Course Description

Designed to take you from beginner to expert, this social media marketing course has been created in consultation with a number of Forbes’ listed Top 50 global social media experts, so you can be confident that you are getting the very latest, first-class industry knowledge and expertise.

Ideal for people with a passion for all things social media, this nationally recognised Diploma has no pre-requisites, meaning you can kick-off your studies with some marketing experience, or none at all!

What will you learn?

  • The fundamentals of social media marketing
  • How to create engaging and effective marketing content
  • How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and more!
  • The art of mastering your own personal brand on social media
  • How to plan, implement and manage email marketing 

The Diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course.

The course format gives you plenty of practice setting up and managing social media accounts, ensuring you are 100% job ready when you complete your studies.

You will also develop an extensive online portfolio, which means you'll have a body of quality work to show potential employers once you graduate.

Get hands-on with $100 Facebook advertising credit

Open Colleges and Facebook have teamed up to offer students of this course the chance to put what they learn into practice with $100 worth of free Facebook Advertising credit.

Speak to your Enrolment Consultant now to find out more about this exclusive initiative.

University Articulation

If you’re hoping to continue your studies at university, this course is a great starting point.

Graduates of this course can get 8 units (one year) credit transfer towards the following degrees with Southern Cross University:

Associate Degree of Business     

Bachelor of Business

Bachelor of Business Administration

Click here to confirm credit details.

Potential career outcomes

  • Content Marketing Manager
  • Social Media Consultant
  • Social Media Manager
  • Social Media Strategist
Course number E1198
Qualification name 10118NAT Diploma of Social Media Marketing
Course duration 24 months
Delivery Method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Demonstrations, Knowledge tests, Portfolio, Presentations, Projects, Written reports
Awarded by
  • Integrated Care & Management Training Pty Ltd (Provider number: 90197)

Minimum age

You will need to be at least 18 years old.


This course involves reading learning content and undertaking a range of written assessments and engaging in online forums and discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

If you haven't successfully completed English at Year 12 level, you can demonstrate equivalency through one of the following:

  • Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; or
  • 3 years relevant industry experience in a role that requires the use of written documentation and communication

Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. See the Language, Literacy and Numeracy Considerations section for more information on tools, resources and support services provided to by Open Colleges.


You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher.
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software.

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Digital equipment

You will need access to:

  • A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to OpenSpace. Many mobile phones and smart phones include this technology.
  • Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.


You will require access to office equipment and resources including telephone, photocopier, scanner and printer.


To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Compressing image files
  • Recording, compressing and uploading videos.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.

Introduction to social media marketing

Understand digital marketing channels and future trends with a focus on social media marketing.

Content marketing

Content is king: understand the art of content marketing and how to distribute content via a blog.

Social media strategy and implementation

Learn about the most prominent social media networks and platforms used in marketing today, including Facebook, Instagram, Twitter and more, and develop a comprehensive social media marketing strategy and implementation plan.

Beyond Facebook: growing social media channels

Take your social media marketing strategy beyond Facebook and across the growing ‘niche’ social media platforms including, WhatsApp, Snapchat, Vimeo, Vine and more.

Master your personal brand online

In the world of social media marketing, you have to have an online presence. Learn how to create, market, and manage a personal brand.

Email marketing

The earliest and most traditional digital marketing channel remains one of the most dominant: email marketing. Learn how to utilise email marketing to forge strong relationships with your customer base, improve customer retention, increase brand awareness, and generate sales.

Marketing data analysis

This module introduces you to tools and techniques to analyse the external environment of an organisation. Learn how to interpret market trends and developments within the specific context of your organisation or business.

The marketing mix

Explore how the marketing mix is structured and delivered to specific markets and the importance of adjusting the marketing mix in response to your competitors and customer base.

Marketing financials

Executing even the best planned social media marketing strategy is not an easy task; it requires strong financial management. This module will provide you with the knowledge and skills to prepare, monitor, and evaluate fiscal management of marketing activities.



What are my payment options?

Pay in full

If you pay your course fees up-front in full, you’ll benefit from a discount. When you pay in full, we don’t have to spend extra money on administration for tasks such as payment plan processing. Instead, we get to pass this saving onto you in the form of a discount.

ZipMoney Payment Plan

If you need a little more flexibility in your finances, and want to pay off your course fees over a longer period of time, you can switch to a zipMoney payment plan. Essentially, zipMoney pays your course fees for you, and you pay this loan back over 24, 36 or 48 months. As long as you are eligible, you can switch to a zipMoney plan at any time.

Payment Plan

Pay for you course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.

Find out more

Gemma Heggie

Gemma has over 12 years’ experience in the digital media and marketing industry. Since 2010 she has managed her own business specialising in web design and digital marketing services to a range of clients around Australia.

Her qualifications include a BA in Media Communications, Diploma of Multimedia, Certificate III in Business and Certificate IV in Training and Assessment.

Gemma also has a diverse background in delivering education in the vocational education sector and enjoys helping students develop their skills in the digital marketing industry.

Holly Radford

Holly is an enthusiastic and dedicated professional with over 13 years' experience in business administration, account management, marketing and print. She has also been working within the education and training industry since 2013, in both a face-to-face and online capacity, and is passionate about the power of education.

Holly holds a Bachelor of Commerce, Diploma of Business Administration, Diploma of Business, Diploma of Marketing Communication, Certificate IV in Training & Assessment and a Certificate III in Printing & Graphic Arts. She is also currently completing the Diploma of Social Media Marketing.

Loretta Morgan

Loretta’s had a career spanning some 20 + years in Property & Marketing and in the last 5 years specialising in Digital Marketing and Social Media. Loretta has owned and operated several businesses over almost 2 decades and understands what is required to start, market, grow, manage and exit small to medium sized businesses. Currently a director and owner of 2 corporations she also consults to and trains others in the industry on technique and performance.

Get hands-on with $100 Facebook advertising credit

Open Colleges and Facebook have teamed up to offer students of this course the chance to put what they learn into practice with $100 worth of free Facebook Advertising credit.

Speak to your Enrolment Consultant now to find out more about this exclusive initiative.


Open Colleges offers this qualification in association with Integrated Care & Management Training Pty Ltd (Provider number: 90197). The testamur will be issued by Integrated Care & Management Training Pty Ltd.

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Weekly and fortnightly payment plans are also available when you pay online.

Click Enrol Now and choose a payment plan or call an Education Advisor on 1300 161 345 for more details.