response and reaction
Debate and discuss ideas
BSBCMM401
Make a presentation
Prepare a presentation
Deliver a presentation
Review the presentation
Marketplace analysis and customer segmentation
We'll show you how to research the marketplace, analyse the results and develop segmentation strategies based on customer needs
BSBMKG408
Conduct market research
Conduct desk research to gather background market information
Develop research methodology and objectives
Recruit respondents
Gather data and information from respondents
Analyse research information
Prepare research report
BSBMKG401
Profile the market
Segment the market
Identify the target market
Profile the target audience
Develop a positioning strategy
Customer behaviour insight development
Understanding how to identify your customers and the buyer decision process is critical. You'll also learn how to develop insights based on market research
BSBMKG419
Analyse consumer behaviour
Confirm product or service market
Assess reasons for existing levels of consumer interest
Recommend focus of appeal for marketing strategies for product or service
Data analytics
Learn about the growing field of marketing analytics and how to use data to optimise your marketing tactics
BSBMKG411
Analyse direct marketing databases
Collect data
Enhance, cleanse and update data
Analyse and use data for direct marketing purposes
Digital marketing channels
SEM, SEO, social media, email, display, mobile. This module covers the digital marketing channels you need to reach your audience
BSBADV408
Review advertising media options
Research advertising media options
Review policy and procedures frameworks
Report research outcomes
User experience (UX) foundations
Create meaningful digital experiences for your users and understand the UX metrics that matter
BSBMKG420
Create digital media user experiences
Specify intent
Classify users and conversation types
Profile user journeys and interventions
Design engagement opportunities and events
Converse, monitor and respond to users
Review and evaluate user experiences
The digital marketing plan
Bring it all together by developing and implementing your own comprehensive digital marketing plan
If you pay your course fees up-front in full, you’ll benefit from a discount. When you pay in full, we don’t have to spend extra money on administration for tasks such as payment plan processing. Instead, we get to pass this saving onto you in the form of a discount.
zipMoney Payment Plan
If you need a little more flexibility in your finances, and want to pay off your course fees over a longer period of time, we can assist by organising zipMoney to pay your course fees directly to us on your behalf, and you pay this loan back to ZipMoney over a period of agreed time with them. zipMoney provides you flexible options of selecting a 24, 36 or 48 months interest-free* payment plan (dependant on which course you are enrolling into) to suit your lifestyle, giving you more flexibility than ever before.
Payment Plan
Pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
Students of this course will receive a membership to these organisation(s)
The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.
Open Colleges is the only VET provider that has been endorsed by the Australian Marketing Institute to date.
This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.
Course Details
Requirements
Subjects
Payment Options
Industry Connections
Extra Benefits
