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Academy Xi

Digital Marketing Strategy & Execution: Professional Certificate

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Upskill with a comprehensive digital marketing toolkit. Design and execute campaigns that deliver genuine engagement and measurable results. Gain hands-on expertise through a personal project and up to twelve 1:1 mentor sessions, powered by Academy Xi.

Powered by Academy Xi
  • 6 months access, 60-80 hours
  • No prerequisites
  • Up to twelve 1:1 mentor sessions
  • Digital Skills Masterclass Program

Self-paced, Study from $126.92 per week

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Digital Marketing Strategy & Execution: Professional Certificate

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    • Pay in 26 weekly instalments

    • Total course cost: $3,500.00

    • Set-up fee $200

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Digital Marketing Strategy & Execution: Professional Certificate
Start studying today

Subscription model for all Professional Certificate courses

Academy Xi students now have the option to subscribe to our entire range of Professional Certificate courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

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Why choose this course?

No prerequisites or previous experience required


Kickstart your learning journey today, no matter your experience level. This course eases you in, builds your confidence, and helps you get up to speed quickly.


Flexible and self-paced

With 6 months of access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Upskillers

Our Professional Certificate courses help you strengthen your career with in-demand skills, opening doors to better opportunities, higher earning potential, and long-term growth.

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Course breakdown

What your curriculum looks like

Upskill in Digital Marketing within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.

Digital Marketing Strategy & Execution: Professional Certificate

Module 1
Introduction to Digital Marketing

Recommended: 6-8 hours per module

Explore what digital marketing is and how it differs from traditional marketing. Look at the most important skills for digital marketers and delve into behavioural psychology and digital marketing concepts. Kick off your personal project.

  • Digital Marketing and its concepts
  • Behavioural psychology and consumer decision making 
  • Brand Identity and Unique Selling Proposition
  • Understand your competitors: positioning, pricing & campaigns
Module 2
Campaign strategy & customer journey

Recommended: 6-8 hours per module

Start to shape your campaign, making decisions on objectives and success metrics. Get to know your customers and create a persona. Begin to visualise your campaign as a whole and how it will be experienced.

  • S.M.A.R.T campaign objectives
  • Campaign success metrics
  • Customer research
  • Creating customer personas
  • Selecting the right marketing channels
  • Designing customer journey maps
  • Campaign Management

Module 3
Search Marketing and digital display

Recommended: 6-8 hours per module

Explore search marketing and digital display, learning how to gain exposure in a crowd of 4.2 billion webpages. Learn how search engines work and how to run Google ads, targeting the right audience with keyword research, and how to improve your website’s search ranking through SEO strategies.

  • Introduction to Search Marketing
  • Search Engine Marketing (SEM) / PPC
  • Keyword research planning
  • Measuring the success of a PPC campaign
  • Display advertising
  • Search Engine Optimisation (SEO) improvements

Module 4
Social Media Marketing

Recommended: 6-8 hours per module

Learn how to tap into audiences on social media, gaining exposure and engagement on the platforms. Dig into audience demographic and strategies for each primary platform, as well as common pitfalls to avoid.

  • Social Media and its application to marketing 
  • Building a social media strategy
  • Social media marketing #fails case study
  • Platform-specific attributes, users and best-practices: Facebook (including Facebook advertising), Instagram, LinkedIn & Twitter, Pinterest, TikTok, and YouTube

Module 5
Content Marketing & Creation

Recommended: 6-8 hours per module

Understand the strategic role of content in marketing, identifying how content marketing fits into the customer journey. Learn how to select and create engaging content as well as best practice around distribution and amplification. You’ll create a piece of content in a format of your choice.

Content marketing principles 

Types of content

Content planning

Best practices for content creation

How to write good copy

Content distribution and outreach 

Influencer marketing

5/ modules
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Payment Options

Week to week
Pay as you go
Pay in $200.00 today & then over 26 instalments
$126.92 Weekly
Total course cost: $3,500.00
Pay Upfront
$3,500.00
Full course breakdown
TBD

Need more details about Digital Marketing Strategy & Execution courses?

The course guides contain everything you need to know about Digital Marketing Strategy & Execution courses, including…

  • Topics covered
  • How you’ll learn
  • Course outcomes and more!

Why study Digital Marketing Strategy & Execution at Academy Xi?

  • Portfolio & career
  • Learning
  • Mentoring and support
    • Google & Facebook certifications

      Earn four world-recognised certifications from Facebook* and Google.

      *Facebook Certification is optional, and additional fees apply.
    • Bring your own project

      Bring a real-world problem that you’d like to solve and develop an end-to-end Digital Marketing campaign as you progress through the course.
    • Flexible & self-paced

      With 6 months' access to course content, you can study at your own pace and fit learning into your busy lifestyle.
    • Industry-aligned content

      Course content is current, relevant, and created by leading practitioners, ensuring you stay ahead of the curve in a fast-changing industry
    • 1:1 mentoring

      Book up to twelve 1:1 mentoring sessions to discuss course material, consult about project decisions and ask questions.
    • Exclusive Masterclass program

      Access a monthly webinar program designed specifically for our self-paced learners. Learn critical digital skills from industry experts, grow your network, and get advice from graduates now working in the field.
    To be honest, I cannot even remember why I chose Academy Xi. All I know is that it felt right and somehow the institution made me feel that I belong. I love how they have built a good community of learners and mentors. The course was very extensive, and I learned more than I expected. It was exciting!
    Grace M., Digital Marketer
    AXI Graduate, Business & Leadership
    I chose to study Digital Marketing with Academy Xi to help my family business to thrive. The training has paid for itself already.
    Brad C., Business Owner
    AXI Graduate, Business & Leadership

    Frequently Asked Questions

    What is Digital Marketing?

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    Digital Marketing is the promotion and sale of a product or service through digital channels, along with the tactics that enable it. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth, and brand preference, thereby contributing to brand and business growth.

    What does a Digital Marketer actually do?

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    In the simplest terms, a Digital Marketer is responsible for planning and creating marketing material that’s published digitally.

    No two roles will ever be the same, but a typical Digital Marketing role might include:

    • Consulting clients, colleagues and stakeholders to devise marketing strategies.
    • Designing marketing collateral for company websites.
    • Writing and designing promotional emails.
    • Planning and implementing social media marketing activities.
    • Creating online display advertisements.
    • Analysing keywords and setting up paid search marketing campaigns.
    • Performing SEO to increase organic online visibility. 
    • Creating content, including blogs and videos.
    • Analysing data and using insights to optimise campaigns.

    What is the difference between Advanced Certificate, Professional Certificate & Foundational Certificate courses?

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    Academy XI’s online courses come in three formats. Whatever your learning style, work schedule, or level of support you need, Academy XI has you covered.

    To choose the right course format, start with your career goals:

    • Are you studying to transform your career? Academy XI’s ADVANCED CERTIFICATE courses give you up-to-date industry skills and set you up to graduate job-ready, with a built-in Career Support Program.
    • Want to complement your existing skill set? Academy XI’s PROFESSIONAL CERTIFICATE courses help you grow your expertise in a social, supported environment.
    • Just want the fundamentals? Explore at your own pace with Academy XI’s FOUNDATIONAL CERTIFICATE courses.

    How will I learn at Academy Xi?

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    In this course you’ll experience our ‘flipped classroom’ style of learning, where students cover course content independently and at their own pace, before coming together to discuss concepts, ask questions and collaborate with mentor support. You’ll learn through a combination of:

    • Readings
    • Pre-recorded videos
    • Regular live sessions with your mentor and peers
    • 1:1 sessions with your mentor
    • Hands-on activities and practical project work
    • Q&A via chat and discussion boards