Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication BSB40320/BSB40820

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This nationally recognised BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication is a dual qualification. You’ll learn how to market new business ventures, build and maintain key business relationships with stakeholders and learn the skills you need to pursue your entrepreneurial dreams.

Course Breakdown


BSB40320/BSB40820 Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

Course duration: Self-paced - maximum of 30 months

Recommended hours per week: 16h

Delivery method: Online

Qualification level: Certificate IV

Awarded by: Open Colleges Pty Ltd (Provider number: 90796)


Industry Overview

Small businesses are booming in Australia, with over 2.4 million in operation across the country. These numbers are steadily increasing as more people are choosing to tread their own path and work for themselves. 

Source: Australian Government Job Outlook ( 

Is this course for you?

If you’re thinking about starting up your own small business, launching a new venture, or improving your existing endeavour, then this course is the right fit for you. You’ll learn the fundamentals of small business management and will graduate with a strong set of skills that will help you understand what it takes to manage a successful business, and how to maximise its potential through the marketing and communication skills you’ll learn.  Equipped with these core skills and knowledge, you’ll have the confidence to forge ahead and make your business dreams a reality. 

This course has been developed to target the needs of entrepreneurs and small business owners in the services and distribution services sectors; however, the key concepts addressed throughout the course have a broad application, and can also be used in other sectors. 

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

What you will learn

In this dual qualification, you’ll: 

  • Understand the legal and risk requirements of small business. 
  • Learn how to build and maintain business relationships, and the importance of communication. 
  • Learn critical skills for business success, including how to plan your business resources and finances, and get your cashflow in order. 
  • Master the art of small business marketing to build awareness of your product or service, drum up new business, and increase customer loyalty. 
  • Create strategies to help identify and understand your customers, analyse consumer behaviour, assess marketing opportunities, and undertake marketing activities. 
  • Develop a social media strategy. 

Learning Material

Your learning materials are accessed through our online platform OpenSpace. These learning materials include 

  • Learning content 
  • Media 
  • Additional resources 
  • Learning activities 
  • Self-checks 

Your trainer

Tanya Galey
Tanya has many years of experience working in the Airline Industry through her role at World Aviation Systems who represent various airlines here in Sydney (Air Tahiti Nui and Hawaiian Airlines to name a few). She has extensive knowledge of Sales, marketing, reservations and the general business operations of an Airline.
Katherine Lord
Katherine has been in management roles for the last 12 years working in both the tourism sector, financial planning and currently she is working in the education sector.
Michelle Badato
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design.

Academic Information

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements.

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

Build and maintain business relationships
  • Establish business relationships
  • Maintain business relationships
  • Build and improve business relationships
Establish legal and risk management requirements of new business ventures
  • Identify legal and risk management requirements relating to business
  • Implement procedures and processes to comply with legislative and regulatory requirements
  • Negotiate and arrange contracts
  • Mitigate business risks
Design and produce business documents
  • Select and prepare resources
  • Design document
  • Produce document
  • Finalise document
Research and develop business plans
  • Prepare to develop business plan
  • Draft business plan
  • Create a business plan
  • Finalise business planning and plan for risk
Market new business ventures
  • Develop marketing strategy for business venture
  • Establish marketing mix for the business venture
  • Implement marketing strategy
  • Evaluate marketing performance
5/ modules
View All

Assessment Details

  • Multiple choice Quiz
  • Projects
  • Role plays
  • Video
  • Work Placement
  • Written assignments

Recognition of Prior Learning (RPL)

We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.

Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.

Course Duration

The duration for the course is maximum 30 months. As a self-paced online course, the time it will take you to complete is flexible and dependent on ability and time available



Open Colleges recommends that you consider the work placement options in your local area prior to enrolling in this course.


Study and pay, your way

Payment Options

Pay Upfront
Save 30%
$7,623.00 Save $3,267.00
was $10,890.00
Week to week
Pay as you go
Save 12%
Pay in 120 instalments over the length of your course.
$77.41 Weekly
Total course cost: $9,490.00
was $10,890.00
Full course breakdown

Studying online with Open Colleges

Flexibility - study at your own pace

When you study online with Open Colleges you’re in control.

You can choose to complete your course quickly, or keep to a steady pace. Learning is fully flexible so you can fit your everyday commitments around your studies.

Everything you need to study is online so you can study wherever you like – but that doesn’t mean you’re on your own.

OpenSpace is our online learning platform. It’s where you’ll go to access your learning materials, contact your expert trainers and assessors and upload your assessments.

What is OpenSpace?

It’s important to us that we deliver a superior, online learning platform that meets our students’ needs. That’s why we have upgraded to our brand new, custom-designed learning platform, OpenSpace.

OpenSpace provides you with a user-friendly interface, that is mobile responsive. This means that you can complete your coursework using your laptop, iPad, or mobile device. All coursework is automatically saved, providing you with the flexibility you need to complete your studies anywhere, anytime.

How to get support?

Learning Support

The learning support team will be with you every step of the way, from enrolment to graduation. They’re here to help you get the most out of your online course. They can assist by providing non-academic support - like helping you craft an achievable study plan so that you can graduate in a realistic timeframe. If you’re finding it tough to stay motivated throughout your course, they’ll be there to help keep you on track.

Student support

The Student Support team is your one-stop service centre for all student administrative issues – including enrolment, change of contact details, OpenSpace support, assessment results and certification.

You can access the Student Support team by email or phone