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Digital Marketers are a unique group of highly skilled people. They need to possess “the ability to listen. The ability to influence. Change skills. An open mind. Curiosity. Those are some of the key attributes that marketers’ need to have,” says Lee Tonitto, CEO of the Australian Marketing Institute.
 

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketers use their skills to get good results for their clients and will research the marketplace, analyse the results and develop segmentation strategies based on their customers’ needs.

So, where could digital marketing take you? “You could work in an agency where you generalise and take on many roles for various clients, or you could use your niche skills to totally transform an individual organisation,” advises Tonitto.

Looking for a more holistic snapshot of the industry? Learn more detail about the average wages, job prospects, and what skills you need for a successful career in Marketing, here.

Want to kick-start your career in Digital Marketing?

Open Colleges now offers several courses that you may be interested in.

• Digital Marketing Pathway allows you to graduate with your own digital portfolio: a collection of work that demonstrates your digital marketing expertise to potential employers.
   
• Certificate IV in Marketing and Communication (Digital Marketing) aims to enable you to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.
   
• Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) is designed for small business owners and managers wishing to acquire marketing skills, as well as those moving into digital marketing or sales role within a small business.

Check out our infographic below to discover more about this exciting profession.

Studying a course with Open Colleges can really help you change your life. But don't take our word for it. Read what real students have to say about Open Colleges on Trust Pilot, an independent online review community.