Facebook Advertising

The Facebook Advertising short course has been designed for people looking to better understand the technical side of facebook for marketing and advertising.

The course has a clear, easy-to-understand approach and will enable you to get to grips with facebook’s marketing toolkit. The knowledge you take away from this course will enable you to immediately apply what you’ve learned and use these new skills to create a successful ad campaign, analyse marketing data and convert followers into customers.

This course has been designed for:

• small-medium business owners looking to achieve better results from their social media campaigns;
• marketing professionals and freelancers wanting to increase their skillset; and
• influencers who want to increase their audience growth.

This course also addresses common challenges, including:

• understanding the facebook algorithm – How do I make sure my posts are being seen by my followers?
• organic vs paid advertising – What are the differences between paid and organic ads and how do they factor into my marketing strategy?
• setting up campaign objectives – What steps do I need to consider before creating a new campaign?
• identifying your audience – What are the different types of targeting on facebook?
• choosing the right format for your ads – What are the different types of ads available through facebook?

After you’ve enrolled and paid the fee, you’ll receive an email containing login information and instructions on how to access SMC’s online learning campus.

Once you have logged in, you’ll be able to start studying straight away!

This course is conducted 100% online, which means it is self-paced. You can study whenever you want, wherever you want, so long as you have access to the internet.
 

1. VIDEOS from industry experts, talking about their experience, recommended approaches and insights.

2. LEARNING ACTIVITIES to put into practice what you have just learned. There are checklists and templates to complete as well as ‘Let’s Talk!’ (discussions about the ideas you’ve been learning about) and ‘Let’s do it!’ (practical application of what you’ve learnt).

3. QUIZZES to review the key ideas and concepts that you’ve learnt.

4. A WORKBOOK in which you can copy and paste important content that you think you might want after the course. You can also record your thoughts, questions and ideas that come up as you learn, and you can write down action points at the end of each module that will build together to make an action plan to keep things moving after the course.

5. SUPPORT from the SMC course mentors as well as by accessing the private SMC Facebook group to ask questions and contribute your expertise. To get in touch with your mentor, you can easily book into one of the regular group chats.

6. EXTRA RESOURCES to deep-dive into a topic, such as links to articles, videos, research and reports.

Here's some answers to the most commonly asked questions around this course.

• Who is this course delivered by?

  Open Colleges has partnered with Social Media College (SMC), who have developed this course in consultation with industry experts. SMC will be delivering the course, which means you will access the course through their online campus learning platform.

  SMC are the market leaders in social media education. SMC have been providing high quality social media education since 2014, and more than 4,000 students have enrolled in their courses.

  Open Colleges is the authorised reseller of this course on behalf of SMC. We are authorised to market and advertise this course, and facilitate your enrolment including taking payment of the course fees on behalf of SMC.

  SMC will be responsible for delivering the course to you on their online platform, for any matters arising out of your enrolment (including support, assessments etc.) and for issuing any certificates of completion. You should refer to SMC with any questions or issues about your studies.

• Are there any tests or exams?

  At the end of each module, there will be a quiz that is designed to reinforce the key concepts and learning takeaways from that topic.

• Can I call Open Colleges to purchase a short course over the phone?

  Unfortunately, we do not facilitate the purchase of this short course over the phone. All enrolments for this course are conducted online.

• Who do I pay for the course?

  Open Colleges collects payment on behalf of SMC. Upon payment we will issue you with a confirmation of payment. Within 1 business day SMC will issue you with a tax invoice for the course, which will specify that you have already paid the course fees.

• What are the minimum desktop and mobile requirements to view and access this course?

  This course is ideally accessed with a fast-broadband connection to enjoy a smooth learning experience. Assets can also be viewed over your mobile 4G connection with SMC’s iPhone or Android mobile application. 

   

  You’ll need the following minimum computer and audio-visual requirements.

  Hardware and Software Requirements

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • Adobe Reader XI or equivalent
  • Printer and associated software
  • Digital imaging software
  • File compression software

   

  For Windows users: 

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

   

  For Mac OS users: 

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
  • Adobe Flash Player 10 or higher

   

  Audio-Visual Requirements

  • You’ll need access to software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. to view online videos and images. The software mentioned is available as a free download from the internet.

• Will I receive a certificate or statement of attainment when I complete this course?

  The course is not accredited under the Australian Qualification Framework (AQF) however, you’ll receive a certificate of completion from SMC.  You’ll also receive an SMC digital badge that you can display in the certification section of your LinkedIn profile, if you choose.

  If you’re interested in studying marketing course accredited under the AQF, you can check out our nationally recognised online courses here.

• How do I access the course I purchased?

  Once you’ve purchased your course, within 1 business day, you’ll receive an email containing login information and simple instructions on how to get started and access your content within the SMC online campus. If you have not received an email, please check your spam or junk folders within your email program to make sure it has not accidentally been filtered by your email program.

• What kind of support will I get during my course?

  As this course is delivered by SMC, you can easily book into one of their weekly group sessions with your course mentor. You can also access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

  The SMC online learning platform also includes discussion forums where you can engage with other students.

• Do I need to complete the course in a specific order?

  You will need to complete this course in the order it is presented in. This gives you an introduction and overview to the course, with each topic acting like a building block to prepare you for the next.

• Is my short course refundable?

  Subject to your rights under the Consumer Law, after the cooling off period the course is non-refundable if you choose to cancel or withdraw from the course.

  We encourage you to carefully consider whether this course is suited to your needs prior to enrolling or the end of the cooling off period and ensure that you have read the Terms and Conditions that apply.

  If you’re not completely satisfied with the course, SMC does offer students a money back guarantee in the first 60 days. Please find more details below. 

• What is the 60-day Money Back Guarantee?

  If you’re not completely satisfied with the course, Social Media College (SMC) offers students a money back guarantee in the first 60 days.  As this is not offered by Open Colleges, please refer to SMC’s terms and conditions for eligibility criteria and more information. Any enquiries about the money back guarantee should be made to SMC directly.

• Are flexible payment options or government funding available?

  Unfortunately, we do not offer payment plans or government funding for this course.

  The course price displayed includes GST and must be paid in full upfront, no discounts apply.

  If you still have any questions about the course price and alternate payment options, please submit an enquiry through the ‘Enquiries’ tab.

• How long does the course take to complete?

  As this is a self-paced online course, you have the flexibility to choose how and when you want to study.

  The total estimated length of this course is 20 hours, which means you can study for a few hours a week, or you can study intensively over a number of days and have it completed sooner.

  However, the maximum time limit is 6 months, so you will need to have it completed in that time.

• When is the course expiry date?

  The expiry date is 6 months after the day of enrolment.

• Is there a cooling off period?

  Yes, there is a 3 day cooling off period from the date of enrolment. This means you can withdraw from the course within this cooling off period and receive a refund of the course fees paid. 

  You will not be eligible for a refund within the cooling off period if you have downloaded, viewed or accessed more than 10% of the content, or accessed and completed any assessment within the short course.

• Can I cancel this course?

  Yes.  You can cancel your enrolment in the course at any time.

  Subject to your rights under the Consumer Law, after the initial cooling off period of 3 days, the course is non-refundable if you choose to cancel your enrolment.

  We encourage you to carefully consider whether this course is suited to your needs prior to enrolling and then during the cooling off period and ensure that you have read the Terms and Conditions that apply.

• What are the learning activities?

  Throughout each module there will be learning activities that are designed to put what you’ve learnt into practice.

  In ‘Let’s talk!’ learning activities, you will discuss ideas and concepts with your fellow students in a live discussion forum. 

  In ‘Let’s do it!’ learning activities, you will complete a range of activities and templates to immediately apply what you’ve learnt.

  These learning activities are ‘social learning’, meaning they are not graded, but they are a valuable part of the learning experience that allows you to interact with your fellow students. These activities are a great way to build on your knowledge, share your learnings and learn from other students.

• Are there any additional items, on top of course fees, that I will need to purchase if I undertake this course?

  Nothing further is required except access to a printer to print your templates and checklists if desired.

  You’ll need to ensure you also have the required hardware, software and internet connection.

• Can I extend this course?

  It is your responsibility to ensure you complete the course by the course completion date.

  You may be eligible for a short extension on application to SMC and you should contact them for more information.

• How old do I need to be to enrol in this course?

  You must be at least 18 years of age and reside in Australia to be eligible to purchase a short course.

• What are the terms and conditions of this course?

  Open Colleges have been authorised to sell this course on behalf of SMC. Your enrolment in the course is subject to Open Colleges’ Terms and Conditions. The OC Terms also incorporate the SMC Terms and Conditions.

  Our Privacy Policy will also apply and this details how we will collect, use and handle your personal information. In enrolling in the course you agree to and accept the terms of our Privacy Policy, including that we will provide your information to SMC for the purposes of your enrolment in the course. SMC’s Privacy Policy will also apply to how they collect, use and handle your information.

  It is important that you read all of these documents carefully before you enrol as these are legal terms that will apply to you. By enrolling in the course you agree to and accept the OC Terms and the SMC Terms will apply.

Got a question on the Facebook Advertising course? We aim to answer your questions same business day.