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Instagram Marketing

Engage and grow your audience

In partnership with

Overview

The Instagram Marketing short course has been created by Social Media College (SMC) in consultation with social media experts to provide you with the skills and knowledge you need to become an Instagram marketing expert

Instagram is one of the world’s largest social media platforms in the world, offering marketers and non-marketers a variety of tools and data to create and distribute dynamic and engaging visual content.

This course will teach you how to create and define a marketing strategy, configure posts for maximum engagement and learn about the Instagram algorithm.

 

What you'll learn

In this course you'll learn how to:

  • create an engaging Instagram profile that helps tell your brand’s story;

  • build an active following online that you can interact with;

  • monetise your Instagram account;

  • convert followers to paying customers; and

  • maximise Instagram engagements with your community.

 

Benefits to you

When completing this course, you’ll:

  • develop the essential skills to become an expert in Instagram marketing and advertising;

  • immediately apply your learnings to grow your audience and monetise your Instagram account;

  • download and keep useful templates and checklists;

  • become a member of the SMC alumni group;

  • join the SMC facebook group where you can network with like-minded marketers; and

  • earn your digital badge and certification of completion from SMC.

 

Complete at your pace

The Instagram Marketing course can be completed at your own pace. With six months access, you can study it when it’s convenient for you. Study intensively and complete it in a matter of days or put in a few hours a week and complete it over a longer period – the choice is yours.

 

Course at a Glance

LEARNING, TOOLS & RESOURCES

Templates, group discussions, practical exercises and interviews with industry experts

PRACTICE

Content creation, using Instagram tools, community management and working with influencers

COMPLETION TIME

Approximately 20 Hours

WHO IS THIS COURSE FOR

This course has been designed for:

  • freelancers;
  • business owners; or
  • marketing professionals.

ACCESS

6 Months

REQUIREMENTS

No prior knowledge

The Instagram Marketing short course has been designed for those who want to better understand the finer points of Instagram and how it can be utilised as a marketing tool. Whether you’re a marketing professional looking to upskill or an aspiring influencer looking to maximise your audience, this course will teach you how to get the best results from your Instagram marketing campaigns.

 

This course has been designed for:

  • small-medium business owners looking to achieve better results from their social media campaigns;
  • marketing professionals and freelancers wanting to increase their skillset; and
  • influencers who want to increase their audience growth.

 

This course also addresses common challenges, including:

  • understanding the Instagram algorithm – How do I make sure my posts are being seen by my followers?
  • posting content that will get engagement – What kind of content does my audience value and when’s the best time to post?
  • creating an effective content strategy – What are the different types of content and what does my content strategy need to be successful?
  • using third party Instagram marketing tools – What kind of tools are available? Do I need them? And, how will they help?

This module will provide you with a background on Instagram so you have a better understanding of the platform and how it works. Learn about the Instagram landscape and how you can turn your Instagram account into a strategic marketing tool.

Learning Content

  • Background to Instagram
  • Instagram marketing benefits
  • Instagram marketing success

Learning Activities

  • Discussion on Instagram influencers
  • Research on effective Instagram marketing

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the differences between facebook and Instagram
  • Determine the key benefits of marketing and advertising on Instagram
  • Identify the 9 points in the master marketing on Instagram plan

What exactly is the Instagram algorithm and what is its function? Learn how the Instagram algorithm works, how content is prioritised for your audience and get a better understanding of how to make sure your content is being seen.

Learning Content

  • Introduction to the Instagram algorithm
  • Top factors which influence ranking
  • Additional factors which influence ranking
  • Other Instagram algorithms 

Learning Activities

  • Discussion on the Instagram algorithm
  • Review of Instagram success stories
  • Algorithm cheat sheet

Knowledge Quiz

Topic Takeaways and Tools

  • Determine how a post is processed by the Instagram algorithm
  • Select the three main factors that influence ranking
  • Identify the six further factors that influence ranking
  • Select the differences between the timeline algorithm and Stories algorithm

It’s important to understand just what your brand’s story is and what kind of style you want to cultivate. In this topic, you’ll work towards identifying your style and what goes into creating high value, high engagement content. You’ll also learn how to gain insights into the best times to post to get the results you want.

Learning Content

  • Instagram content
  • Using stunning, professional imagery
  • Maintain a consistent theme and posting schedule
  • Design your grid like a magazine
  • Post content your audience values
  • Spark an emotional reaction
  • Use different content formats

Learning Activities

  • Live Instagram post reviews
  • Images
  • Theme
  • Grid
  • Emotions
  • Formats

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the six key elements in creating Instagram content
  • Define ‘great visual content’ in terms of its characteristics and qualities
  • Identify the benefits of a consistent theme
  • Determine the techniques employed to make an Instagram profile similar to a magazine

This module focuses on content and strategy. Understand how different types of content work on the platform and learn about content strategy. Develop the skills to plan your own Instagram content strategy.  

Learning Content

  • Strategy introduction
  • Created content
  • Curated content
  • Co-created content
  • Your Instagram strategy

Learning Activities

  • Creating great content
  • Content type (created, curated, co-created, user-generated) review
  • Strategy template
  • Grid planning template

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the three sources of content
  • Determine various sources of created content
  • Define the process of ‘regramming’ effectively
  • Identify examples of co-created content
  • Identify the functions and benefits of a newsfeed strategy template

How do you ensure you’re getting the most out of your account? Learn how to optimise your content production and about the different types of third-party scheduling tools available. This will give you the ability to ensure your content is being seen by your target audience.

Learning Content

  • Introduction
  • Content creation
  • Source and manage resources
  • Post scheduling

Learning Activities

  • Expertise review
  • Content brief checklist

Knowledge Quiz

Topic Takeaways and Tools

  • Define the types of third-party tools Instagram marketers use
  • Determine content volume needed for batch producing (with business example)
  • Select the best freelancer characteristics
  • Identify tools that can be used to schedule posts

Your profile will help tell your brand’s story. In this module, you’ll learn what goes into creating a professional Instagram profile and how it’ll help build trust and reliability with your audience.

Learning Content

  • Setting up personal and business accounts
  • Instagram profile elements

Learning Activities

  • Business account optimisation
  • Profile element optimisation
  • Discussion on business accounts
  • Profile set-up checklist

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the differences between personal accounts and company accounts
  • Name the 13 profile elements

What kind of content is your audience looking for? In this module, develop the skills to create engaging content for your followers and learn about everything from captions to trending hashtags to how to engage effectively with your community.

Learning Content

  • Engagement drives profile visits
  • Photo tags and mentions
  • Post captions
  • Post notifications
  • Stories features
  • Community management

Learning Activities

  • Exploring hashtags
  • Discussion on photo tags and mentions
  • Discussion on caption length
  • Followers review

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the two main ways to attract profile visitors
  • Identify the steps you can take to get your post on ‘top posts’
  • Determine the two optimal ways to use photo tags
  • Identify four tactics you can use with captions to drive visitors and engagement
  • Determine the importance of push notifications
  • Determine ways to drive engagement with Stories
  • Determine the correct course of action for followers who don’t engage with your content

Beyond posting your own content, there are also Instagram paid advertisements and influencer marketing to consider. Learn how to best connect and engage with your target market and understand how to manage paid advertising and influencer marketing.

Learning Content

  • Reciprocal engagement
  • Share for share
  • Account promotions
  • Influencer marketing
  • Paid advertisements
  • Other account promotions

Learning Activities

  • Live audience engagement
  • Influencer selection

Knowledge Quiz

Topic Takeaways and Tools

  • Determine effective methods of reciprocal engagement used to grow follower numbers
  • Identify best practices for a share-for-share partnership
  • Select key features and processes when it comes to creating User Generated Content (UGC)
  • Identify three types of influencers
  • Identify the ad formats available on Instagram

Learn how to monitor data and then use the results to adjust and improve your strategy as needed. This module will teach you the skills you need to understand ROI (Return On Investment) and ROAS (Return on Ad Spend) and how to calculate and measure data as part of your campaign. 

Learning Content

  • Native metrics
  • Instagram reporting software
  • Returns analysis

Learning Activities

  • Discussion on Instagram metrics and Insights
  • Calculating ROI

Knowledge Quiz

Topic Takeaways and Tools

  • Select the types of analytics available on Instagram Insights
  • Define data visualisation
  • Define the ‘one post, one job’ concept
  • Identify the correct way to calculate ROI and ROAS

Now you have an audience of loyal followers, but how to convert those followers into customers? In this module, you’ll develop the skills to effectively nurture leads and drive web traffic, including retargeting.

Learning Content

  • Drive web traffic
  • Converting using landing pages
  • Nurturing with email and retargeting
  • Instagram shopping
  • Promote products with influencers

Learning Activities

  • Landing page creation
  • Retargeting exercise

Knowledge Quiz

Topic Takeaways and Tools

  • Identify in which three stages of the Instagram marketing funnel you ‘convert followers into dollars’
  • Select the key benefits of landing pages
  • Determine best practices for email marketing sequences
  • Identify key features of Instagram Shopping
  • Determine the importance of a dedicated landing page/code when promoting with Influencers

After you've enrolled and paid the fee, you’ll receive an email containing login information and instructions on how to access SMC’s online learning campus.

Once you have logged in, you’ll be able to start studying straight away!

This course is conducted 100% online, which means it is self-paced. You can study whenever you want, wherever you want, so long as you have access to the internet.

 

This course consists of:
 

 

 

This course consists of:

1. VIDEOS from industry experts, talking about their experience, recommended approaches and insights.

 

 

2. LEARNING ACTIVITIES to put into practice what you have just learned. There are checklists and templates to complete as well as ‘Let’s Talk!’ (discussions about the ideas you’ve been learning about) and ‘Let’s do it!’ (practical application of what you’ve learnt).

 

3. QUIZZES to review the key ideas and concepts that you’ve learnt.

 

 

4. A WORKBOOK in which you can copy and paste important content that you think you might want after the course. You can also record your thoughts, questions and ideas that come up as you learn, and you can write down action points at the end of each module that will build together to make an action plan to keep things moving after the course.

 

 

5. SUPPORT from the SMC course mentors as well as by accessing the private SMC Facebook group to ask questions and contribute your expertise. To get in touch with your mentor, you can easily book into one of the regular group chats.

 

6. EXTRA RESOURCES to deep-dive into a topic, such as links to articles, videos, research and reports.

Here's some answers to the most commonly asked questions around this course.

  • Who is this course delivered by?

    Open Colleges has partnered with Social Media College (SMC), who have developed this course in consultation with industry experts. SMC will be delivering the course, which means you will access the course through their online campus learning platform.

    SMC are the market leaders in social media education. SMC have been providing high quality social media education since 2014, and more than 4,000 students have enrolled in their courses.

    Open Colleges is the authorised reseller of this course on behalf of SMC. We are authorised to market and advertise this course, and facilitate your enrolment including taking payment of the course fees on behalf of SMC.

    SMC will be responsible for delivering the course to you on their online platform, for any matters arising out of your enrolment (including support, assessments etc.) and for issuing any certificates of completion. You should refer to SMC with any questions or issues about your studies.

  • Are there any tests or exams?

    At the end of each module, there will be a quiz that is designed to reinforce the key concepts and learning takeaways from that topic.

  • Can I call Open Colleges to purchase a short course over the phone?

    Unfortunately, we do not facilitate the purchase of this short course over the phone. All enrolments for this course are conducted online.

  • Who do I pay for the course?

    Open Colleges collects payment on behalf of SMC. Upon payment we will issue you with a confirmation of payment. Within 1 business day SMC will issue you with a tax invoice for the course, which will specify that you have already paid the course fees.

  • What are the minimum desktop and mobile requirements to view and access this course?

    This course is ideally accessed with a fast-broadband connection to enjoy a smooth learning experience. Assets can also be viewed over your mobile 4G connection with SMC’s iPhone or Android mobile application. 

     

    You’ll need the following minimum computer and audio-visual requirements.

    Hardware and Software Requirements

    • Microsoft Office 2010 or equivalent
    • Broadband internet connection
    • 2GB of RAM
    • Adobe Reader XI or equivalent
    • Printer and associated software
    • Digital imaging software
    • File compression software

     

    For Windows users: 

    • Microsoft Windows 7 or higher (Windows 8 recommended)
    • 1 Ghz or faster processer (2GHz recommended)
    • Adobe Flash Player 10 or higher

     

    For Mac OS users: 

    • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
    • 1 Ghz or faster processer (2GHz recommended)
    • Adobe Flash Player 10 or higher

     

    Audio-Visual Requirements

    • You’ll need access to software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. to view online videos and images. The software mentioned is available as a free download from the internet.
  • Will I receive a certificate or statement of attainment when I complete this course?

    The course is not accredited under the Australian Qualification Framework (AQF) however, you’ll receive a certificate of completion from SMC.  You’ll also receive an SMC digital badge that you can display in the certification section of your LinkedIn profile, if you choose.

    If you’re interested in studying marketing course accredited under the AQF, you can check out our nationally recognised online courses here.

  • How do I access the course I purchased?

    Once you’ve purchased your course, within 1 business day, you’ll receive an email containing login information and simple instructions on how to get started and access your content within the SMC online campus. If you have not received an email, please check your spam or junk folders within your email program to make sure it has not accidentally been filtered by your email program.

  • What kind of support will I get during my course?

    As this course is delivered by SMC, you can easily book into one of their weekly group sessions with your course mentor. You can also access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

    The SMC online learning platform also includes discussion forums where you can engage with other students.

  • Do I need to complete the course in a specific order?

    You will need to complete this course in the order it is presented in. This gives you an introduction and overview to the course, with each topic acting like a building block to prepare you for the next.

  • Is my short course refundable?

    Subject to your rights under the Consumer Law, after the cooling off period the course is non-refundable if you choose to cancel or withdraw from the course.

    We encourage you to carefully consider whether this course is suited to your needs prior to enrolling or the end of the cooling off period and ensure that you have read the Terms and Conditions that apply.

    If you’re not completely satisfied with the course, SMC does offer students a money back guarantee in the first 60 days. More information can be found here [link to FAQ on MBG].

  • Are flexible payment options or government funding available?

    Unfortunately, we do not offer payment plans or government funding for this course.

    The course price displayed includes GST and must be paid in full upfront, no discounts apply.

    If you still have any questions about the course price and alternate payment options, please submit an enquiry through the ‘Enquiries’ tab.

  • What is the 60-day Money Back Guarantee?

    If you’re not completely satisfied with the course, Social Media College (SMC) offers students a money back guarantee in the first 60 days.  As this is not offered by Open Colleges, please refer to SMC’s terms and conditions for eligibility criteria and more information. Any enquiries about the money back guarantee should be made to SMC directly.

  • How long does the course take to complete?

    As this is a self-paced online course, you have the flexibility to choose how and when you want to study.

    The total estimated length of this course is 20 hours, which means you can study for a few hours a week, or you can study intensively over a number of days and have it completed sooner.

    However, the maximum time limit is 6 months, so you will need to have it completed in that time.

  • When is the course expiry date?

    The expiry date is 6 months after the day of enrolment.

  • Is there a cooling off period?

    Yes, there is a 3 day cooling off period from the date of enrolment. This means you can withdraw from the course within this cooling off period and receive a refund of the course fees paid. 

    You will not be eligible for a refund within the cooling off period if you have downloaded, viewed or accessed more than 10% of the content, or accessed and completed any assessment within the short course.

  • Can I cancel this course?

    Yes.  You can cancel your enrolment in the course at any time.

    Subject to your rights under the Consumer Law, after the initial cooling off period of 3 days, the course is non-refundable if you choose to cancel your enrolment.

    We encourage you to carefully consider whether this course is suited to your needs prior to enrolling and then during the cooling off period and ensure that you have read the Terms and Conditions that apply.

  • What are the learning activities?

    Throughout each module there will be learning activities that are designed to put what you’ve learnt into practice.

    In ‘Let’s talk!’ learning activities, you will discuss ideas and concepts with your fellow students in a live discussion forum. 

    In ‘Let’s do it!’ learning activities, you will complete a range of activities and templates to immediately apply what you’ve learnt.

    These learning activities are ‘social learning’, meaning they are not graded, but they are a valuable part of the learning experience that allows you to interact with your fellow students. These activities are a great way to build on your knowledge, share your learnings and learn from other students.

  • Are there any additional items, on top of course fees, that I will need to purchase if I undertake this course?

    Nothing further is required except access to a printer to print your templates and checklists if desired.

    You’ll need to ensure you also have the required hardware, software and internet connection.

  • Can I extend this course?

    It is your responsibility to ensure you complete the course by the course completion date.

    You may be eligible for a short extension on application to SMC and you should contact them for more information.

  • How old do I need to be to enrol in this course?

    You must be at least 18 years of age and reside in Australia to be eligible to purchase a short course.
  • What are the terms and conditions of this course?

    Open Colleges have been authorised to sell this course on behalf of SMC. Your enrolment in the course is subject to Open Colleges’ Terms and Conditions. The OC Terms also incorporate the SMC Terms and Conditions.

    Our Privacy Policy will also apply and this details how we will collect, use and handle your personal information. In enrolling in the course you agree to and accept the terms of our Privacy Policy, including that we will provide your information to SMC for the purposes of your enrolment in the course. SMC’s Privacy Policy will also apply to how they collect, use and handle your information.

    It is important that you read all of these documents carefully before you enrol as these are legal terms that will apply to you. By enrolling in the course you agree to and accept the OC Terms and the SMC Terms will apply.

Got a question on the Instagram Marketing course? We aim to answer your questions same business day.

Overview

The Instagram Marketing short course has been created by Social Media College (SMC) in consultation with social media experts to provide you with the skills and knowledge you need to become an Instagram marketing expert

Instagram is one of the world’s largest social media platforms in the world, offering marketers and non-marketers a variety of tools and data to create and distribute dynamic and engaging visual content.

This course will teach you how to create and define a marketing strategy, configure posts for maximum engagement and learn about the Instagram algorithm.

 

What you'll learn

In this course you'll learn how to:

  • create an engaging Instagram profile that helps tell your brand’s story;

  • build an active following online that you can interact with;

  • monetise your Instagram account;

  • convert followers to paying customers; and

  • maximise Instagram engagements with your community.

 

Benefits to you

When completing this course, you’ll:

  • develop the essential skills to become an expert in Instagram marketing and advertising;

  • immediately apply your learnings to grow your audience and monetise your Instagram account;

  • download and keep useful templates and checklists;

  • become a member of the SMC alumni group;

  • join the SMC facebook group where you can network with like-minded marketers; and

  • earn your digital badge and certification of completion from SMC.

 

Complete at your pace

The Instagram Marketing course can be completed at your own pace. With six months access, you can study it when it’s convenient for you. Study intensively and complete it in a matter of days or put in a few hours a week and complete it over a longer period – the choice is yours.

 

Who's this for?

The Instagram Marketing short course has been designed for those who want to better understand the finer points of Instagram and how it can be utilised as a marketing tool. Whether you’re a marketing professional looking to upskill or an aspiring influencer looking to maximise your audience, this course will teach you how to get the best results from your Instagram marketing campaigns.

 

This course has been designed for:

  • small-medium business owners looking to achieve better results from their social media campaigns;
  • marketing professionals and freelancers wanting to increase their skillset; and
  • influencers who want to increase their audience growth.

 

This course also addresses common challenges, including:

  • understanding the Instagram algorithm – How do I make sure my posts are being seen by my followers?
  • posting content that will get engagement – What kind of content does my audience value and when’s the best time to post?
  • creating an effective content strategy – What are the different types of content and what does my content strategy need to be successful?
  • using third party Instagram marketing tools – What kind of tools are available? Do I need them? And, how will they help?

Course Content

This module will provide you with a background on Instagram so you have a better understanding of the platform and how it works. Learn about the Instagram landscape and how you can turn your Instagram account into a strategic marketing tool.

Learning Content

  • Background to Instagram
  • Instagram marketing benefits
  • Instagram marketing success

Learning Activities

  • Discussion on Instagram influencers
  • Research on effective Instagram marketing

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the differences between facebook and Instagram
  • Determine the key benefits of marketing and advertising on Instagram
  • Identify the 9 points in the master marketing on Instagram plan

What exactly is the Instagram algorithm and what is its function? Learn how the Instagram algorithm works, how content is prioritised for your audience and get a better understanding of how to make sure your content is being seen.

Learning Content

  • Introduction to the Instagram algorithm
  • Top factors which influence ranking
  • Additional factors which influence ranking
  • Other Instagram algorithms 

Learning Activities

  • Discussion on the Instagram algorithm
  • Review of Instagram success stories
  • Algorithm cheat sheet

Knowledge Quiz

Topic Takeaways and Tools

  • Determine how a post is processed by the Instagram algorithm
  • Select the three main factors that influence ranking
  • Identify the six further factors that influence ranking
  • Select the differences between the timeline algorithm and Stories algorithm

It’s important to understand just what your brand’s story is and what kind of style you want to cultivate. In this topic, you’ll work towards identifying your style and what goes into creating high value, high engagement content. You’ll also learn how to gain insights into the best times to post to get the results you want.

Learning Content

  • Instagram content
  • Using stunning, professional imagery
  • Maintain a consistent theme and posting schedule
  • Design your grid like a magazine
  • Post content your audience values
  • Spark an emotional reaction
  • Use different content formats

Learning Activities

  • Live Instagram post reviews
  • Images
  • Theme
  • Grid
  • Emotions
  • Formats

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the six key elements in creating Instagram content
  • Define ‘great visual content’ in terms of its characteristics and qualities
  • Identify the benefits of a consistent theme
  • Determine the techniques employed to make an Instagram profile similar to a magazine

This module focuses on content and strategy. Understand how different types of content work on the platform and learn about content strategy. Develop the skills to plan your own Instagram content strategy.  

Learning Content

  • Strategy introduction
  • Created content
  • Curated content
  • Co-created content
  • Your Instagram strategy

Learning Activities

  • Creating great content
  • Content type (created, curated, co-created, user-generated) review
  • Strategy template
  • Grid planning template

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the three sources of content
  • Determine various sources of created content
  • Define the process of ‘regramming’ effectively
  • Identify examples of co-created content
  • Identify the functions and benefits of a newsfeed strategy template

How do you ensure you’re getting the most out of your account? Learn how to optimise your content production and about the different types of third-party scheduling tools available. This will give you the ability to ensure your content is being seen by your target audience.

Learning Content

  • Introduction
  • Content creation
  • Source and manage resources
  • Post scheduling

Learning Activities

  • Expertise review
  • Content brief checklist

Knowledge Quiz

Topic Takeaways and Tools

  • Define the types of third-party tools Instagram marketers use
  • Determine content volume needed for batch producing (with business example)
  • Select the best freelancer characteristics
  • Identify tools that can be used to schedule posts

Your profile will help tell your brand’s story. In this module, you’ll learn what goes into creating a professional Instagram profile and how it’ll help build trust and reliability with your audience.

Learning Content

  • Setting up personal and business accounts
  • Instagram profile elements

Learning Activities

  • Business account optimisation
  • Profile element optimisation
  • Discussion on business accounts
  • Profile set-up checklist

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the differences between personal accounts and company accounts
  • Name the 13 profile elements

What kind of content is your audience looking for? In this module, develop the skills to create engaging content for your followers and learn about everything from captions to trending hashtags to how to engage effectively with your community.

Learning Content

  • Engagement drives profile visits
  • Photo tags and mentions
  • Post captions
  • Post notifications
  • Stories features
  • Community management

Learning Activities

  • Exploring hashtags
  • Discussion on photo tags and mentions
  • Discussion on caption length
  • Followers review

Knowledge Quiz

Topic Takeaways and Tools

  • Identify the two main ways to attract profile visitors
  • Identify the steps you can take to get your post on ‘top posts’
  • Determine the two optimal ways to use photo tags
  • Identify four tactics you can use with captions to drive visitors and engagement
  • Determine the importance of push notifications
  • Determine ways to drive engagement with Stories
  • Determine the correct course of action for followers who don’t engage with your content

Beyond posting your own content, there are also Instagram paid advertisements and influencer marketing to consider. Learn how to best connect and engage with your target market and understand how to manage paid advertising and influencer marketing.

Learning Content

  • Reciprocal engagement
  • Share for share
  • Account promotions
  • Influencer marketing
  • Paid advertisements
  • Other account promotions

Learning Activities

  • Live audience engagement
  • Influencer selection

Knowledge Quiz

Topic Takeaways and Tools

  • Determine effective methods of reciprocal engagement used to grow follower numbers
  • Identify best practices for a share-for-share partnership
  • Select key features and processes when it comes to creating User Generated Content (UGC)
  • Identify three types of influencers
  • Identify the ad formats available on Instagram

Learn how to monitor data and then use the results to adjust and improve your strategy as needed. This module will teach you the skills you need to understand ROI (Return On Investment) and ROAS (Return on Ad Spend) and how to calculate and measure data as part of your campaign. 

Learning Content

  • Native metrics
  • Instagram reporting software
  • Returns analysis

Learning Activities

  • Discussion on Instagram metrics and Insights
  • Calculating ROI

Knowledge Quiz

Topic Takeaways and Tools

  • Select the types of analytics available on Instagram Insights
  • Define data visualisation
  • Define the ‘one post, one job’ concept
  • Identify the correct way to calculate ROI and ROAS

Now you have an audience of loyal followers, but how to convert those followers into customers? In this module, you’ll develop the skills to effectively nurture leads and drive web traffic, including retargeting.

Learning Content

  • Drive web traffic
  • Converting using landing pages
  • Nurturing with email and retargeting
  • Instagram shopping
  • Promote products with influencers

Learning Activities

  • Landing page creation
  • Retargeting exercise

Knowledge Quiz

Topic Takeaways and Tools

  • Identify in which three stages of the Instagram marketing funnel you ‘convert followers into dollars’
  • Select the key benefits of landing pages
  • Determine best practices for email marketing sequences
  • Identify key features of Instagram Shopping
  • Determine the importance of a dedicated landing page/code when promoting with Influencers

How it works

After you've enrolled and paid the fee, you’ll receive an email containing login information and instructions on how to access SMC’s online learning campus.

Once you have logged in, you’ll be able to start studying straight away!

This course is conducted 100% online, which means it is self-paced. You can study whenever you want, wherever you want, so long as you have access to the internet.

 

This course consists of:
 

 

 

This course consists of:

1. VIDEOS from industry experts, talking about their experience, recommended approaches and insights.

 

 

2. LEARNING ACTIVITIES to put into practice what you have just learned. There are checklists and templates to complete as well as ‘Let’s Talk!’ (discussions about the ideas you’ve been learning about) and ‘Let’s do it!’ (practical application of what you’ve learnt).

 

3. QUIZZES to review the key ideas and concepts that you’ve learnt.

 

 

4. A WORKBOOK in which you can copy and paste important content that you think you might want after the course. You can also record your thoughts, questions and ideas that come up as you learn, and you can write down action points at the end of each module that will build together to make an action plan to keep things moving after the course.

 

 

5. SUPPORT from the SMC course mentors as well as by accessing the private SMC Facebook group to ask questions and contribute your expertise. To get in touch with your mentor, you can easily book into one of the regular group chats.

 

6. EXTRA RESOURCES to deep-dive into a topic, such as links to articles, videos, research and reports.

FAQs

Here's some answers to the most commonly asked questions around this course.

Open Colleges has partnered with Social Media College (SMC), who have developed this course in consultation with industry experts. SMC will be delivering the course, which means you will access the course through their online campus learning platform.

SMC are the market leaders in social media education. SMC have been providing high quality social media education since 2014, and more than 4,000 students have enrolled in their courses.

Open Colleges is the authorised reseller of this course on behalf of SMC. We are authorised to market and advertise this course, and facilitate your enrolment including taking payment of the course fees on behalf of SMC.

SMC will be responsible for delivering the course to you on their online platform, for any matters arising out of your enrolment (including support, assessments etc.) and for issuing any certificates of completion. You should refer to SMC with any questions or issues about your studies.

At the end of each module, there will be a quiz that is designed to reinforce the key concepts and learning takeaways from that topic.

Unfortunately, we do not facilitate the purchase of this short course over the phone. All enrolments for this course are conducted online.

Open Colleges collects payment on behalf of SMC. Upon payment we will issue you with a confirmation of payment. Within 1 business day SMC will issue you with a tax invoice for the course, which will specify that you have already paid the course fees.

This course is ideally accessed with a fast-broadband connection to enjoy a smooth learning experience. Assets can also be viewed over your mobile 4G connection with SMC’s iPhone or Android mobile application. 

 

You’ll need the following minimum computer and audio-visual requirements.

Hardware and Software Requirements

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • Adobe Reader XI or equivalent
  • Printer and associated software
  • Digital imaging software
  • File compression software

 

For Windows users: 

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

 

For Mac OS users: 

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

 

Audio-Visual Requirements

  • You’ll need access to software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. to view online videos and images. The software mentioned is available as a free download from the internet.

The course is not accredited under the Australian Qualification Framework (AQF) however, you’ll receive a certificate of completion from SMC.  You’ll also receive an SMC digital badge that you can display in the certification section of your LinkedIn profile, if you choose.

If you’re interested in studying marketing course accredited under the AQF, you can check out our nationally recognised online courses here.

Once you’ve purchased your course, within 1 business day, you’ll receive an email containing login information and simple instructions on how to get started and access your content within the SMC online campus. If you have not received an email, please check your spam or junk folders within your email program to make sure it has not accidentally been filtered by your email program.

As this course is delivered by SMC, you can easily book into one of their weekly group sessions with your course mentor. You can also access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

The SMC online learning platform also includes discussion forums where you can engage with other students.

You will need to complete this course in the order it is presented in. This gives you an introduction and overview to the course, with each topic acting like a building block to prepare you for the next.

Subject to your rights under the Consumer Law, after the cooling off period the course is non-refundable if you choose to cancel or withdraw from the course.

We encourage you to carefully consider whether this course is suited to your needs prior to enrolling or the end of the cooling off period and ensure that you have read the Terms and Conditions that apply.

If you’re not completely satisfied with the course, SMC does offer students a money back guarantee in the first 60 days. More information can be found here [link to FAQ on MBG].

Unfortunately, we do not offer payment plans or government funding for this course.

The course price displayed includes GST and must be paid in full upfront, no discounts apply.

If you still have any questions about the course price and alternate payment options, please submit an enquiry through the ‘Enquiries’ tab.

If you’re not completely satisfied with the course, Social Media College (SMC) offers students a money back guarantee in the first 60 days.  As this is not offered by Open Colleges, please refer to SMC’s terms and conditions for eligibility criteria and more information. Any enquiries about the money back guarantee should be made to SMC directly.

As this is a self-paced online course, you have the flexibility to choose how and when you want to study.

The total estimated length of this course is 20 hours, which means you can study for a few hours a week, or you can study intensively over a number of days and have it completed sooner.

However, the maximum time limit is 6 months, so you will need to have it completed in that time.

The expiry date is 6 months after the day of enrolment.

Yes, there is a 3 day cooling off period from the date of enrolment. This means you can withdraw from the course within this cooling off period and receive a refund of the course fees paid. 

You will not be eligible for a refund within the cooling off period if you have downloaded, viewed or accessed more than 10% of the content, or accessed and completed any assessment within the short course.

Yes.  You can cancel your enrolment in the course at any time.

Subject to your rights under the Consumer Law, after the initial cooling off period of 3 days, the course is non-refundable if you choose to cancel your enrolment.

We encourage you to carefully consider whether this course is suited to your needs prior to enrolling and then during the cooling off period and ensure that you have read the Terms and Conditions that apply.

Throughout each module there will be learning activities that are designed to put what you’ve learnt into practice.

In ‘Let’s talk!’ learning activities, you will discuss ideas and concepts with your fellow students in a live discussion forum. 

In ‘Let’s do it!’ learning activities, you will complete a range of activities and templates to immediately apply what you’ve learnt.

These learning activities are ‘social learning’, meaning they are not graded, but they are a valuable part of the learning experience that allows you to interact with your fellow students. These activities are a great way to build on your knowledge, share your learnings and learn from other students.

Nothing further is required except access to a printer to print your templates and checklists if desired.

You’ll need to ensure you also have the required hardware, software and internet connection.

It is your responsibility to ensure you complete the course by the course completion date.

You may be eligible for a short extension on application to SMC and you should contact them for more information.

You must be at least 18 years of age and reside in Australia to be eligible to purchase a short course.

Open Colleges have been authorised to sell this course on behalf of SMC. Your enrolment in the course is subject to Open Colleges’ Terms and Conditions. The OC Terms also incorporate the SMC Terms and Conditions.

Our Privacy Policy will also apply and this details how we will collect, use and handle your personal information. In enrolling in the course you agree to and accept the terms of our Privacy Policy, including that we will provide your information to SMC for the purposes of your enrolment in the course. SMC’s Privacy Policy will also apply to how they collect, use and handle your information.

It is important that you read all of these documents carefully before you enrol as these are legal terms that will apply to you. By enrolling in the course you agree to and accept the OC Terms and the SMC Terms will apply.

Enquiries

Got a question on the Instagram Marketing course? We aim to answer your questions same business day.

$795

ONE EASY PAYMENT

6 MONTHS UNLIMITED ACCESS

Course at a Glance

LEARNING, TOOLS & RESOURCES

Templates, group discussions, practical exercises and interviews with industry experts

PRACTICE

Content creation, using Instagram tools, community management and working with influencers

COMPLETION TIME

Approximately 20 Hours

WHO IS THIS COURSE FOR

This course has been designed for:

  • freelancers;
  • business owners; or
  • marketing professionals.

ACCESS

6 Months

REQUIREMENTS

No prior knowledge

$795

ONE EASY PAYMENT

6 MONTHS UNLIMITED ACCESS