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Academy Xi

Customer Experience Strategy & Design: Professional Certificate

PC-CX

Advance your professional standing with Customer Experience (CX) Design. Gain the practical expertise needed to drive business success, covering key disciplines such as CX research, stakeholder management, customer journey mapping, and strategy design. This self-paced course transforms theory into proven capability. Powered by Academy Xi.

Powered by Academy Xi
  • 6 months access, 60-80 hours
  • No prerequisites
  • Up to twelve 1:1 mentor sessions
  • Digital Skills Masterclass Program

Self-paced, Study from $126.92 per week

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Customer Experience Strategy & Design: Professional Certificate

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Customer Experience Strategy & Design: Professional Certificate
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Subscription model for all Professional Certificate courses

Academy Xi students now have the option to subscribe to our entire range of Professional Certificate courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

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Why choose this course?

No prerequisites or previous experience required


Kickstart your learning journey today, no matter your experience level. This course eases you in, builds your confidence, and helps you get up to speed quickly.


Flexible and self-paced

With 6 months of access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Upskillers

Our Professional Certificate courses help you strengthen your career with in-demand skills, opening doors to better opportunities, higher earning potential, and long-term growth.

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Course breakdown

What your curriculum looks like

Upskill in Customer Experience within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.

Customer Experience Strategy & Design: Professional Certificate

Module 1
Introduction to Customer Experience (CX)

Recommended: 6-8 hours per module

Familiarise yourself with the background, core concepts, terminology, and applications of CX.

  • Introduction to Human-Centred Design (HCD) 
  • The difference between CX, Service Design (SD), User Experience (UX), marketing and project management
  • The impact, roles and 10 principles of great CX
Module 2
Customer Experience (CX) research

Recommended: 6-8 hours per module

Learn how to bring the voice of the customer into a business with research techniques and how to:

  • Conduct consumer interviews and surveys
  • Read, make sense of and apply data
  • Conduct effective desktop research 
  • Know which technique to deploy and when
Module 3
Customer insights and data storytelling

Recommended: 6-8 hours per module

Explore the importance of storytelling with data and the role of data in developing insights, learning how to:

  • Extract insights from data  
  • Present your insights to stakeholders
  • Distribute insights to an organisation
Module 4
Customer segmentation

Recommended: 6-8 hours per module

Learn about segmenting customers in a way that allows you to serve their different needs and validate your insights.

  • Introduction to segmentation
  • Psychographic segmentation 
  • Who are your customers and what do they want? 
  • How to validate your insights
  • How to apply your segmentation
Module 5
Stakeholder engagement

Recommended: 6-8 hours per module

 Explore the role of CX in an organisation and the stakeholders involved.

  • CX and stakeholder engagement 
  • The role of CX in an organisation
  • Understand and align with an organisation’s vision
  • Learn how to overcome operational restrictions
5/ modules
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Payment Options

Week to week
Pay as you go
Pay in $200.00 today & then over 26 instalments
$126.92 Weekly
Total course cost: $3,500.00
Pay Upfront
$3,500.00
Full course breakdown
TBD

Need more details about Customer Experience Strategy & Design courses?

The course guides contain everything you need to know about Customer Experience Strategy & Design courses, including…

  • Topics covered
  • How you’ll learn
  • Course outcomes and more!

Why study Customer Experience Strategy & Design at Academy Xi?

  • Portfolio & career
  • Mentoring and support
  • Learning resources
    • Create your CX strategy

      Demonstrate your practical skills in your final project, where you create a CX strategy that you can action in a current role or use as a portfolio piece.
    • Industry-recognised certificate

      Graduate with a certificate and digital badge that highlight your skills and readiness for the workforce.
    • 1:1 mentoring

      Book up to twelve 1:1 mentoring sessions to discuss course material, consult about project decisions and ask questions.
    • Exclusive Masterclass program

      Access a monthly webinar program designed specifically for our self-paced learners. Learn critical digital skills from industry experts, grow your network, and get advice from graduates now working in the field.
    • Industry-aligned content

      Course content is current, relevant, and created by leading practitioners, ensuring you stay ahead of the curve in a fast-changing industry
    • Practical experience

      In addition to teaching you the core theoretical concepts of CX, you’ll cement your skills by working on practical activities throughout each topic.
    Academy Xi is Australia-based, highly collaborative and places a strong emphasis on practical experience, so it definitely ticked all the boxes for me. Because I was working with a charity at the time, I was lucky enough to be offered a scholarship, and choosing Academy Xi was ultimately an easy decision to make.
    Simon J., Human-Centred Designer
    AXI Graduate, Design & Technology
    It was helpful that the course mentor, David, was upfront about the workload and set realistic expectations for the whole cohort, explaining that the course required a good amount of effort. It was a classic case of “the more you put in, the more you’ll get out”.
    Ben M., Multimedia Producer
    AXI Graduate, Design & Technology

    Frequently Asked Questions

    What is Customer experience?

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    Customer Experience refers to how customers interact with your business at every point in the customer journey, from the first moment they become aware of your brand on social media, to the service they receive from your customer support team.

    Customer Experience is all about strategically planning and optimising every single interaction your customers have with your brand, leading to unforgettable experiences and a loyal customer base.

    Is CX the same as User Experience (UX) or Service Design?

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    As a member of the Human-Centred Design (HCD) family, CX is closely tied to User Experience (UX) and Service Design. While UX and Service Design both take a look at the customer journey, CX goes a step further, focussing on the perceived value of the brand’s offering.

    CX takes the concept of HCD and applies it to more than just design. Looking at how an organisation is structured, how it communicates with its customers, the strategies it employs to grow its business, and even considering how it treats its staff and stakeholders. If marketing and HCD had a baby, it would be CX.

    What is the difference between Advanced Certificate, Professional Certificate & Foundational Certificate courses?

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    Academy XI’s online courses come in three formats. Whatever your learning style, work schedule, or level of support you need, Academy XI has you covered.

    To choose the right course format, start with your career goals:

    • Are you studying to transform your career? Academy XI’s ADVANCED CERTIFICATE courses give you up-to-date industry skills and set you up to graduate job-ready, with a built-in Career Support Program.
    • Want to complement your existing skill set? Academy XI’s PROFESSIONAL CERTIFICATE courses help you grow your expertise in a social, supported environment.
    • Just want the fundamentals? Explore at your own pace with Academy XI’s FOUNDATIONAL CERTIFICATE courses.

    How will I learn at Academy Xi?

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    In this course you’ll experience our ‘flipped classroom’ style of learning, where students cover course content independently and at their own pace, before coming together to discuss concepts, ask questions and collaborate with mentor support. You’ll learn through a combination of:

    • Readings
    • Pre-recorded videos
    • Regular live sessions with your mentor and peers
    • 1:1 sessions with your mentor
    • Hands-on activities and practical project work
    • Q&A via chat and discussion boards