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How To Start The Perfect Digital Marketing Career [Infographic]

by Yvette McKenzie
Posted: August 11, 2016

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Digital Marketers are a unique group of highly skilled people. They need to possess “the ability to listen. The ability to influence. Change skills. An open mind. Curiosity. Those are some of the key attributes that marketers’ need to have,” says Lee Tonitto, CEO of the Australian Marketing Institute.

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketers use their skills to get good results for their clients and will research the marketplace, analyse the results and develop segmentation strategies based on their customers’ needs.

So, where could digital marketing take you? “You could work in an agency where you generalise and take on many roles for various clients, or you could use your niche skills to totally transform an individual organisation,” advises Tonitto.

Looking for a more holistic snapshot of the industry? Learn more detail about the average wages, job prospects, and what skills you need for a successful career in Marketing, here.

Want to kick-start your career in Digital Marketing?

Open Colleges now offers several courses that you may be interested in.

Check out our infographic below to discover more about this exciting profession.

Digital marketing career infographic

Studying a course with Open Colleges can really help you change your life. But don't take our word for it. Read what real students have to say about Open Colleges on Trust Pilot, an independent online review community.



Yvette has over a decade of professional experience at some of Australia’s largest media corporations, including Southern Cross Austereo and the Macquarie Media Network. With a degree in Communications (majoring in Journalism), she covers stories on education, new knowledge technologies and independent learning.

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