Course Description

Designed to take you from beginner to expert, this social media marketing course has been created in consultation with a number of Forbes’ listed Top 50 global social media experts, so you can be confident that you are getting the very latest, first-class industry knowledge and expertise.

Ideal for people with a passion for all things social media, this nationally recognised Diploma has no pre-requisites, meaning you can kick-off your studies with some marketing experience, or none at all!

What will you learn?

  • The fundamentals of social media marketing
  • How to create engaging and effective marketing content
  • How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook,  Instagram, LinkedIn, YouTube, Pinterest, Snapchat and more!
  • The art of mastering your own personal brand on social media
  • How to convert your social media marketing followers into customers
  • How to implement and manage a highly effective email marketing strategy

Why study this course?

  • The hands-on Diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course.
  • The course format gives you plenty of practice setting up and managing social media accounts and implementing social media campaigns, ensuring you are 100% job ready when you complete your studies.
  • You will also develop an extensive online portfolio, which means you'll have a body of quality work to show potential employers once you graduate.
  • Social media marketing is one of the fastest growing industries and an increasingly vital skill-set. Take advantage of Social Media's true potential to drive results for your business, career or employer. 
  • Hoping to study at Uni? Take advantage of Open Colleges' formal pathways into study at several universities, including SCU, Edith Cowan Uni, UniSA and AIHE. 

Potential career outcomes

  • Communications Assistant
  • Content Marketing Manager
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Coordinator
  • Social Media Strategist