Diploma of Social Media Marketing 10904NAT

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Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social Media Marketing into your operations, and lead your business to success.

Course Breakdown


10904NAT Diploma of Social Media Marketing

Course duration: Self-paced - maximum of 24 months

Recommended hours per week: 13h

Delivery method: Online

Qualification level: Diploma

Awarded by: Open Colleges Pty Ltd (Provider number: 90796)


Industry Overview

Social media marketing is booming, and there's never been a better time to get qualified in this area. More and more businesses are turning to social media to harness its power, with spend in the sector growing an incredible 40% year on year. Jobs in the industry are also on the rise, with social media roles consistently increasing in the past few years. 

Is this course for you?

If you would like to accelerate your career and business in social media marketing, then this may just be the perfect course for you!

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

What you will learn

At the end of this course you'll know how to:

  • develop a digital and social media marketing strategy.
  • create and execute a content marketing plan.
  • research, design and roll out a social media network strategy for both organic and paid advertising across a range of platforms including, but not limited to:
  • master your own personal brand on social media.
  • learn how to convert social media followers into paying customers.
  • craft and employ targeted email marketing strategy.
  • develop captivating content for a range of social media.
  • manage social media profiles and email marketing to increase brand awareness and increase revenue.
  • monitor and improve social media marketing effectiveness.
  • manage a team of social media professionals.

Learning Material

The following resources are provided to you via OpenSpace:

  • Case studies
  • Further readings
  • Articles/journals
  • External links

Your trainer

Michelle Badato
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design.

Academic Information

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements.

Diploma of Social Media Marketing

Plan, implement and manage content marketing
  • Determine and report on content marketing requirements and opportunities
  • Identify content marketing trends and software required
  • Develop a content marketing strategy and implementation plan
  • Create content assets
Develop a social media strategy
  • Determine social media requirements
  • Develop social media policies and procedures
  • Develop social media strategy
  • Monitor social media use
  • Review social media performance
Plan, conduct and optimise organic social media marketing
  • Establish organic presence on social media channels
  • Develop an organic social media marketing strategy
  • Conduct organic social media marketing
  • Increase efficiency of organic social media marketing
Plan, manage and optimise paid social media advertising campaigns
  • Develop a paid social media advertising strategy
  • Set up tracking code
  • Build paid social media advertising campaigns
  • Create effective social media advertisements
  • Optimise advertisement delivery to maximise returns
Establish, build and leverage a personal brand on social media
  • Examine personal brand marketing benefits, opportunities and software
  • Establish personal brand values and attributes
  • Build a personal brand across multiple social media channels
  • Grow a personal brand and leverage followers
5/ modules
View All

Assessment Details

  • Multiple choice Quiz
  • Projects
  • Role plays
  • Video
  • Work Placement
  • Written assignments

Recognition of Prior Learning (RPL)

We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.

Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.

Course Duration

The duration for the course is maximum 24 months. As a self-paced online course, the time it will take you to complete is flexible and dependent on ability and time available.



Open Colleges recommends that you consider the work placement options in your local area prior to enrolling in this course.


Study and pay, your way

Payment Options

Pay Upfront
Save 30%
$4,662.00 Save $1,998.00
was $6,660.00
Week to week
Pay as you go
Save 27%
Pay in 82 instalments over the length of your course.
$56.21 Weekly
Total course cost: $4,810.00
was $6,660.00
Full course breakdown

Studying online with Open Colleges

Flexibility - study at your own pace

When you study online with Open Colleges you’re in control.

You can choose to complete your course quickly, or keep to a steady pace. Learning is fully flexible so you can fit your everyday commitments around your studies.

Everything you need to study is online so you can study wherever you like – but that doesn’t mean you’re on your own.

OpenSpace is our online learning platform. It’s where you’ll go to access your learning materials, contact your expert trainers and assessors and upload your assessments.

What is OpenSpace?

It’s important to us that we deliver a superior, online learning platform that meets our students’ needs. That’s why we have upgraded to our brand new, custom-designed learning platform, OpenSpace.

OpenSpace provides you with a user-friendly interface, that is mobile responsive. This means that you can complete your coursework using your laptop, iPad, or mobile device. All coursework is automatically saved, providing you with the flexibility you need to complete your studies anywhere, anytime.

How to get support?

Learning Support

The learning support team will be with you every step of the way, from enrolment to graduation. They’re here to help you get the most out of your online course. They can assist by providing non-academic support - like helping you craft an achievable study plan so that you can graduate in a realistic timeframe. If you’re finding it tough to stay motivated throughout your course, they’ll be there to help keep you on track.

Student support

The Student Support team is your one-stop service centre for all student administrative issues – including enrolment, change of contact details, OpenSpace support, assessment results and certification.

You can access the Student Support team by email or phone