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Certificate IV in New Small Business and Certificate IV in Marketing and Communication

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Course Description

Build your business on solid foundations by learning to manage its operations and reach customers effectively, with Open Colleges’ BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication.

This small business and marketing qualification will train you in the key areas of business including strategy, planning and financial management. You will also learn how to harness the power of digital marketing to reach customers and build brand loyalty.

Why study this course?

  • Studying this dual qualification will help you to build a solid business that reaches new customers and has a loyal following.

  • The small business and digital marketing dual qualification opens up career opportunities as a Digital Marketing Assistant or Coordinator, while you work on building up your small business.

  • Open Colleges’ flexible online learning model means you control when and where you learn, and you make your way through your course at a pace that suits you.

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator
  • Small Business Operator
  • Small Business Owner

Course Details

Course number E1190
Qualification name BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication
Course duration Maximum 24 months
Delivery Method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Audio/video recording of role plays, Case studies, Portfolio of evidence, Presentations, Projects, Questions, Written reports
Awarded by Open Colleges Pty Ltd (Provider number: 90796)

Requirements

Education

You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:

  • A qualification at Certificate II level or higher OR
  • 2 years of industry experience in a role that requires the use of written documentation and communication.

Minimum age

You will need to be at least 18 years old.

English

This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:

  • Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
  • 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.

Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.

Computing

You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 10 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Equipment

You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video, audio and image files to OpenSpace. Many mobile phones and smart phones include this technology.

You will also need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.

Some assessments include a component for you to record an audio or video. The requirements for these vary depending on the assessment. If you are unable to conduct these in the workplace and this is a requirement of the assessment, you have the option of engaging with friends, family and other students to record this via other means, such as Skype.

Skills

To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Connecting digital cameras and downloading and storing images and audio files
  • Connecting digital video devices and downloading and storing videos
  • Compressing image, audio and video files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

Subjects

Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module.

Modules 1 - 12 have been released and are now available. The subsequent modules will be available by the following dates:

Module 13 – March 2021

Please note: 

  • BSB42618 Certificate IV in New Small Business has been superseded by BSB40320 Certificate IV in Entrepreneurship and New Business on 18th of October 2020.

  • The qualification BSB42415 - Certificate IV in Marketing and Communication was superseded by BSB40820 - Certificate IV in Marketing and Communication on the 18th of October 2020.

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.

Getting Started

  • Develop and maintain business networks
  • Establish and maintain business relationships
  • Promote the relationship

Managing Risk

  • Identify and implement business legal documents
  • Comply with legislation codes and regulatory requirements
  • Negotiate and arrange contracts

Operating Essentials for your New Small Business

  • Identify elements of the business plan
  • Develop a business plan
  • Develop strategies for minimising risks

Marketing your New Small Business

  • Develop marketing strategies
  • Determine a marketing mix for the business
  • Implement marketing strategies
  • Monitor and improve marketing performance

Introduction to Digital Marketing

  • Develop knowledge of the marketing communications industry
  • Identify industry employment obligations and opportunities
  • Identify future trends within the marketing communications industry
  • Update industry knowledge

Digital Disruption

  • Identify the convergent environment
  • Prepare cross sector marketing tools and techniques
  • Apply convergent marketing communications

Digital Relationship Management

  • Utilise digital workplace information
  • Lead work processes in a digital environment
  • Recognise and apply intellectual property requirements
  • Analyse ideas for communication to others
  • Provoke response and reaction
  • Debate and discuss ideas
  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

Marketplace Analysis and Customer Segmentation

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research report
  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

Customer Behaviour and Insight Development

  • Confirm product or service market
  • Assess reasons for existing levels of consumer interest
  • Recommend focus of appeal for marketing strategies for product or service

Data Analytics

  • Collect data
  • Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes

Digital Marketing Channels

  • Research advertising media options
  • Review policy and procedures frameworks
  • Report research outcomes

User Experience (UX) Foundations

  • Specify intent
  • Classify users and conversation types
  • Profile user journeys and interventions
  • Design engagement opportunities and events
  • Converse, monitor and respond to users
  • Review and evaluate user experiences

Manage Business Finances

  • Implement financial strategy
  • Monitor financial performance

Payment Options

Pay in Full

You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).

Pay 50% & Payment Plan Combo

You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan.  When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).

Payment Plan

You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.

Zip Money Payment Plan

If you need a little more flexibility with your finances and would like to pay off your course fees over a longer period of time, we can assist by organising Zip Money to pay your course fees directly to us on your behalf, and you pay this loan back to Zip Money over an agreed period of time. Zip Money provides you flexible options of selecting a 24, 36 or 48 months interest-free, payment plan (dependant on which course you’re enrolling into) to suit your lifestyle, giving you more flexibility than ever before.

BPAY®

With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more. 

BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.

Trainers

Catherine Tumelty

Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.

Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.

Faridul Islam

MD Faridul Islam is the trainer and assessor of Digital Design and Graphic Design. He has been teaching at Open Colleges since April 2018. MD has more than 10 years’ experience in the design industry, including seven years of teaching design in VET. MD has obtained several qualifications from a range of design courses, including; Masters in Digital Design, Graduate Certificate in Design, CIV in Graphic Design, Certificate IV in Training and Assessment, Diploma of Screen, and Media and Diploma of Multimedia.

MD has solid industry experience in graphic and digital technology-based designs. His areas of expertise are – logo design, illustration, web design, 3D design, UI/UX, branding and identity, digital design including game development. As a designer, MD believes there is no end of learning. Design is his passion. As a trainer, he learns every day and loves to share his skills among keen design cohorts.

Michelle Badato

Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.

Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.

Peter McClatchey

Peter McClatchey has spent 23 years as a chartered accountant for PricewaterhouseCoopers. He has specialised in the financial services industry, providing accounting, audit and consulting services to a wide variety of industry leading superannuation, funds management and insurance clients. He has also been heavily involved in the development and delivery of accounting and audit training programs for all levels of staff. He has lived and worked in a variety of countries, including Australia, Singapore, Hong Kong, India and Fiji, providing accounting and audit services.

Industry Connections

Membership

Students of this course will receive a membership to these organisation(s)

The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.

Extra Benefits

Australian Marketing Institute

This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.

SAVE FROM 30% OFF

Selected course fees when you pay upfront.

Voucher code: SPRINGFORWARD

Offer ends on Friday 30th September 2022 at 11:59pm AEST.

*Terms & conditions

Course at a Glance

icon for career outcomes

Career Outcomes

  • checkDigital Marketing Assistant
  • checkDigital Marketing Coordinator
  • checkMarketing and Communications Coordinator
  • checkSmall Business Operator
  • checkSmall Business Owner
computer

Delivery Method

Online

credit_score

Payment

Flexible payment options available

Recognition

Nationally recognised

Nationally Recognised Training

Why study with us?

  • Study at your pace
  • Flexible payment options
  • Nationally recognised accreditation
  • World-class learning platform

Course at a Glance

icon for career outcomes

Career Outcomes

  • checkDigital Marketing Assistant
  • checkDigital Marketing Coordinator
  • checkMarketing and Communications Coordinator
  • checkSmall Business Operator
  • checkSmall Business Owner
computer

Delivery Method

Online

credit_score

Payment

Flexible payment options available

Recognition

Nationally recognised

Nationally Recognised Training

SAVE FROM 30% OFF

Selected course fees when you pay upfront.

Voucher code: SPRINGFORWARD

Offer ends on Friday 30th September 2022 at 11:59pm AEST.

*Terms & conditions

Build your business on solid foundations by learning to manage its operations and reach customers effectively, with Open Colleges’ BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication.

This small business and marketing qualification will train you in the key areas of business including strategy, planning and financial management. You will also learn how to harness the power of digital marketing to reach customers and build brand loyalty.

Why study this course?

  • Studying this dual qualification will help you to build a solid business that reaches new customers and has a loyal following.

  • The small business and digital marketing dual qualification opens up career opportunities as a Digital Marketing Assistant or Coordinator, while you work on building up your small business.

  • Open Colleges’ flexible online learning model means you control when and where you learn, and you make your way through your course at a pace that suits you.

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator
  • Small Business Operator
  • Small Business Owner
Course number E1190
Qualification name BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication
Course duration Maximum 24 months
Delivery Method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Audio/video recording of role plays, Case studies, Portfolio of evidence, Presentations, Projects, Questions, Written reports
Awarded by Open Colleges Pty Ltd (Provider number: 90796)

Education

You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:

  • A qualification at Certificate II level or higher OR
  • 2 years of industry experience in a role that requires the use of written documentation and communication.

Minimum age

You will need to be at least 18 years old.

English

This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:

  • Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
  • 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.

Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.

Computing

You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 10 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Equipment

You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video, audio and image files to OpenSpace. Many mobile phones and smart phones include this technology.

You will also need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.

Some assessments include a component for you to record an audio or video. The requirements for these vary depending on the assessment. If you are unable to conduct these in the workplace and this is a requirement of the assessment, you have the option of engaging with friends, family and other students to record this via other means, such as Skype.

Skills

To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Connecting digital cameras and downloading and storing images and audio files
  • Connecting digital video devices and downloading and storing videos
  • Compressing image, audio and video files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module.

Modules 1 - 12 have been released and are now available. The subsequent modules will be available by the following dates:

Module 13 – March 2021

Please note: 

  • BSB42618 Certificate IV in New Small Business has been superseded by BSB40320 Certificate IV in Entrepreneurship and New Business on 18th of October 2020.

  • The qualification BSB42415 - Certificate IV in Marketing and Communication was superseded by BSB40820 - Certificate IV in Marketing and Communication on the 18th of October 2020.

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.

Getting Started

  • Develop and maintain business networks
  • Establish and maintain business relationships
  • Promote the relationship

Managing Risk

  • Identify and implement business legal documents
  • Comply with legislation codes and regulatory requirements
  • Negotiate and arrange contracts

Operating Essentials for your New Small Business

  • Identify elements of the business plan
  • Develop a business plan
  • Develop strategies for minimising risks

Marketing your New Small Business

  • Develop marketing strategies
  • Determine a marketing mix for the business
  • Implement marketing strategies
  • Monitor and improve marketing performance

Introduction to Digital Marketing

  • Develop knowledge of the marketing communications industry
  • Identify industry employment obligations and opportunities
  • Identify future trends within the marketing communications industry
  • Update industry knowledge

Digital Disruption

  • Identify the convergent environment
  • Prepare cross sector marketing tools and techniques
  • Apply convergent marketing communications

Digital Relationship Management

  • Utilise digital workplace information
  • Lead work processes in a digital environment
  • Recognise and apply intellectual property requirements
  • Analyse ideas for communication to others
  • Provoke response and reaction
  • Debate and discuss ideas
  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

Marketplace Analysis and Customer Segmentation

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research report
  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

Customer Behaviour and Insight Development

  • Confirm product or service market
  • Assess reasons for existing levels of consumer interest
  • Recommend focus of appeal for marketing strategies for product or service

Data Analytics

  • Collect data
  • Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes

Digital Marketing Channels

  • Research advertising media options
  • Review policy and procedures frameworks
  • Report research outcomes

User Experience (UX) Foundations

  • Specify intent
  • Classify users and conversation types
  • Profile user journeys and interventions
  • Design engagement opportunities and events
  • Converse, monitor and respond to users
  • Review and evaluate user experiences

Manage Business Finances

  • Implement financial strategy
  • Monitor financial performance

Pay in Full

You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).

Pay 50% & Payment Plan Combo

You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan.  When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).

Payment Plan

You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.

Zip Money Payment Plan

If you need a little more flexibility with your finances and would like to pay off your course fees over a longer period of time, we can assist by organising Zip Money to pay your course fees directly to us on your behalf, and you pay this loan back to Zip Money over an agreed period of time. Zip Money provides you flexible options of selecting a 24, 36 or 48 months interest-free, payment plan (dependant on which course you’re enrolling into) to suit your lifestyle, giving you more flexibility than ever before.

BPAY®

With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more. 

BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.

Catherine Tumelty

Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.

Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.

Faridul Islam

MD Faridul Islam is the trainer and assessor of Digital Design and Graphic Design. He has been teaching at Open Colleges since April 2018. MD has more than 10 years’ experience in the design industry, including seven years of teaching design in VET. MD has obtained several qualifications from a range of design courses, including; Masters in Digital Design, Graduate Certificate in Design, CIV in Graphic Design, Certificate IV in Training and Assessment, Diploma of Screen, and Media and Diploma of Multimedia.

MD has solid industry experience in graphic and digital technology-based designs. His areas of expertise are – logo design, illustration, web design, 3D design, UI/UX, branding and identity, digital design including game development. As a designer, MD believes there is no end of learning. Design is his passion. As a trainer, he learns every day and loves to share his skills among keen design cohorts.

Michelle Badato

Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.

Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.

Peter McClatchey

Peter McClatchey has spent 23 years as a chartered accountant for PricewaterhouseCoopers. He has specialised in the financial services industry, providing accounting, audit and consulting services to a wide variety of industry leading superannuation, funds management and insurance clients. He has also been heavily involved in the development and delivery of accounting and audit training programs for all levels of staff. He has lived and worked in a variety of countries, including Australia, Singapore, Hong Kong, India and Fiji, providing accounting and audit services.

Membership

Students of this course will receive a membership to these organisation(s)

The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.

Australian Marketing Institute

This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.

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