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Build your business on solid foundations by learning to manage its operations and reach customers effectively, with Open Colleges’ BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication.
This small business and marketing qualification will train you in the key areas of business including strategy, planning and financial management. You will also learn how to harness the power of digital marketing to reach customers and build brand loyalty.
Studying this dual qualification will help you to build a solid business that reaches new customers and has a loyal following.
The small business and digital marketing dual qualification opens up career opportunities as a Digital Marketing Assistant or Coordinator, while you work on building up your small business.
Open Colleges’ flexible online learning model means you control when and where you learn, and you make your way through your course at a pace that suits you.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.
| Course number | E1190 |
| Qualification name | BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication |
| Course duration | Maximum 24 months |
| Delivery Method | Online |
| Recognition | Nationally Recognised  |
| Assessments | Audio/video recording of role plays, Case studies, Portfolio of evidence, Presentations, Projects, Questions, Written reports |
| Awarded by | Open Colleges Pty Ltd (Provider number: 90796) |
You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:
You will need to be at least 18 years old.
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
Access to others
This course includes a requirement to record video and/ or audio roleplays. These will require participation by 1-2 other people sourced by you.
Tools and equipment
You will need to purchase specific tools and equipment for this course. Click here to view the complete list of materials, equipment and tools required for this course. IT Requirements It is recommended that students have the following hardware and additional software:
You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video, audio and image files to OpenSpace. Many mobile phones and smart phones include this technology.
You will also need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.
Some assessments include a component for you to record an audio or video. The requirements for these vary depending on the assessment. If you are unable to conduct these in the workplace and this is a requirement of the assessment, you have the option of engaging with friends, family and other students to record this via other means, such as Skype.
To successfully complete this course, you will require basic computing skills. This includes:
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module.
Modules 1 - 12 have been released and are now available. The subsequent modules will be available by the following dates:
Module 13 – March 2021
Please note:
BSB42618 Certificate IV in New Small Business has been superseded by BSB40320 Certificate IV in Entrepreneurship and New Business on 18th of October 2020.
The qualification BSB42415 - Certificate IV in Marketing and Communication was superseded by BSB40820 - Certificate IV in Marketing and Communication on the 18th of October 2020.
Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.
| BSBREL401 | Establish networks |
| BSBSMB401 | Establish legal and risk management requirements of small business |
| BSBSMB404 | Undertake small business planning |
| BSBSMB403 | Market the small business |
| BSBMKG418 | Develop and apply knowledge of marketing communication industry |
| BSBMKG417 | Apply marketing communication across a convergent industry |
| BSBMGT407 | Apply digital solutions to work processes |
| BSBCRT401A | Articulate, present and debate ideas |
| BSBCMM401 | Make a presentation |
| BSBMKG408 | Conduct market research |
| BSBMKG401 | Profile the market |
| BSBMKG419 | Analyse consumer behaviour |
| BSBMKG411 | Analyse direct marketing databases |
| BSBADV408 | Review advertising media options |
| BSBMKG420 | Create digital media user experiences |
| BSBSMB421 | Manage small business finances |
Pay in Full
You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).
Pay 50% & Payment Plan Combo
You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan. When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).
Payment Plan
You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
BPAY®
With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more.
BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.
Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.
Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.
MD Faridul Islam is the trainer and assessor of Digital Design and Graphic Design. He has been teaching at Open Colleges since April 2018. MD has more than 10 years’ experience in the design industry, including seven years of teaching design in VET. MD has obtained several qualifications from a range of design courses, including; Masters in Digital Design, Graduate Certificate in Design, CIV in Graphic Design, Certificate IV in Training and Assessment, Diploma of Screen, and Media and Diploma of Multimedia.
MD has solid industry experience in graphic and digital technology-based designs. His areas of expertise are – logo design, illustration, web design, 3D design, UI/UX, branding and identity, digital design including game development. As a designer, MD believes there is no end of learning. Design is his passion. As a trainer, he learns every day and loves to share his skills among keen design cohorts.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
Students of this course will receive a membership to these organisation(s)
The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.
This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.
Selected course fees when you pay upfront.
Voucher code: FEBRUARY05
Offer ends on Sunday 5th February 2023 at 11:59pm AEST.
Course at a Glance
Online
Flexible payment options available
Nationally recognised
Course at a Glance
Online
Flexible payment options available
Nationally recognised
Selected course fees when you pay upfront.
Voucher code: FEBRUARY05
Offer ends on Sunday 5th February 2023 at 11:59pm AEST.
Build your business on solid foundations by learning to manage its operations and reach customers effectively, with Open Colleges’ BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication.
This small business and marketing qualification will train you in the key areas of business including strategy, planning and financial management. You will also learn how to harness the power of digital marketing to reach customers and build brand loyalty.
Studying this dual qualification will help you to build a solid business that reaches new customers and has a loyal following.
The small business and digital marketing dual qualification opens up career opportunities as a Digital Marketing Assistant or Coordinator, while you work on building up your small business.
Open Colleges’ flexible online learning model means you control when and where you learn, and you make your way through your course at a pace that suits you.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.
| Course number | E1190 |
| Qualification name | BSB42618 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication |
| Course duration | Maximum 24 months |
| Delivery Method | Online |
| Recognition | Nationally Recognised |
| Assessments | Audio/video recording of role plays, Case studies, Portfolio of evidence, Presentations, Projects, Questions, Written reports |
| Awarded by | Open Colleges Pty Ltd (Provider number: 90796) |
You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:
You will need to be at least 18 years old.
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
Access to others
This course includes a requirement to record video and/ or audio roleplays. These will require participation by 1-2 other people sourced by you.
Tools and equipment
You will need to purchase specific tools and equipment for this course. Click here to view the complete list of materials, equipment and tools required for this course. IT Requirements It is recommended that students have the following hardware and additional software:
You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video, audio and image files to OpenSpace. Many mobile phones and smart phones include this technology.
You will also need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.
Some assessments include a component for you to record an audio or video. The requirements for these vary depending on the assessment. If you are unable to conduct these in the workplace and this is a requirement of the assessment, you have the option of engaging with friends, family and other students to record this via other means, such as Skype.
To successfully complete this course, you will require basic computing skills. This includes:
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module.
Modules 1 - 12 have been released and are now available. The subsequent modules will be available by the following dates:
Module 13 – March 2021
Please note:
BSB42618 Certificate IV in New Small Business has been superseded by BSB40320 Certificate IV in Entrepreneurship and New Business on 18th of October 2020.
The qualification BSB42415 - Certificate IV in Marketing and Communication was superseded by BSB40820 - Certificate IV in Marketing and Communication on the 18th of October 2020.
Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.
| BSBREL401 | Establish networks |
| BSBSMB401 | Establish legal and risk management requirements of small business |
| BSBSMB404 | Undertake small business planning |
| BSBSMB403 | Market the small business |
| BSBMKG418 | Develop and apply knowledge of marketing communication industry |
| BSBMKG417 | Apply marketing communication across a convergent industry |
| BSBMGT407 | Apply digital solutions to work processes |
| BSBCRT401A | Articulate, present and debate ideas |
| BSBCMM401 | Make a presentation |
| BSBMKG408 | Conduct market research |
| BSBMKG401 | Profile the market |
| BSBMKG419 | Analyse consumer behaviour |
| BSBMKG411 | Analyse direct marketing databases |
| BSBADV408 | Review advertising media options |
| BSBMKG420 | Create digital media user experiences |
| BSBSMB421 | Manage small business finances |
Pay in Full
You can choose to pay your course fees in full upon enrolment and benefit from a 10% discount (unless otherwise advertised).
Pay 50% & Payment Plan Combo
You can also choose to pay 50% of your total course fees upon enrolment and the balance on a Payment Plan. When you do, you’ll benefit from 50% of the standard Pay in Full discount (unless otherwise advertised).
Payment Plan
You can choose to pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.
BPAY®
With BPAY®, you’re able to pay quickly and securely, 24/7 through your internet, mobile or phone banking service. You can choose when, how much and from which account to pay from - whatever works for you. BPAY® is only available when paying in full. Call an Enrolment Consultant to find out more.
BPAY® is a trademark of BPAY Pty Ltd ABN 69 079 137 518. Check if BPAY® is right for you by reading the terms and conditions available from your Financial Institution.
Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.
Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.
MD Faridul Islam is the trainer and assessor of Digital Design and Graphic Design. He has been teaching at Open Colleges since April 2018. MD has more than 10 years’ experience in the design industry, including seven years of teaching design in VET. MD has obtained several qualifications from a range of design courses, including; Masters in Digital Design, Graduate Certificate in Design, CIV in Graphic Design, Certificate IV in Training and Assessment, Diploma of Screen, and Media and Diploma of Multimedia.
MD has solid industry experience in graphic and digital technology-based designs. His areas of expertise are – logo design, illustration, web design, 3D design, UI/UX, branding and identity, digital design including game development. As a designer, MD believes there is no end of learning. Design is his passion. As a trainer, he learns every day and loves to share his skills among keen design cohorts.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.
Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.
Students of this course will receive a membership to these organisation(s)
The Australian Marketing Institute (AMI) is the leading professional membership body for marketing professionals around Australia. Its purpose is to advance the marketing profession in Australia and contribute to progress of their members' professional careers. Our marketing Trainers and Assessors are members of AMI and Open Colleges marketing students receive a 12 month AMI student membership included in their course.
This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.
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