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What is a Social Media marketing strategy?

by Chloe Baird

Social media has never played a more important role in our day-to-day lives. It keeps us connected to our friends and family, but also allows us to stay up to date with the latest news and trends all over the world.

And, in times like these where social distancing and self-isolation have become necessary precautions against a global pandemic, social media has become an integral part of our lives.

Savvy businesses understand the incredible value that social media can add to their marketing strategy.

In the right hands, social media is an incredibly powerful tool that can help connect you and your business to thousands of potential customers. Whether you’re a small business owner looking to promote your brand, a marketing professional who wants to expand your skillset, or an aspiring influencer who wants to master social media marketing, understanding how to use social media to your advantage is an absolute must-have skill in today’s online world.

But don’t expect to become a Social Media Marketing pro overnight. It can take a long time to build up a solid understanding of how to use social media effectively to get the absolute best results.

So, where to start?

What is a social media marketing strategy?

A marketing strategy is what you would call a business’s approach to achieving exposure with their target audience to generate sales.

Your social media marketing strategy is how you intend to use social media to achieve those goals.

A strong social media marketing strategy is an integral part of any modern business. No matter who you are or what you’re selling, in today’s super connected world, you have no excuse for not utilising social media for the incredibly powerful marketing tool that it is!

The trick is finding out what works for your business.

Why is it important to have a social media strategy?

Social media can be a very useful tool when it comes to building your brand’s identity. It can also help build credibility and trust.

The first thing to remember is that your audience does not want to be force-fed ads. They want interesting, authentic, shareable content.

By creating useful and interesting content and sharing it with your audience, you can help build your brand’s identity, while also garnering loyalty from your existing followers and attracting new followers.

You can then work towards turning those followers into customers.

But don’t just post just for the sake of it – your posts will be that much more successful if they contain something valuable to your audience. 

Why is social media used for advertising?

Regular, engaging social media posts will help you to connect with your audience and let them know about important updates, such as a new blog post, new products, an upcoming sale, or anything else relevant to your business.

In this way, social media posts will help drive targeted traffic – whether you want your customers to visit your website or your bricks-and-mortar store.

How much does it cost to run a social media advertising campaign?

At the same time, social media marketing can be great value for money – even better than Google AdWords.

No matter your budget – whether you’re a sole trader looking to promote your own small business, or a professional working for a large company – you can spend as little or as much as you want on a social media marketing campaign.

Whether your chosen platform is Instagram, Facebook, LinkedIn, Pintrest or any other social media site, you can control what your weekly spend is.

What are the 4 P’s of social media marketing?

The four Ps are: product, price, promotion and place.

It goes without saying that before you embark on your exciting social media marketing strategy, you will need to have a product (tangible or otherwise) and a price at which to sell it.

After you’ve determined your product and your price, you will need to promote it. Part of the promotion process will encompass your social media marketing strategy. Via your chosen channels, you will seek to promote the product to relevant audiences, and turn your followers into paying customers.

Place refers to not only where you will be advertising your product, but also when. When we’re talking about a social media strategy, the time of day you post is just as important as choosing the right platform.

This differs between platforms and demographics, so it’s important to do your research beforehand to maximise your reach.

Where can I learn more about social media marketing?

Open Colleges has teamed up with industry leaders Social Media College (SMC) to bring you the Social Media Strategy Short Course. This short online course is designed to give you the skills and knowledge to excel at social media marketing, whether you’re looking to promote your own small business, or if you work within part of a marketing team for a larger company.

If you’re ready to level up your social media marketing skills, then click here.

20 Responses

  1. Lomash Kumar says:

    Thanks for sharing this amazing article with us. Very helpful for the people who wants to learn about social media marketing.

  2. Safal says:

    Thanks for providing such a great blog post on social media marketing strategy.

  3. mithun amin says:

    Thanks for sharing this amazing article with us. Very helpful for people who want to learn about social media marketing. can you provide more information about digital marketing I have more questions about digital marketing? hope you clear my doubts in the next article.

  4. Thank you for this blog article. I have been facing this issue while understanding social media marketing. I will try to use this strategizes to gain traffic on my personal website as well. Can I even make ads campaign on Facebook and Instagram as well? Please write an article on this topic as well.

  5. Thanks for sharing this amazing article on social media marketing strategy.
    Thanks.

  6. Aman Chauhan says:

    I wanted to know about social media marketing for a long time and now got it. Really knowledgeable.

  7. ben says:

    Thanks for sharing this amazing article with us. Very helpful for the people who wants to learn about social media marketing.

  8. David Wilson says:

    Social Media Marketing is an important strategy of every business.

  9. Robert Fox says:

    Great post! Thanks for sharing this. I find this really helpful.

  10. Gary Evans says:

    One of the effective strategy for business is social media marketing.

  11. Aniket Patil says:

    This is an amazing post which I really liked reading. Thanks for creating such good content!

  12. bhavin jain says:

    Great post. Thank you very much for sharing, it was us very helpful!

  13. Kavita Podar says:

    I just came across your blog post and must say that it’s a great piece of information that you have shared. This article has truly peaked my interest. I most certainly will make sure to not forget this website and give it a look regularly. Keep the content coming!

  14. Priya Sharma says:

    Thank you so much for sharing such information regarding social media marketing strategy with us. I would love to read more interesting blogs like this. Keep Sharing.

  15. gulabi says:

    wow i am very happy with read your article it was very amazing thank you the provide value able information

  16. Very good and informative information useful for social media marketing.

  17. Brack Nelson says:

    Thanks, Baird for this updated article on social media. I think in this digital age, social media became an integral part of our life and every business needs to give their focus to social media if they want to engage with their customers and grow their business.

  18. Patsy says:

    Why aren’t we paying more attention to this thing? Google

  19. Hi AUTHOR, I can’t thank you enough for all of your guides and tips on BLOG NICHE. They are like a goldmine for me, keep rocking on, you are helping so many.

  20. Great post. Thank you very much for sharing, it was us very helpful.

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