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LinkedIn Marketing

Make the world’s largest professional networking site work for you

In partnership with

Overview

The LinkedIn Marketing short course has been created by Social Media College (SMC) in consultation with social media experts to help you develop the necessary skills to become a LinkedIn marketing expert.

LinkedIn is the largest professional networking platform in the world and it is especially effective for B2B marketing.

This course aims to provide you with the skills and knowledge you need to master LinkedIn marketing and advertising, so that you can grow your network, create content strategies that will get results, build a trustworthy online presence and convert queries into sales.

 

What you'll learn

In this course you'll learn how to:

  • develop a structured and engaging content strategy that will get results;

  • create dynamic, relevant content that will get you noticed;

  • understand and utilise LinkedIn analytics

  • access tools and templates to maximise efficiency;

  • optimise your LinkedIn profile to help you appear in search results;

  • build your brand’s online reputation as a trusted authority;

  • identify the differences between a company page and a showcase page; and

  • effectively manage community engagement.

 

Benefits to you

When completing this course, you’ll:

  • develop the essential skills to become a LinkedIn marketing expert;

  • understand how to create a LinkedIn profile that will attract views;

  • become a member of the SMC alumni group;

  • join the SMC facebook group where you can network with like-minded marketers; and

  • earn your digital badge and certification of completion from SMC.

 

Complete at your pace

The LinkedIn Marketing course can be completed at your own pace. With six months access, you can study when it’s convenient for you. Study intensively and complete it in a matter of days, or put in a few hours a week and complete it over a longer period – the choice is yours.

Course at a Glance

LEARNING, TOOLS & RESOURCES

Templates, group discussions, practical exercises and interviews with industry experts

PRACTICE

Refining feed quality, researching content, optimising your profile and paid ad campaign creation

COMPLETION ESTIMATE

Approximately 20 hours

WHO THIS COURSE IS FOR

This course has been designed for:

  • business owners;

  • marketing professionals;

  • sales professionals; or

  • job seekers and school leavers.

ACCESS

6 months

REQUIREMENTS

No prior knowledge

The LinkedIn Marketing short course has been designed for those looking to get the most out of LinkedIn – whether you’re a job seeker looking to make an impression or a business owner who wants to generate new leads.

This course aims to provide you with the skills and knowledge you need to optimise your LinkedIn account. With a straightforward approach to learning in a clear-cut format, the LinkedIn Marketing short course will teach you how to get the results you want for your personal or business page.

 

This course has been designed for:

  • small-medium business owners looking to generate new leads and revenue streams;

  • marketers seeking to create a professional online presence and identify new B2B opportunities;

  • sales professionals who are looking to build a network of prospects; and

  • job seekers and school leavers who want to create a profile that will help them stand out from the crowd.

 

This course also addresses common challenges, including:

  • understanding the LinkedIn algorithm – How do I make sure my content is being seen?

  • optimising your LinkedIn profile and search strategies – How do I create an effective profile that’s guaranteed to get noticed?

  • understanding LinkedIn analytics – How can you analyse data to improve results?

  • growing your network – How do I connect with potential prospects?

  • setting up a LinkedIn campaign - What steps do I need to consider before creating a new campaign?

This module will provide you with a background on LinkedIn so you have a better understanding of the platform, how it works and what kind of marketing opportunities it offers.

Learning Content

  • LinkedIn background
  • LinkedIn benefits
  • The value of LinkedIn

Learning Activities

  • Discussion on LinkedIn use
  • Development of ‘elevator pitch’

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the audience size of LinkedIn
  • Define the key features of LinkedIn as a professional network
  • Identify which types of people and businesses can benefit from marketing on LinkedIn

In this module, you’ll take a closer look at the LinkedIn and compare how it differs to other social media platforms.

Learning Content

  • Anatomy of the platform
  • The search function
  • The LinkedIn algorithm

Learning Activities

  • Refining feed quality using unfollow
  • Using hashtags

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the 5 different types of content presented on LinkedIn
  • Define the key features of LinkedIn search functionality
  • Determine how the LinkedIn algorithm works

What are people on LinkedIn looking for? Discover how to create great content that will allow you to engage with your target audience, and how to plan an effective content strategy. 

Learning Content

  • Content strategy
  • Effective content creation
  • Content formats
  • Techniques for great content

Learning Activities

  • Discussion on approaching buyers through direct messaging
  • Research on great content
  • Discussion on use of video content

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the five buying stages in the customer purchase funnel
  • Define the three different content types
  • Select the best practices for LinkedIn article creation
  • Determine the 5-step content process

In this module, you’ll learn how to optimise your LinkedIn profile to ensure that you appear in search results, and that you have all the relevant information potential partners, customers or employers are looking for.

Learning Content

  • Anatomy of a personal profile
  • How to appear in search results
  • LinkedIn premium plans

Learning Activities

  • Optimising a profile
    • Photo
    • Headline
    • Background
    • Keywords
    • Summary
    • Work experience
    • Recommendations

Knowledge Quiz

Topics Takeaways and Tools

  • Identify the key features of a LinkedIn personal profile
  • Determine effective strategies for discoverability
  • Select four relevant ways to build authority in your LinkedIn profile
  • Identify LinkedIn premium services available and the benefits they offer

Now that you’ve optimised your profile for discoverability, it’s time to take things one step further. In this topic, you’ll learn how to turn your LinkedIn profile into an awesome marketing asset that you can add to your marketing toolkit.

Learning Content

  • Grow your network
  • Engage with your network
  • Publish content

Learning Activities

  • Creating a LinkedIn badge
  • Identifying niche category
  • Engaging with live content

Knowledge Quiz

Topic Takeaways and Tools

  • Identify 6 ways to grow your network
  • Determine how to leverage group membership into connections and authority
  • Match LinkedIn content types to the Awareness, Consider and Decide buying stages

Work towards developing a content strategy for your business that can build reach, awareness and sales. Grow your network and learn how to effectively connect with your community.

Learning Content

  • Setting up company pages
  • Grow your network
  • Set strategic KPIs
  • Create employee advocacy
  • Set up groups

Learning activities

  • Optimising LinkedIn company pages
    • Profile picture
    • Banner
    • About us
    • Build a career
    • Showcase pages
  • Case study
  • Discussion on employee advocacy
  • Set up a social media policy
  • Discussion on LinkedIn groups

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the differences between a company page and a showcase page
  • Determine effective strategies for marketing from the company page and growing your network
  • Select strategic KPIs for your company page
  • Identify effective steps to leverage employee advocacy
  • Define the steps required to set up and benefit from LinkedIn Groups

Learn about the value of a paid advertising campaign and how you can make the most of your campaign to generate new business opportunities.

Learning Content

  • Advertising on LinkedIn
  • Setting up a LinkedIn campaign
  • Optimising your campaign

Learning activities

  • Paid ad review
  • Paid campaign creation

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the four paid advertising options available on LinkedIn
  • Determine the seven steps to creating LinkedIn campaigns
  • Define split testing

In this module, you’ll learn how to create a network of professionals who can promote your brand, products or services you offer to further your reputation as a trustworthy and reliable source.

Learning Content

  • Purpose of community management
  • Managing company pages
  • Managing personal interactions

Learning Activities

  • Engaging with live LinkedIn posts
  • Exploring LinkedIn mobile admin

Knowledge Quiz

Topic Takeaways and Tools

  • Identify problems that arise and opportunities that are missed without effective community management
  • Select appropriate strategies for managing company pages
  • Select appropriate strategies for managing personal interactions

With LinkedIn analytics, you can measure results and data and use this information to adjust and improve future strategies. In this topic, you’ll learn the ins and outs of LinkedIn analytics and how this data can help you get the most out of the platform.

Learning Content

  • Analytics in LinkedIn
  • Member profile analytics
  • Company page analytics
  • Measure against strategy

Learning Activities

  • Action plan review
  • Action plan prioritisation
  • Action plan implementation mapping

Knowledge Quiz

Topic Takeaways and Tools

  • Select the types of analytics available for both member profiles and company pages
  • Identify features of the advanced analytics available on articles and posts on a member profile
  • Determine how one might use advanced analytics provided for company pages
  • Determine how results should be measured against KPIs

After you've enrolled and paid the fee, you’ll receive an email containing login information and instructions on how to access SMC’s online learning campus.

Once you have logged in, you’ll be able to start studying straight away!

This course is conducted 100% online, which means it is self-paced. You can study whenever you want, wherever you want, so long as you have access to the internet.

 

This course consists of:
 

 

 

This course consists of:

1. VIDEOS from industry experts, talking about their experience, recommended approaches and insights.

 

 

2. LEARNING ACTIVITIES to put into practice what you have just learned. There are checklists and templates to complete as well as ‘Let’s Talk!’ (discussions about the ideas you’ve been learning about) and ‘Let’s do it!’ (practical application of what you’ve learnt).

 

 

3. QUIZZES to review the key ideas and concepts that you’ve learnt.

 

 

4. A WORKBOOK in which you can copy and paste important content that you think you might want after the course. You can also record your thoughts, questions and ideas that come up as you learn, and you can write down action points at the end of each module that will build together to make an action plan to keep things moving after the course.

 

 

5. SUPPORT from the SMC course mentors as well as by accessing the private SMC Facebook group to ask questions and contribute your expertise. To get in touch with your mentor, you can easily book into one of the regular group chats.

 

 

6. EXTRA RESOURCES to deep-dive into a topic, such as links to articles, videos, research and reports.

Here's some answers to the most commonly asked questions around this course.

  • Who is this course delivered by?

    Open Colleges has partnered with Social Media College (SMC), who have developed this course in consultation with industry experts. SMC will be delivering the course, which means you will access the course through their online campus learning platform.

    SMC are the market leaders in social media education. SMC have been providing high quality social media education since 2014, and more than 4,000 students have enrolled in their courses.

    Open Colleges is the authorised reseller of this course on behalf of SMC. We are authorised to market and advertise this course, and facilitate your enrolment including taking payment of the course fees on behalf of SMC.

    SMC will be responsible for delivering the course to you on their online platform, for any matters arising out of your enrolment (including support, assessments etc.) and for issuing any certificates of completion. You should refer to SMC with any questions or issues about your studies.

  • Are there any tests or exams?

    At the end of each module, there will be a quiz that is designed to reinforce the key concepts and learning takeaways from that topic.

  • Can I call Open Colleges to purchase a short course over the phone?

    Unfortunately, we do not facilitate the purchase of this short course over the phone. All enrolments for this course are conducted online.

  • Who do I pay for the course?

    Open Colleges collects payment on behalf of SMC. Upon payment we will issue you with a confirmation of payment. Within 1 business day SMC will issue you with a tax invoice for the course, which will specify that you have already paid the course fees.

  • What are the minimum desktop and mobile requirements to view and access this course?

    This course is ideally accessed with a fast-broadband connection to enjoy a smooth learning experience. Assets can also be viewed over your mobile 4G connection with SMC’s iPhone or Android mobile application. 

     

    You’ll need the following minimum computer and audio-visual requirements.

    Hardware and Software Requirements

    • Microsoft Office 2010 or equivalent
    • Broadband internet connection
    • 2GB of RAM
    • Adobe Reader XI or equivalent
    • Printer and associated software
    • Digital imaging software
    • File compression software

     

    For Windows users: 

    • Microsoft Windows 7 or higher (Windows 8 recommended)
    • 1 Ghz or faster processer (2GHz recommended)
    • Adobe Flash Player 10 or higher

     

    For Mac OS users: 

    • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
    • 1 Ghz or faster processer (2GHz recommended)
    • Adobe Flash Player 10 or higher

     

    Audio-Visual Requirements

    • You’ll need access to software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. to view online videos and images. The software mentioned is available as a free download from the internet.
  • Will I receive a certificate or statement of attainment when I complete this course?

    The course is not accredited under the Australian Qualification Framework (AQF) however, you’ll receive a certificate of completion from SMC.  You’ll also receive an SMC digital badge that you can display in the certification section of your LinkedIn profile, if you choose.

    If you’re interested in studying marketing course accredited under the AQF, you can check out our nationally recognised online courses here.

  • How do I access the course I purchased?

    Once you’ve purchased your course, within 1 business day, you’ll receive an email containing login information and simple instructions on how to get started and access your content within the SMC online campus. If you have not received an email, please check your spam or junk folders within your email program to make sure it has not accidentally been filtered by your email program.

  • What kind of support will I get during my course?

    As this course is delivered by SMC, you can easily book into one of their weekly group sessions with your course mentor. You can also access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

    The SMC online learning platform also includes discussion forums where you can engage with other students.

  • Do I need to complete the course in a specific order?

    You will need to complete this course in the order it is presented in. This gives you an introduction and overview to the course, with each topic acting like a building block to prepare you for the next.

  • Is my short course refundable?

    Subject to your rights under the Consumer Law, after the cooling off period the course is non-refundable if you choose to cancel or withdraw from the course.

    We encourage you to carefully consider whether this course is suited to your needs prior to enrolling or the end of the cooling off period and ensure that you have read the Terms and Conditions that apply.

    If you’re not completely satisfied with the course, SMC does offer students a money back guarantee in the first 60 days. More information can be found here [link to FAQ on MBG].

  • What is the 60-day Money Back Guarantee?

    If you’re not completely satisfied with the course, Social Media College (SMC) offers students a money back guarantee in the first 60 days.  As this is not offered by Open Colleges, please refer to SMC’s terms and conditions for eligibility criteria and more information. Any enquiries about the money back guarantee should be made to SMC directly.

  • How long does the course take to complete?

    As this is a self-paced online course, you have the flexibility to choose how and when you want to study.

    The total estimated length of this course is 20 hours, which means you can study for a few hours a week, or you can study intensively over a number of days and have it completed sooner.

    However, the maximum time limit is 6 months, so you will need to have it completed in that time.

  • When is the course expiry date?

    The expiry date is 6 months after the day of enrolment.

  • Is there a cooling off period?

    Yes, there is a 3 day cooling off period from the date of enrolment. This means you can withdraw from the course within this cooling off period and receive a refund of the course fees paid. 

    You will not be eligible for a refund within the cooling off period if you have downloaded, viewed or accessed more than 10% of the content, or accessed and completed any assessment within the short course.

  • Can I cancel this course?

    Yes.  You can cancel your enrolment in the course at any time.

    Subject to your rights under the Consumer Law, after the initial cooling off period of 3 days, the course is non-refundable if you choose to cancel your enrolment.

    We encourage you to carefully consider whether this course is suited to your needs prior to enrolling and then during the cooling off period and ensure that you have read the Terms and Conditions that apply.

  • What are the learning activities?

    Throughout each module there will be learning activities that are designed to put what you’ve learnt into practice.

    In ‘Let’s talk!’ learning activities, you will discuss ideas and concepts with your fellow students in a live discussion forum. 

    In ‘Let’s do it!’ learning activities, you will complete a range of activities and templates to immediately apply what you’ve learnt.

    These learning activities are ‘social learning’, meaning they are not graded, but they are a valuable part of the learning experience that allows you to interact with your fellow students. These activities are a great way to build on your knowledge, share your learnings and learn from other students.

  • Are there any additional items, on top of course fees, that I will need to purchase if I undertake this course?

    Nothing further is required except access to a printer to print your templates and checklists if desired.

    You’ll need to ensure you also have the required hardware, software and internet connection.

  • Can I extend this course?

    It is your responsibility to ensure you complete the course by the course completion date.

    You may be eligible for a short extension on application to SMC and you should contact them for more information.

  • How old do I need to be to enrol in this course?

    You must be at least 18 years of age and reside in Australia to be eligible to purchase a short course.
  • What are the terms and conditions of this course?

    Open Colleges have been authorised to sell this course on behalf of SMC. Your enrolment in the course is subject to Open Colleges’ Terms and Conditions. The OC Terms also incorporate the SMC Terms and Conditions.

    Our Privacy Policy will also apply and this details how we will collect, use and handle your personal information. In enrolling in the course you agree to and accept the terms of our Privacy Policy, including that we will provide your information to SMC for the purposes of your enrolment in the course. SMC’s Privacy Policy will also apply to how they collect, use and handle your information.

    It is important that you read all of these documents carefully before you enrol as these are legal terms that will apply to you. By enrolling in the course you agree to and accept the OC Terms and the SMC Terms will apply.

Got a question on the LinkedIn Marketing course? We aim to answer your questions same business day.

Overview

The LinkedIn Marketing short course has been created by Social Media College (SMC) in consultation with social media experts to help you develop the necessary skills to become a LinkedIn marketing expert.

LinkedIn is the largest professional networking platform in the world and it is especially effective for B2B marketing.

This course aims to provide you with the skills and knowledge you need to master LinkedIn marketing and advertising, so that you can grow your network, create content strategies that will get results, build a trustworthy online presence and convert queries into sales.

 

What you'll learn

In this course you'll learn how to:

  • develop a structured and engaging content strategy that will get results;

  • create dynamic, relevant content that will get you noticed;

  • understand and utilise LinkedIn analytics

  • access tools and templates to maximise efficiency;

  • optimise your LinkedIn profile to help you appear in search results;

  • build your brand’s online reputation as a trusted authority;

  • identify the differences between a company page and a showcase page; and

  • effectively manage community engagement.

 

Benefits to you

When completing this course, you’ll:

  • develop the essential skills to become a LinkedIn marketing expert;

  • understand how to create a LinkedIn profile that will attract views;

  • become a member of the SMC alumni group;

  • join the SMC facebook group where you can network with like-minded marketers; and

  • earn your digital badge and certification of completion from SMC.

 

Complete at your pace

The LinkedIn Marketing course can be completed at your own pace. With six months access, you can study when it’s convenient for you. Study intensively and complete it in a matter of days, or put in a few hours a week and complete it over a longer period – the choice is yours.

Who's this for?

The LinkedIn Marketing short course has been designed for those looking to get the most out of LinkedIn – whether you’re a job seeker looking to make an impression or a business owner who wants to generate new leads.

This course aims to provide you with the skills and knowledge you need to optimise your LinkedIn account. With a straightforward approach to learning in a clear-cut format, the LinkedIn Marketing short course will teach you how to get the results you want for your personal or business page.

 

This course has been designed for:

  • small-medium business owners looking to generate new leads and revenue streams;

  • marketers seeking to create a professional online presence and identify new B2B opportunities;

  • sales professionals who are looking to build a network of prospects; and

  • job seekers and school leavers who want to create a profile that will help them stand out from the crowd.

 

This course also addresses common challenges, including:

  • understanding the LinkedIn algorithm – How do I make sure my content is being seen?

  • optimising your LinkedIn profile and search strategies – How do I create an effective profile that’s guaranteed to get noticed?

  • understanding LinkedIn analytics – How can you analyse data to improve results?

  • growing your network – How do I connect with potential prospects?

  • setting up a LinkedIn campaign - What steps do I need to consider before creating a new campaign?

Course Content

This module will provide you with a background on LinkedIn so you have a better understanding of the platform, how it works and what kind of marketing opportunities it offers.

Learning Content

  • LinkedIn background
  • LinkedIn benefits
  • The value of LinkedIn

Learning Activities

  • Discussion on LinkedIn use
  • Development of ‘elevator pitch’

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the audience size of LinkedIn
  • Define the key features of LinkedIn as a professional network
  • Identify which types of people and businesses can benefit from marketing on LinkedIn

In this module, you’ll take a closer look at the LinkedIn and compare how it differs to other social media platforms.

Learning Content

  • Anatomy of the platform
  • The search function
  • The LinkedIn algorithm

Learning Activities

  • Refining feed quality using unfollow
  • Using hashtags

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the 5 different types of content presented on LinkedIn
  • Define the key features of LinkedIn search functionality
  • Determine how the LinkedIn algorithm works

What are people on LinkedIn looking for? Discover how to create great content that will allow you to engage with your target audience, and how to plan an effective content strategy. 

Learning Content

  • Content strategy
  • Effective content creation
  • Content formats
  • Techniques for great content

Learning Activities

  • Discussion on approaching buyers through direct messaging
  • Research on great content
  • Discussion on use of video content

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the five buying stages in the customer purchase funnel
  • Define the three different content types
  • Select the best practices for LinkedIn article creation
  • Determine the 5-step content process

In this module, you’ll learn how to optimise your LinkedIn profile to ensure that you appear in search results, and that you have all the relevant information potential partners, customers or employers are looking for.

Learning Content

  • Anatomy of a personal profile
  • How to appear in search results
  • LinkedIn premium plans

Learning Activities

  • Optimising a profile
    • Photo
    • Headline
    • Background
    • Keywords
    • Summary
    • Work experience
    • Recommendations

Knowledge Quiz

Topics Takeaways and Tools

  • Identify the key features of a LinkedIn personal profile
  • Determine effective strategies for discoverability
  • Select four relevant ways to build authority in your LinkedIn profile
  • Identify LinkedIn premium services available and the benefits they offer

Now that you’ve optimised your profile for discoverability, it’s time to take things one step further. In this topic, you’ll learn how to turn your LinkedIn profile into an awesome marketing asset that you can add to your marketing toolkit.

Learning Content

  • Grow your network
  • Engage with your network
  • Publish content

Learning Activities

  • Creating a LinkedIn badge
  • Identifying niche category
  • Engaging with live content

Knowledge Quiz

Topic Takeaways and Tools

  • Identify 6 ways to grow your network
  • Determine how to leverage group membership into connections and authority
  • Match LinkedIn content types to the Awareness, Consider and Decide buying stages

Work towards developing a content strategy for your business that can build reach, awareness and sales. Grow your network and learn how to effectively connect with your community.

Learning Content

  • Setting up company pages
  • Grow your network
  • Set strategic KPIs
  • Create employee advocacy
  • Set up groups

Learning activities

  • Optimising LinkedIn company pages
    • Profile picture
    • Banner
    • About us
    • Build a career
    • Showcase pages
  • Case study
  • Discussion on employee advocacy
  • Set up a social media policy
  • Discussion on LinkedIn groups

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the differences between a company page and a showcase page
  • Determine effective strategies for marketing from the company page and growing your network
  • Select strategic KPIs for your company page
  • Identify effective steps to leverage employee advocacy
  • Define the steps required to set up and benefit from LinkedIn Groups

Learn about the value of a paid advertising campaign and how you can make the most of your campaign to generate new business opportunities.

Learning Content

  • Advertising on LinkedIn
  • Setting up a LinkedIn campaign
  • Optimising your campaign

Learning activities

  • Paid ad review
  • Paid campaign creation

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the four paid advertising options available on LinkedIn
  • Determine the seven steps to creating LinkedIn campaigns
  • Define split testing

In this module, you’ll learn how to create a network of professionals who can promote your brand, products or services you offer to further your reputation as a trustworthy and reliable source.

Learning Content

  • Purpose of community management
  • Managing company pages
  • Managing personal interactions

Learning Activities

  • Engaging with live LinkedIn posts
  • Exploring LinkedIn mobile admin

Knowledge Quiz

Topic Takeaways and Tools

  • Identify problems that arise and opportunities that are missed without effective community management
  • Select appropriate strategies for managing company pages
  • Select appropriate strategies for managing personal interactions

With LinkedIn analytics, you can measure results and data and use this information to adjust and improve future strategies. In this topic, you’ll learn the ins and outs of LinkedIn analytics and how this data can help you get the most out of the platform.

Learning Content

  • Analytics in LinkedIn
  • Member profile analytics
  • Company page analytics
  • Measure against strategy

Learning Activities

  • Action plan review
  • Action plan prioritisation
  • Action plan implementation mapping

Knowledge Quiz

Topic Takeaways and Tools

  • Select the types of analytics available for both member profiles and company pages
  • Identify features of the advanced analytics available on articles and posts on a member profile
  • Determine how one might use advanced analytics provided for company pages
  • Determine how results should be measured against KPIs

How it works

After you've enrolled and paid the fee, you’ll receive an email containing login information and instructions on how to access SMC’s online learning campus.

Once you have logged in, you’ll be able to start studying straight away!

This course is conducted 100% online, which means it is self-paced. You can study whenever you want, wherever you want, so long as you have access to the internet.

 

This course consists of:
 

 

 

This course consists of:

1. VIDEOS from industry experts, talking about their experience, recommended approaches and insights.

 

 

2. LEARNING ACTIVITIES to put into practice what you have just learned. There are checklists and templates to complete as well as ‘Let’s Talk!’ (discussions about the ideas you’ve been learning about) and ‘Let’s do it!’ (practical application of what you’ve learnt).

 

 

3. QUIZZES to review the key ideas and concepts that you’ve learnt.

 

 

4. A WORKBOOK in which you can copy and paste important content that you think you might want after the course. You can also record your thoughts, questions and ideas that come up as you learn, and you can write down action points at the end of each module that will build together to make an action plan to keep things moving after the course.

 

 

5. SUPPORT from the SMC course mentors as well as by accessing the private SMC Facebook group to ask questions and contribute your expertise. To get in touch with your mentor, you can easily book into one of the regular group chats.

 

 

6. EXTRA RESOURCES to deep-dive into a topic, such as links to articles, videos, research and reports.

FAQs

Here's some answers to the most commonly asked questions around this course.

Open Colleges has partnered with Social Media College (SMC), who have developed this course in consultation with industry experts. SMC will be delivering the course, which means you will access the course through their online campus learning platform.

SMC are the market leaders in social media education. SMC have been providing high quality social media education since 2014, and more than 4,000 students have enrolled in their courses.

Open Colleges is the authorised reseller of this course on behalf of SMC. We are authorised to market and advertise this course, and facilitate your enrolment including taking payment of the course fees on behalf of SMC.

SMC will be responsible for delivering the course to you on their online platform, for any matters arising out of your enrolment (including support, assessments etc.) and for issuing any certificates of completion. You should refer to SMC with any questions or issues about your studies.

At the end of each module, there will be a quiz that is designed to reinforce the key concepts and learning takeaways from that topic.

Unfortunately, we do not facilitate the purchase of this short course over the phone. All enrolments for this course are conducted online.

Open Colleges collects payment on behalf of SMC. Upon payment we will issue you with a confirmation of payment. Within 1 business day SMC will issue you with a tax invoice for the course, which will specify that you have already paid the course fees.

This course is ideally accessed with a fast-broadband connection to enjoy a smooth learning experience. Assets can also be viewed over your mobile 4G connection with SMC’s iPhone or Android mobile application. 

 

You’ll need the following minimum computer and audio-visual requirements.

Hardware and Software Requirements

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • Adobe Reader XI or equivalent
  • Printer and associated software
  • Digital imaging software
  • File compression software

 

For Windows users: 

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

 

For Mac OS users: 

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

 

Audio-Visual Requirements

  • You’ll need access to software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. to view online videos and images. The software mentioned is available as a free download from the internet.

The course is not accredited under the Australian Qualification Framework (AQF) however, you’ll receive a certificate of completion from SMC.  You’ll also receive an SMC digital badge that you can display in the certification section of your LinkedIn profile, if you choose.

If you’re interested in studying marketing course accredited under the AQF, you can check out our nationally recognised online courses here.

Once you’ve purchased your course, within 1 business day, you’ll receive an email containing login information and simple instructions on how to get started and access your content within the SMC online campus. If you have not received an email, please check your spam or junk folders within your email program to make sure it has not accidentally been filtered by your email program.

As this course is delivered by SMC, you can easily book into one of their weekly group sessions with your course mentor. You can also access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

The SMC online learning platform also includes discussion forums where you can engage with other students.

You will need to complete this course in the order it is presented in. This gives you an introduction and overview to the course, with each topic acting like a building block to prepare you for the next.

Subject to your rights under the Consumer Law, after the cooling off period the course is non-refundable if you choose to cancel or withdraw from the course.

We encourage you to carefully consider whether this course is suited to your needs prior to enrolling or the end of the cooling off period and ensure that you have read the Terms and Conditions that apply.

If you’re not completely satisfied with the course, SMC does offer students a money back guarantee in the first 60 days. More information can be found here [link to FAQ on MBG].

If you’re not completely satisfied with the course, Social Media College (SMC) offers students a money back guarantee in the first 60 days.  As this is not offered by Open Colleges, please refer to SMC’s terms and conditions for eligibility criteria and more information. Any enquiries about the money back guarantee should be made to SMC directly.

As this is a self-paced online course, you have the flexibility to choose how and when you want to study.

The total estimated length of this course is 20 hours, which means you can study for a few hours a week, or you can study intensively over a number of days and have it completed sooner.

However, the maximum time limit is 6 months, so you will need to have it completed in that time.

The expiry date is 6 months after the day of enrolment.

Yes, there is a 3 day cooling off period from the date of enrolment. This means you can withdraw from the course within this cooling off period and receive a refund of the course fees paid. 

You will not be eligible for a refund within the cooling off period if you have downloaded, viewed or accessed more than 10% of the content, or accessed and completed any assessment within the short course.

Yes.  You can cancel your enrolment in the course at any time.

Subject to your rights under the Consumer Law, after the initial cooling off period of 3 days, the course is non-refundable if you choose to cancel your enrolment.

We encourage you to carefully consider whether this course is suited to your needs prior to enrolling and then during the cooling off period and ensure that you have read the Terms and Conditions that apply.

Throughout each module there will be learning activities that are designed to put what you’ve learnt into practice.

In ‘Let’s talk!’ learning activities, you will discuss ideas and concepts with your fellow students in a live discussion forum. 

In ‘Let’s do it!’ learning activities, you will complete a range of activities and templates to immediately apply what you’ve learnt.

These learning activities are ‘social learning’, meaning they are not graded, but they are a valuable part of the learning experience that allows you to interact with your fellow students. These activities are a great way to build on your knowledge, share your learnings and learn from other students.

Nothing further is required except access to a printer to print your templates and checklists if desired.

You’ll need to ensure you also have the required hardware, software and internet connection.

It is your responsibility to ensure you complete the course by the course completion date.

You may be eligible for a short extension on application to SMC and you should contact them for more information.

You must be at least 18 years of age and reside in Australia to be eligible to purchase a short course.

Open Colleges have been authorised to sell this course on behalf of SMC. Your enrolment in the course is subject to Open Colleges’ Terms and Conditions. The OC Terms also incorporate the SMC Terms and Conditions.

Our Privacy Policy will also apply and this details how we will collect, use and handle your personal information. In enrolling in the course you agree to and accept the terms of our Privacy Policy, including that we will provide your information to SMC for the purposes of your enrolment in the course. SMC’s Privacy Policy will also apply to how they collect, use and handle your information.

It is important that you read all of these documents carefully before you enrol as these are legal terms that will apply to you. By enrolling in the course you agree to and accept the OC Terms and the SMC Terms will apply.

Enquiries

Got a question on the LinkedIn Marketing course? We aim to answer your questions same business day.

$795

ONE EASY PAYMENT

6 MONTHS UNLIMITED ACCESS

Course at a Glance

LEARNING, TOOLS & RESOURCES

Templates, group discussions, practical exercises and interviews with industry experts

PRACTICE

Refining feed quality, researching content, optimising your profile and paid ad campaign creation

COMPLETION ESTIMATE

Approximately 20 hours

WHO THIS COURSE IS FOR

This course has been designed for:

  • business owners;

  • marketing professionals;

  • sales professionals; or

  • job seekers and school leavers.

ACCESS

6 months

REQUIREMENTS

No prior knowledge

$795

ONE EASY PAYMENT

6 MONTHS UNLIMITED ACCESS