Course Description

Harness your creativity and master marketing and communications to become an invaluable member of any team, with Open Colleges’ BSB42415 Certificate IV in Marketing and Communication (Specialising in Digital Marketing).

What you'll learn

This online digital marketing course will teach you how the world of marketing and communications works.

You will learn how to:

  • work effectively within this industry with confidence and competence.
  • understand customers and how to conduct market research to gain more insight into people and their habits.
  • analyse consumer data and apply market profiling to campaigns.

You will also learn all about digital and traditional marketing channels, how to use them, and who they best serve.

By the end of the course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

Why study this course?

  • This online marketing course will take you from beginner to expert in a maximum of 18-months, under the guidance of industry experts.

  • Study online and enjoy the flexibility of fitting your learning around your life. There are no classrooms, all you have to do is login to access your learning materials and make your way through the course at a pace that suits you.

  • This nationally recognised qualification was designed in consultation with marketing experts to ensure that your skills meet the demands of this ever-evolving industry.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator