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Academy Xi

Digital Marketing Strategy & Execution: Advanced Certificate

AC-DM

Master the strategic tools, critical channels, and advanced techniques required to conceive and execute highly impactful campaigns. You will gain guaranteed, relevant experience through two real client projects and build a powerful final portfolio, all supported by unlimited 1:1 mentoring, ensuring your path to top-tier career advancement.

Powered by Academy Xi
  • Career Growth Guarantee
  • Unlimited 1:1 mentoring
  • No prerequisites
  • 12 months access
  • Live mentor-led video sessions

Self-paced, study from $169.23 per week

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Digital Marketing Strategy & Execution: Advanced Certificate

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    • Pay in 52 weekly instalments

    • Total course cost: $9,000.00

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Digital Marketing Strategy & Execution: Advanced Certificate

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Digital Marketing Strategy & Execution: Advanced Certificate
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Launch into your dream role after graduation

Industry-recognised certificate

Earn an industry-relevant certificate and badge as official recognition of your new skills. Share this with potential future employers to show off your real-world experience and growing network.

Career Growth Guarantee

Put your career in safe hands with Academy Xi’s Career Growth Guarantee! You’ll get a role within 180 days of our Career Support Program, or if not, Academy Xi will provide additional courses of your choice – free of charge – until you land a role.

Flexible format with 12 months access

Academy Xi's flexible online format means you can work through parts of the course at your own pace, and still enjoy the benefits of 1:1 mentoring, group work and live video sessions.

Graduate job-ready

Fast-track your way into the industry with the Digital Marketing Strategy & Execution: Advanced Certificate course. This intensive online program will equip you with the full spectrum of theoretical and practical skills required to be a well-rounded Digital Marketer.

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Course breakdown

What your curriculum looks like

Go from beginner to professional Digital Marketer in 24 weeks.

Digital Marketing Strategy & Execution: Advanced Certificate

Module 1
Introduction to Digital Marketing

Overview of the Digital Marketing landscape:

  • What is digital marketing and how companies use it to achieve objectives
  • The history and evolution of Marketing into Digital Marketing
  • Overview of Digital Marketing channels
  • Key Marketing principles
Module 2
Paid and organic search marketing
  • Paid search – SEM/PPC
  • Organic search – SEO
  • Google Ads Display
  • Google Ads Search
Module 3
Social Media Marketing
  • Social media marketing channels
  • Paid social media marketing
  • Organic social media marketing
  • Facebook ads
Module 4
Display and YouTube
  • Programmatic display advertising
  • Video display advertising
Module 5
EDM, content and affiliate marketing
  • Email marketing and automation
  • Content marketing
  • Affiliate marketing
5/ modules
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Payment Options

Week to week
Pay as you go
Pay in $200.00 today & then over 52 instalments
$169.23 Weekly
Total course cost: $9,000.00
Pay Upfront
$9,000.00
Full course breakdown
TBD

Need more details about Digital Marketing Strategy & Execution courses?

The course guides contain everything you need to know about Digital Marketing Strategy & Execution courses, including…

  • Topics covered
  • How you’ll learn
  • Course outcomes and more!
  • Practical experience
  • Mentoring & support
  • Community connection
    • Work with real clients

      Work in groups to solve Digital Marketing challenges for two real, live clients, applying your new skills and building your portfolio.
    • Showcase your expertise

      Stand out in front of future employers with a solid collection of work you’ve produced throughout the course.
    • Google & Facebook certifications

      Earn four world-recognised certifications from Facebook* and Google.

      *Facebook Certification is optional, and additional fees apply.
    • Tailored career support

      Launch a new career like 97% of our Advanced Certificate graduates! Our 24-week Career Support Program is designed to help launch you into a creative, fulfilling, and well-paid career once you graduate.
    • Unlimited 1:1 mentoring

      Book unlimited 1:1 sessions with an experienced mentor to seek clarity, receive personalised feedback about your work, or guidance on your skillset.
    • Highly-skilled mentors

      Our course mentors are seasoned practitioners with extensive experience in Data Analytics, as well as the online classroom.
    • Social-first learning platform

      Interact with other students on our slick and easy, custom learning platform. Even as you work through content at your own pace, experience the benefits of peer feedback and see how other classmates are progressing.
    • Group learning

      Work in a group during the live client phase of your course, much like you would work on a project in the workplace. Gain invaluable real-world experience with the help of your mentor and peers.
    • Active industry connections

      We’ve built strong industry relationships and a tight-knit community that will open doors for you and give you an edge in the market.

    Meet your Mentor

    Our hand-picked mentors bring years of real-world experience and are available to support you through your course and into your new career.

    Andrés López-Varela
    Freelance
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    Andrés López-Varela

    Freelance
    I chose to study Digital Marketing with Academy Xi to help my family business to thrive. The training has paid for itself already.
    Brad C., Business Owner
    AXI Graduate, Business & Leadership
    To be honest, I cannot even remember why I chose Academy Xi. All I know is that it felt right and somehow the institution made me feel that I belong. I love how they have built a good community of learners and mentors. The course was very extensive, and I learned more than I expected. It was exciting!
    Grace M., Digital Marketer
    AXI Graduate, Business & Leadership

    Frequently Asked Questions

    What is Digital Marketing?

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    Digital Marketing is the promotion and sale of a product or service through digital channels, along with the tactics that enable it. Anchored in data and optimisation, Digital Marketing drives lead generation, word of mouth, and brand preference, thereby contributing to brand and business growth.

    What does a Digital Marketer actually do?

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    In the simplest terms, a Digital Marketer is responsible for planning and creating marketing material that’s published digitally.

    No two roles will ever be the same, but a typical Digital Marketing role might include:

    • Consulting clients, colleagues and stakeholders to devise marketing strategies.
    • Designing marketing collateral for company websites.
    • Writing and designing promotional emails.
    • Planning and implementing social media marketing activities.
    • Creating online display advertisements.
    • Analysing keywords and setting up paid search marketing campaigns.
    • Performing SEO to increase organic online visibility. 
    • Creating content, including blogs and videos.
    • Analysing data and using insights to optimise campaigns.

    What is the difference between Advanced Certificate, Professional Certificate & Foundational Certificate courses?

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    Academy XI’s online courses come in three formats. Whatever your learning style, work schedule, or level of support you need, Academy XI has you covered.

    To choose the right course format, start with your career goals:

    • Are you studying to transform your career? Academy XI’s ADVANCED CERTIFICATE courses give you up-to-date industry skills and set you up to graduate job-ready, with a built-in Career Support Program.
    • Want to complement your existing skill set? Academy XI’s PROFESSIONAL CERTIFICATE courses help you grow your expertise in a social, supported environment.
    • Just want the fundamentals? Explore at your own pace with Academy XI’s FOUNDATIONAL CERTIFICATE courses.

    How will I learn at Academy Xi?

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    In this course you’ll experience our ‘flipped classroom’ style of learning, where students cover course content independently and at their own pace, before coming together to discuss concepts, ask questions and collaborate with mentor support. You’ll learn through a combination of:

    • Readings
    • Pre-recorded videos
    • Regular live sessions with your mentor and peers
    • 1:1 sessions with your mentor
    • Hands-on activities and practical project work
    • Q&A via chat and discussion boards