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Social Media Strategy

Build a social media strategy to boost your business

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Overview

The Social Media Strategy short course has been created by Social Media College (SMC) in consultation with social media experts to give you the knowledge and skills you need to develop a comprehensive and effective social media strategy.

You’ll learn from industry professionals how to design a strategy that targets your audience with dynamic, relevant content that will help to transform followers into customers.

This course will teach you about the different types of social media platforms and their audience segments, how to perform a social media audit, best practices for effective community management, and how to identify - and act on - collaboration opportunities.  

By the time you’ve completed the course, you’ll have everything you need to launch your social media strategy.

 

What you'll learn

In this course you'll learn how to:

  • understand buyer stages and their impact on strategy and content;

  • put your social media strategy into the context of your organisation or brand;

  • conduct a social media audit on your existing presence;

  • assess consistency, performance, SEO (Search Engine Optimisation), brand and competitors;

  • write objectives and KPIs that drive and measure performance;

  • develop audience personas that will help you target customer segments;

  • collaborate with your audience and influencers for better engagement;

  • plan for budgeting, resourcing and management; and

  • analyse data metrics to gain insights and continuously perfect your strategy.

 

Benefits to you

On completion of this course, you’ll:

  • develop the essential skills to become an expert in social media strategy;

  • immediately apply your learnings to your chosen business;

  • download useful templates and checklists to keep for future reference;

  • become a member of the SMC alumni group;

  • join the SMC facebook group where you can network with like-minded marketers; and

  • earn your digital badge and certification of completion from SMC.

 

Complete at your pace

The Social Media Strategy course can be completed at your own pace. With six months access, you can study it when it’s convenient for you. Study intensively and complete it in a matter of days, or put in a few hours a week and complete it over a longer period – the choice is yours.

Course at a Glance

LEARNING, TOOLS & RESOURCES

Templates, group discussions, practical exercises and interviews with industry experts

PRACTICE

SWOT analysis, create audience personas, research statistics and data, community interaction and budgeting

COMPLETION ESTIMATE

Approximately 20 hours

WHO IS THIS COURSE FOR

This course is for:

  • business owners;

  • marketing professionals;

  • influencers; or

  • freelancers.

ACCESS

6 months

REQUIREMENTS

No prior knowledge

The Social Media Strategy course has been designed for people who want a better, clearer understanding of how to effectively use social media in their marketing campaigns.

It'll give you a clear understanding of different social media platforms and the way they work and who their main audience segments are, which will in turn help you to finely tune your next campaign to get the results you want.

 

This course has been designed for:

  • small-medium business owners looking to increase engagement with their target market;
  • marketing professionals looking to increase their knowledge and skill level;
  • influencers who want to create a more structured approach to their strategy to grow their audience and increase revenue opportunities; and
  • freelancers wanting a better understanding of the drivers behind successful social media campaigns.

 

This course also addresses common challenges, including:

  • identifying your audience – Which audience segments am I trying to reach?
  • choosing the right channel – Which platforms should I be using?
  • selecting the right kind of content – What are the different types of content categories?
  • identifying collaboration opportunities – How do I approach the right influencer to help promote my product/services/brand?
  • understanding data metrics – How do I collect and track user interaction and how can I use this data to improve my strategy?

Get to grips with the basics of social media strategy and build a foundational knowledge of the marketing process. Identify your objectives and use these to help bring your campaign into focus.

Learning Content

  • Setting the stage
  • Understanding the Social Media Marketing (SMM) process
  • Strategy in context
  • Customer buyer stages
  • The influence of strategy
  • Benefits of social media marketing
  • Strategic ideas
  • The 8-step strategy process

Learning Activities

  • Discussion of benefits of social media
  • Vision, mission and values discussion

Knowledge Quiz

Topic Takeaways and Tools

  • Describe the SMM process
  • Identify the vision, mission and values of your organisation
  • Describe the buyer stages
  • Develop strategic ideas
  • Describe the 8-step strategy process

In this topic, you’ll learn the necessary steps you need to take to complete a social media audit and evaluate and optimise your social media strategy. Completing a successful audit will help you to identify targets and opportunities, and whether or not your strategy is in-line with your business’ goals.

Learning Content

  • Social media audit
  • Search engine rankings
  • Brand identity
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

Learning Activities

  • SWOT analysis on social media audit skills
  • Templates for social media audit:
    • Review online presence
    • Assess profile consistency
    • Analyse performance
    • Examine competitors
    • Review SEO results
    • Determine brand identify
    • SWOT analysis

Knowledge Quiz

Topics Takeaways and Tools

  • Recognise the value of a social media audit
  • Use a SWOT analysis to determine your strengths and weakness
  • Recognise the components of a social media audit
  • Complete a social media audit template
  • Calculate audience engagement level
  • Identify targets and track their success

Do your social media marketing goals match those of your overall business goals? In this topic, you’ll learn about the importance of defining your objectives to ensure that you're working towards the right target.

Learning Content

  • Top-down strategy – aligning with business/marketing objectives
  • Mapping to buyer stages
  • Objective categories
  • Qualitative and/or quantitative
  • SMART (Specific, Measurable, Achievable, Realistic, Timely) objectives and BHAG (Big, Hairy, Audacious Goals)
  • KPIs

Learning Activities

  • Case study
  • Writing social media objectives

Knowledge Quiz

Topic Takeaways and Tools

  • Recognise the importance of aligning your social media marketing goals with your overall business goals
  • Implement a top-down marketing strategy for your business
  • Define qualitative and quantitative marketing and create goals
  • Set SMART and BHAG objectives
  • Create measurable KPIs

This topic will teach you the importance of identifying your target audience, how to create different personas to help you zero in on your audience, and how you can use this information to create an effective strategy. 

Learning Content

  • Buyer segments
  • Audience behaviour
  • Demographics and data
  • Personas

Learning Activities

  • Creation of audience personas
  • Research on relevant social media statistics

Knowledge Quiz

Topic Takeaways and Tools

  • Recognise the importance of identifying who you are talking to and why
  • Identify why we need buyer segments
  • Create audience personas looking at demographics, interests and buying behaviours
  • Identify the importance of accessing data sources and how to do this

How do you choose which platform to use in order to connect with your target audience? First you need to learn the differences between each and the purpose behind them. This will help you create a social media strategy that connects with your target audience on the platform that will give your business the biggest boost.

Learning Content

  • The big 5 (Facebook, Instagram, YouTube, Twitter, LinkedIn)
  • Audience channel usage
  • Channel purpose
  • Content alignment and type
  • Buyer stage
  • Mainstream vs. niche channels
  • Channel performance and benchmarking
  • Costs

Learning Activities

  • Discussion of personal use channels
  • Connecting personas with channels
  • Mapping content to purpose
  • Discussion of current expertise areas
  • Choosing channel/s

Knowledge Quiz

Tools Takeaways and Tools

  • Identify which channels your audience are on
  • Understand the purpose of each channel and whether it serves your business needs
  • Recognise what type of content is suited to each channel
  • Consider the costs involved on each channel

In this module, you’ll learn about the different kinds of content categories, as well as how to repurpose existing content and how best to plan a schedule.

Learning Content

  • Content categories – created, curated, co-created and user-generated
  • Purpose – educate, entertain and inspire
  • Topics and formats
  • Buyer stage
  • Creative and copy
  • Repurposing
  • Scheduling

Learning Activities

  • Discussion on favourite content types
  • Curate content case study
  • Content categorisation
  • Content creation
  • Content strategy template

Knowledge Quiz

Topic Takeaways and Tools

  • Recognise the 5 steps involved in content creation
  • Implement these steps in your social media strategy
  • Link content creation to the buying stages
  • Recognise the factors involved in creating engaging content
  • Repurpose, resize and reframe content across various platforms
  • Identify the importance of a social schedule and how to approach it

What value can an influencer add to your social media strategy? Learn how to identify collaboration opportunities, how to engage with influencers and how to interact effectively with your target audience. 

Learning Content

  • Collaboration opportunities
  • Influencers
  • Community management
  • Social listening

Learning Activities

  • Identifying collaboration opportunities
  • Selecting appropriate influencers
  • Managing community responses
  • Identifying future influencers
  • Audience feedback template

Knowledge Quiz

Topic Takeaways and Tools

  • Identify different opportunities for collaboration
  • Recognise the importance of influencers and how they can be leveraged
  • Take on the role of a community manager
  • Recognise the importance of social listening

As well as posting your own content, there is paid advertising to consider. In this module, you’ll learn about the value of paid advertising, how to budget accordingly and how to effectively use social media management tools that’ll help you get the most out of your account.  

Learning Content

  • Paid advertising
  • Creating a social media budget
  • Identifying required resources
  • Implementation plan
  • Legal and ethical requirements
  • Social media management tools

Learning Activities

  • Understanding audience targeting
  • Budgeting template
  • Discussion on resourcing experience
  • Implementation plan template
  • Risk mitigation exercise
  • Discussion on management tools

Knowledge Quiz

Topic Takeaways and Tools

  • Develop a comprehensive implementation strategy
  • Create a social media budget
  • Identify the required resources for your strategy
  • Recognise the legal and ethical requirements for social media
  • List relevant social media management tools

Learn how to monitor data and then use the results to adjust and improve your strategy as needed. This module will teach you the skills you need to understand ROI (Return On Investment) and how to calculate and measure data as part of your campaign. 

Learning Content

  • Metrics and buyer stage
  • Tracking expenses
  • Measuring effectiveness
  • Analysis/Insights/ROI
  • Performance reports

Learning Activities

  • Identifying relevant metrics
  • Explaining budget variations
  • Calculating ROI
  • Report writing

Knowledge Quiz

Topic Takeaways and Tools

  • Measure the success of your campaigns
  • Identify areas that can be improved
  • Track insights and use them for future campaigns

After you've enrolled and paid the fee, you’ll receive an email containing login information and instructions on how to access SMC’s online learning campus.

Once you have logged in, you’ll be able to start studying straight away!

This course is conducted 100% online, which means it is self-paced. You can study whenever you want, wherever you want, so long as you have access to the internet.

 

 

This course consists of:

1. VIDEOS from industry experts, talking about their experience, recommended approaches and insights.

 

 

2. LEARNING ACTIVITIES to put into practice what you have just learned. There are checklists and templates to complete as well as ‘Let’s Talk!’ (discussions about the ideas you’ve been learning about) and ‘Let’s do it!’ (practical application of what you’ve learnt).

 

 

3. QUIZZES to review the key ideas and concepts that you’ve learnt.

 

 

4. A WORKBOOK in which you can copy and paste important content that you think you might want after the course. You can also record your thoughts, questions and ideas that come up as you learn, and you can write down action points at the end of each module that will build together to make an action plan to keep things moving after the course.

 

 

5. SUPPORT from the SMC course mentors as well as by accessing the private SMC Facebook group to ask questions and contribute your expertise. To get in touch with your mentor, you can easily book into one of the regular group chats.

 

 

6. EXTRA RESOURCES to deep-dive into a topic, such as links to articles, videos, research and reports.

Here's some answers to the most commonly asked questions around this course.
  • Who is this course delivered by?

    Open Colleges has partnered with Social Media College (SMC), who have developed this course in consultation with industry experts. SMC will be delivering the course, which means you will access the course through their online campus learning platform.

    SMC are the market leaders in social media education. SMC have been providing high quality social media education since 2014, and more than 4,000 students have enrolled in their courses.

    Open Colleges is the authorised reseller of this course on behalf of SMC. We are authorised to market and advertise this course, and facilitate your enrolment including taking payment of the course fees on behalf of SMC.

    SMC will be responsible for delivering the course to you on their online platform, for any matters arising out of your enrolment (including support, assessments etc.) and for issuing any certificates of completion. You should refer to SMC with any questions or issues about your studies.

  • Are there any tests or exams?

    At the end of each module, there will be a quiz that is designed to reinforce the key concepts and learning takeaways from that topic.

  • Can I call Open Colleges to purchase a short course over the phone?

    Unfortunately, we do not facilitate the purchase of this short course over the phone. All enrolments for this course are conducted online.

  • Who do I pay for the course?

    Open Colleges collects payment on behalf of SMC. Upon payment we will issue you with a confirmation of payment. Within 1 business day SMC will issue you with a tax invoice for the course, which will specify that you have already paid the course fees.

  • What are the minimum desktop and mobile requirements to view and access this course?

    This course is ideally accessed with a fast-broadband connection to enjoy a smooth learning experience. Assets can also be viewed over your mobile 4G connection with SMC’s iPhone or Android mobile application. 

     

    You’ll need the following minimum computer and audio-visual requirements.

    Hardware and Software Requirements

    • Microsoft Office 2010 or equivalent
    • Broadband internet connection
    • 2GB of RAM
    • Adobe Reader XI or equivalent
    • Printer and associated software
    • Digital imaging software
    • File compression software

     

    For Windows users: 

    • Microsoft Windows 7 or higher (Windows 8 recommended)
    • 1 Ghz or faster processer (2GHz recommended)
    • Adobe Flash Player 10 or higher

     

    For Mac OS users: 

    • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
    • 1 Ghz or faster processer (2GHz recommended)
    • Adobe Flash Player 10 or higher

     

    Audio-Visual Requirements

    • You’ll need access to software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. to view online videos and images. The software mentioned is available as a free download from the internet.
  • Will I receive a certificate or statement of attainment when I complete this course?

    The course is not accredited under the Australian Qualification Framework (AQF) however, you’ll receive a certificate of completion from SMC.  You’ll also receive an SMC digital badge that you can display in the certification section of your LinkedIn profile, if you choose.

    If you’re interested in studying marketing course accredited under the AQF, you can check out our nationally recognised online courses here.

  • How do I access the course I purchased?

    Once you’ve purchased your course, within 1 business day, you’ll receive an email containing login information and simple instructions on how to get started and access your content within the SMC online campus. If you have not received an email, please check your spam or junk folders within your email program to make sure it has not accidentally been filtered by your email program.

  • What kind of support will I get during my course?

    As this course is delivered by SMC, you can easily book into one of their weekly group sessions with your course mentor. You can also access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

    The SMC online learning platform also includes discussion forums where you can engage with other students.

  • Do I need to complete the course in a specific order?

    You will need to complete this course in the order it is presented in. This gives you an introduction and overview to the course, with each topic acting like a building block to prepare you for the next.

  • Is my short course refundable?

    Subject to your rights under the Consumer Law, after the cooling off period the course is non-refundable if you choose to cancel or withdraw from the course.

    We encourage you to carefully consider whether this course is suited to your needs prior to enrolling or the end of the cooling off period and ensure that you have read the Terms and Conditions that apply.

    If you’re not completely satisfied with the course, SMC does offer students a money back guarantee in the first 60 days. More information can be found here [link to FAQ on MBG].

  • What is the 60-day Money Back Guarantee?

    If you’re not completely satisfied with the course, Social Media College (SMC) offers students a money back guarantee in the first 60 days.  As this is not offered by Open Colleges, please refer to SMC’s terms and conditions for eligibility criteria and more information. Any enquiries about the money back guarantee should be made to SMC directly.

  • How long does the course take to complete?

    As this is a self-paced online course, you have the flexibility to choose how and when you want to study.

    The total estimated length of this course is 20 hours, which means you can study for a few hours a week, or you can study intensively over a number of days and have it completed sooner.

    However, the maximum time limit is 6 months, so you will need to have it completed in that time.

  • When is the course expiry date?

    The expiry date is 6 months after the day of enrolment.

  • Is there a cooling off period?

    Yes, there is a 3 day cooling off period from the date of enrolment. This means you can withdraw from the course within this cooling off period and receive a refund of the course fees paid. 

    You will not be eligible for a refund within the cooling off period if you have downloaded, viewed or accessed more than 10% of the content, or accessed and completed any assessment within the short course.

  • Can I cancel this course?

    Yes.  You can cancel your enrolment in the course at any time.

    Subject to your rights under the Consumer Law, after the initial cooling off period of 3 days, the course is non-refundable if you choose to cancel your enrolment.

    We encourage you to carefully consider whether this course is suited to your needs prior to enrolling and then during the cooling off period and ensure that you have read the Terms and Conditions that apply.

  • What are the learning activities?

    Throughout each module there will be learning activities that are designed to put what you’ve learnt into practice.

    In ‘Let’s talk!’ learning activities, you will discuss ideas and concepts with your fellow students in a live discussion forum. 

    In ‘Let’s do it!’ learning activities, you will complete a range of activities and templates to immediately apply what you’ve learnt.

    These learning activities are ‘social learning’, meaning they are not graded, but they are a valuable part of the learning experience that allows you to interact with your fellow students. These activities are a great way to build on your knowledge, share your learnings and learn from other students.

  • Are there any additional items, on top of course fees, that I will need to purchase if I undertake this course?

    Nothing further is required except access to a printer to print your templates and checklists if desired.

    You’ll need to ensure you also have the required hardware, software and internet connection.

  • Can I extend this course?

    It is your responsibility to ensure you complete the course by the course completion date.

    You may be eligible for a short extension on application to SMC and you should contact them for more information.

  • How old do I need to be to enrol in this course?

    You must be at least 18 years of age and reside in Australia to be eligible to purchase a short course.
  • What are the terms and conditions of this course?

    Open Colleges have been authorised to sell this course on behalf of SMC. Your enrolment in the course is subject to Open Colleges’ Terms and Conditions. The OC Terms also incorporate the SMC Terms and Conditions.

    Our Privacy Policy will also apply and this details how we will collect, use and handle your personal information. In enrolling in the course you agree to and accept the terms of our Privacy Policy, including that we will provide your information to SMC for the purposes of your enrolment in the course. SMC’s Privacy Policy will also apply to how they collect, use and handle your information.

    It is important that you read all of these documents carefully before you enrol as these are legal terms that will apply to you. By enrolling in the course you agree to and accept the OC Terms and the SMC Terms will apply.

Got a question on the Social Media Strategy course? We aim to answer your questions same business day.

Overview

The Social Media Strategy short course has been created by Social Media College (SMC) in consultation with social media experts to give you the knowledge and skills you need to develop a comprehensive and effective social media strategy.

You’ll learn from industry professionals how to design a strategy that targets your audience with dynamic, relevant content that will help to transform followers into customers.

This course will teach you about the different types of social media platforms and their audience segments, how to perform a social media audit, best practices for effective community management, and how to identify - and act on - collaboration opportunities.  

By the time you’ve completed the course, you’ll have everything you need to launch your social media strategy.

 

What you'll learn

In this course you'll learn how to:

  • understand buyer stages and their impact on strategy and content;

  • put your social media strategy into the context of your organisation or brand;

  • conduct a social media audit on your existing presence;

  • assess consistency, performance, SEO (Search Engine Optimisation), brand and competitors;

  • write objectives and KPIs that drive and measure performance;

  • develop audience personas that will help you target customer segments;

  • collaborate with your audience and influencers for better engagement;

  • plan for budgeting, resourcing and management; and

  • analyse data metrics to gain insights and continuously perfect your strategy.

 

Benefits to you

On completion of this course, you’ll:

  • develop the essential skills to become an expert in social media strategy;

  • immediately apply your learnings to your chosen business;

  • download useful templates and checklists to keep for future reference;

  • become a member of the SMC alumni group;

  • join the SMC facebook group where you can network with like-minded marketers; and

  • earn your digital badge and certification of completion from SMC.

 

Complete at your pace

The Social Media Strategy course can be completed at your own pace. With six months access, you can study it when it’s convenient for you. Study intensively and complete it in a matter of days, or put in a few hours a week and complete it over a longer period – the choice is yours.

Who's this for?

The Social Media Strategy course has been designed for people who want a better, clearer understanding of how to effectively use social media in their marketing campaigns.

It'll give you a clear understanding of different social media platforms and the way they work and who their main audience segments are, which will in turn help you to finely tune your next campaign to get the results you want.

 

This course has been designed for:

  • small-medium business owners looking to increase engagement with their target market;
  • marketing professionals looking to increase their knowledge and skill level;
  • influencers who want to create a more structured approach to their strategy to grow their audience and increase revenue opportunities; and
  • freelancers wanting a better understanding of the drivers behind successful social media campaigns.

 

This course also addresses common challenges, including:

  • identifying your audience – Which audience segments am I trying to reach?
  • choosing the right channel – Which platforms should I be using?
  • selecting the right kind of content – What are the different types of content categories?
  • identifying collaboration opportunities – How do I approach the right influencer to help promote my product/services/brand?
  • understanding data metrics – How do I collect and track user interaction and how can I use this data to improve my strategy?

Course Content

Get to grips with the basics of social media strategy and build a foundational knowledge of the marketing process. Identify your objectives and use these to help bring your campaign into focus.

Learning Content

  • Setting the stage
  • Understanding the Social Media Marketing (SMM) process
  • Strategy in context
  • Customer buyer stages
  • The influence of strategy
  • Benefits of social media marketing
  • Strategic ideas
  • The 8-step strategy process

Learning Activities

  • Discussion of benefits of social media
  • Vision, mission and values discussion

Knowledge Quiz

Topic Takeaways and Tools

  • Describe the SMM process
  • Identify the vision, mission and values of your organisation
  • Describe the buyer stages
  • Develop strategic ideas
  • Describe the 8-step strategy process

In this topic, you’ll learn the necessary steps you need to take to complete a social media audit and evaluate and optimise your social media strategy. Completing a successful audit will help you to identify targets and opportunities, and whether or not your strategy is in-line with your business’ goals.

Learning Content

  • Social media audit
  • Search engine rankings
  • Brand identity
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

Learning Activities

  • SWOT analysis on social media audit skills
  • Templates for social media audit:
    • Review online presence
    • Assess profile consistency
    • Analyse performance
    • Examine competitors
    • Review SEO results
    • Determine brand identify
    • SWOT analysis

Knowledge Quiz

Topics Takeaways and Tools

  • Recognise the value of a social media audit
  • Use a SWOT analysis to determine your strengths and weakness
  • Recognise the components of a social media audit
  • Complete a social media audit template
  • Calculate audience engagement level
  • Identify targets and track their success

Do your social media marketing goals match those of your overall business goals? In this topic, you’ll learn about the importance of defining your objectives to ensure that you're working towards the right target.

Learning Content

  • Top-down strategy – aligning with business/marketing objectives
  • Mapping to buyer stages
  • Objective categories
  • Qualitative and/or quantitative
  • SMART (Specific, Measurable, Achievable, Realistic, Timely) objectives and BHAG (Big, Hairy, Audacious Goals)
  • KPIs

Learning Activities

  • Case study
  • Writing social media objectives

Knowledge Quiz

Topic Takeaways and Tools

  • Recognise the importance of aligning your social media marketing goals with your overall business goals
  • Implement a top-down marketing strategy for your business
  • Define qualitative and quantitative marketing and create goals
  • Set SMART and BHAG objectives
  • Create measurable KPIs

This topic will teach you the importance of identifying your target audience, how to create different personas to help you zero in on your audience, and how you can use this information to create an effective strategy. 

Learning Content

  • Buyer segments
  • Audience behaviour
  • Demographics and data
  • Personas

Learning Activities

  • Creation of audience personas
  • Research on relevant social media statistics

Knowledge Quiz

Topic Takeaways and Tools

  • Recognise the importance of identifying who you are talking to and why
  • Identify why we need buyer segments
  • Create audience personas looking at demographics, interests and buying behaviours
  • Identify the importance of accessing data sources and how to do this

How do you choose which platform to use in order to connect with your target audience? First you need to learn the differences between each and the purpose behind them. This will help you create a social media strategy that connects with your target audience on the platform that will give your business the biggest boost.

Learning Content

  • The big 5 (Facebook, Instagram, YouTube, Twitter, LinkedIn)
  • Audience channel usage
  • Channel purpose
  • Content alignment and type
  • Buyer stage
  • Mainstream vs. niche channels
  • Channel performance and benchmarking
  • Costs

Learning Activities

  • Discussion of personal use channels
  • Connecting personas with channels
  • Mapping content to purpose
  • Discussion of current expertise areas
  • Choosing channel/s

Knowledge Quiz

Tools Takeaways and Tools

  • Identify which channels your audience are on
  • Understand the purpose of each channel and whether it serves your business needs
  • Recognise what type of content is suited to each channel
  • Consider the costs involved on each channel

In this module, you’ll learn about the different kinds of content categories, as well as how to repurpose existing content and how best to plan a schedule.

Learning Content

  • Content categories – created, curated, co-created and user-generated
  • Purpose – educate, entertain and inspire
  • Topics and formats
  • Buyer stage
  • Creative and copy
  • Repurposing
  • Scheduling

Learning Activities

  • Discussion on favourite content types
  • Curate content case study
  • Content categorisation
  • Content creation
  • Content strategy template

Knowledge Quiz

Topic Takeaways and Tools

  • Recognise the 5 steps involved in content creation
  • Implement these steps in your social media strategy
  • Link content creation to the buying stages
  • Recognise the factors involved in creating engaging content
  • Repurpose, resize and reframe content across various platforms
  • Identify the importance of a social schedule and how to approach it

What value can an influencer add to your social media strategy? Learn how to identify collaboration opportunities, how to engage with influencers and how to interact effectively with your target audience. 

Learning Content

  • Collaboration opportunities
  • Influencers
  • Community management
  • Social listening

Learning Activities

  • Identifying collaboration opportunities
  • Selecting appropriate influencers
  • Managing community responses
  • Identifying future influencers
  • Audience feedback template

Knowledge Quiz

Topic Takeaways and Tools

  • Identify different opportunities for collaboration
  • Recognise the importance of influencers and how they can be leveraged
  • Take on the role of a community manager
  • Recognise the importance of social listening

As well as posting your own content, there is paid advertising to consider. In this module, you’ll learn about the value of paid advertising, how to budget accordingly and how to effectively use social media management tools that’ll help you get the most out of your account.  

Learning Content

  • Paid advertising
  • Creating a social media budget
  • Identifying required resources
  • Implementation plan
  • Legal and ethical requirements
  • Social media management tools

Learning Activities

  • Understanding audience targeting
  • Budgeting template
  • Discussion on resourcing experience
  • Implementation plan template
  • Risk mitigation exercise
  • Discussion on management tools

Knowledge Quiz

Topic Takeaways and Tools

  • Develop a comprehensive implementation strategy
  • Create a social media budget
  • Identify the required resources for your strategy
  • Recognise the legal and ethical requirements for social media
  • List relevant social media management tools

Learn how to monitor data and then use the results to adjust and improve your strategy as needed. This module will teach you the skills you need to understand ROI (Return On Investment) and how to calculate and measure data as part of your campaign. 

Learning Content

  • Metrics and buyer stage
  • Tracking expenses
  • Measuring effectiveness
  • Analysis/Insights/ROI
  • Performance reports

Learning Activities

  • Identifying relevant metrics
  • Explaining budget variations
  • Calculating ROI
  • Report writing

Knowledge Quiz

Topic Takeaways and Tools

  • Measure the success of your campaigns
  • Identify areas that can be improved
  • Track insights and use them for future campaigns

How it works

After you've enrolled and paid the fee, you’ll receive an email containing login information and instructions on how to access SMC’s online learning campus.

Once you have logged in, you’ll be able to start studying straight away!

This course is conducted 100% online, which means it is self-paced. You can study whenever you want, wherever you want, so long as you have access to the internet.

 

 

This course consists of:

1. VIDEOS from industry experts, talking about their experience, recommended approaches and insights.

 

 

2. LEARNING ACTIVITIES to put into practice what you have just learned. There are checklists and templates to complete as well as ‘Let’s Talk!’ (discussions about the ideas you’ve been learning about) and ‘Let’s do it!’ (practical application of what you’ve learnt).

 

 

3. QUIZZES to review the key ideas and concepts that you’ve learnt.

 

 

4. A WORKBOOK in which you can copy and paste important content that you think you might want after the course. You can also record your thoughts, questions and ideas that come up as you learn, and you can write down action points at the end of each module that will build together to make an action plan to keep things moving after the course.

 

 

5. SUPPORT from the SMC course mentors as well as by accessing the private SMC Facebook group to ask questions and contribute your expertise. To get in touch with your mentor, you can easily book into one of the regular group chats.

 

 

6. EXTRA RESOURCES to deep-dive into a topic, such as links to articles, videos, research and reports.

FAQs

Here's some answers to the most commonly asked questions around this course.

Open Colleges has partnered with Social Media College (SMC), who have developed this course in consultation with industry experts. SMC will be delivering the course, which means you will access the course through their online campus learning platform.

SMC are the market leaders in social media education. SMC have been providing high quality social media education since 2014, and more than 4,000 students have enrolled in their courses.

Open Colleges is the authorised reseller of this course on behalf of SMC. We are authorised to market and advertise this course, and facilitate your enrolment including taking payment of the course fees on behalf of SMC.

SMC will be responsible for delivering the course to you on their online platform, for any matters arising out of your enrolment (including support, assessments etc.) and for issuing any certificates of completion. You should refer to SMC with any questions or issues about your studies.

At the end of each module, there will be a quiz that is designed to reinforce the key concepts and learning takeaways from that topic.

Unfortunately, we do not facilitate the purchase of this short course over the phone. All enrolments for this course are conducted online.

Open Colleges collects payment on behalf of SMC. Upon payment we will issue you with a confirmation of payment. Within 1 business day SMC will issue you with a tax invoice for the course, which will specify that you have already paid the course fees.

This course is ideally accessed with a fast-broadband connection to enjoy a smooth learning experience. Assets can also be viewed over your mobile 4G connection with SMC’s iPhone or Android mobile application. 

 

You’ll need the following minimum computer and audio-visual requirements.

Hardware and Software Requirements

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • Adobe Reader XI or equivalent
  • Printer and associated software
  • Digital imaging software
  • File compression software

 

For Windows users: 

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

 

For Mac OS users: 

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

 

Audio-Visual Requirements

  • You’ll need access to software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. to view online videos and images. The software mentioned is available as a free download from the internet.

The course is not accredited under the Australian Qualification Framework (AQF) however, you’ll receive a certificate of completion from SMC.  You’ll also receive an SMC digital badge that you can display in the certification section of your LinkedIn profile, if you choose.

If you’re interested in studying marketing course accredited under the AQF, you can check out our nationally recognised online courses here.

Once you’ve purchased your course, within 1 business day, you’ll receive an email containing login information and simple instructions on how to get started and access your content within the SMC online campus. If you have not received an email, please check your spam or junk folders within your email program to make sure it has not accidentally been filtered by your email program.

As this course is delivered by SMC, you can easily book into one of their weekly group sessions with your course mentor. You can also access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

The SMC online learning platform also includes discussion forums where you can engage with other students.

You will need to complete this course in the order it is presented in. This gives you an introduction and overview to the course, with each topic acting like a building block to prepare you for the next.

Subject to your rights under the Consumer Law, after the cooling off period the course is non-refundable if you choose to cancel or withdraw from the course.

We encourage you to carefully consider whether this course is suited to your needs prior to enrolling or the end of the cooling off period and ensure that you have read the Terms and Conditions that apply.

If you’re not completely satisfied with the course, SMC does offer students a money back guarantee in the first 60 days. More information can be found here [link to FAQ on MBG].

If you’re not completely satisfied with the course, Social Media College (SMC) offers students a money back guarantee in the first 60 days.  As this is not offered by Open Colleges, please refer to SMC’s terms and conditions for eligibility criteria and more information. Any enquiries about the money back guarantee should be made to SMC directly.

As this is a self-paced online course, you have the flexibility to choose how and when you want to study.

The total estimated length of this course is 20 hours, which means you can study for a few hours a week, or you can study intensively over a number of days and have it completed sooner.

However, the maximum time limit is 6 months, so you will need to have it completed in that time.

The expiry date is 6 months after the day of enrolment.

Yes, there is a 3 day cooling off period from the date of enrolment. This means you can withdraw from the course within this cooling off period and receive a refund of the course fees paid. 

You will not be eligible for a refund within the cooling off period if you have downloaded, viewed or accessed more than 10% of the content, or accessed and completed any assessment within the short course.

Yes.  You can cancel your enrolment in the course at any time.

Subject to your rights under the Consumer Law, after the initial cooling off period of 3 days, the course is non-refundable if you choose to cancel your enrolment.

We encourage you to carefully consider whether this course is suited to your needs prior to enrolling and then during the cooling off period and ensure that you have read the Terms and Conditions that apply.

Throughout each module there will be learning activities that are designed to put what you’ve learnt into practice.

In ‘Let’s talk!’ learning activities, you will discuss ideas and concepts with your fellow students in a live discussion forum. 

In ‘Let’s do it!’ learning activities, you will complete a range of activities and templates to immediately apply what you’ve learnt.

These learning activities are ‘social learning’, meaning they are not graded, but they are a valuable part of the learning experience that allows you to interact with your fellow students. These activities are a great way to build on your knowledge, share your learnings and learn from other students.

Nothing further is required except access to a printer to print your templates and checklists if desired.

You’ll need to ensure you also have the required hardware, software and internet connection.

It is your responsibility to ensure you complete the course by the course completion date.

You may be eligible for a short extension on application to SMC and you should contact them for more information.

You must be at least 18 years of age and reside in Australia to be eligible to purchase a short course.

Open Colleges have been authorised to sell this course on behalf of SMC. Your enrolment in the course is subject to Open Colleges’ Terms and Conditions. The OC Terms also incorporate the SMC Terms and Conditions.

Our Privacy Policy will also apply and this details how we will collect, use and handle your personal information. In enrolling in the course you agree to and accept the terms of our Privacy Policy, including that we will provide your information to SMC for the purposes of your enrolment in the course. SMC’s Privacy Policy will also apply to how they collect, use and handle your information.

It is important that you read all of these documents carefully before you enrol as these are legal terms that will apply to you. By enrolling in the course you agree to and accept the OC Terms and the SMC Terms will apply.

Enquiries

Got a question on the Social Media Strategy course? We aim to answer your questions same business day.

$795

ONE EASY PAYMENT

6 MONTHS UNLIMITED ACCESS

Course at a Glance

LEARNING, TOOLS & RESOURCES

Templates, group discussions, practical exercises and interviews with industry experts

PRACTICE

SWOT analysis, create audience personas, research statistics and data, community interaction and budgeting

COMPLETION ESTIMATE

Approximately 20 hours

WHO IS THIS COURSE FOR

This course is for:

  • business owners;

  • marketing professionals;

  • influencers; or

  • freelancers.

ACCESS

6 months

REQUIREMENTS

No prior knowledge

$795

ONE EASY PAYMENT

6 MONTHS UNLIMITED ACCESS