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Employment Outlook

Brand Manager

A Brand Manager is crucial in ensuring the communication between different marketing teams within the same company. Duties include analysis and planning on how their brand is positioned in the market and fostering good relationships with their target audiences.


Average wage for

Employment Levels

There are currently 47 500 people employed in Marketing roles similar to Brand Managers in Australia. According to the Department of Employment over the next 5 years (up until the year 2018) there will be more than 6 000 additional job openings within this general profession. The demand is expected to be high.

Employment by State

The majority of Brand Managers are employed within NSW. There are a higher proportion of Brand Managers in VIC and WA than the average for all occupations, while the population in SA, TAS, NT and ACT is close to the national average.

Gender Split

This is a female dominated industry. 63.2% of Brand Managers are female and 36.8% are male.

Age Brackets

The median age for Brand Managers is 32 years. Brand Managers are 8 years younger than the average age for all occupations.

Hours Worked

Brand Managers work an average of 40.5 hours a week. This is 0.4 hours more per week than the average for all occupations.

Education Level

The majority of workers employed in this profession have at least a Year 12 qualification. 74.7% of Brand Managers have a qualification that is Certificate III or higher while 22.7% have a qualification that is Year 12 or lower.

Brand Manager Duties & Tasks

  • Planning, developing and organising advertising policies and campaigns to support sales objectives
  • Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • Analysing data regarding consumer patterns and preferences
  • Interpreting and predicting current and future consumer trends
  • Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels



*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only.