How to Build a Career as a Media Planner

business & leadership

Media Planner

A career as a Media Planner offers an exciting and fast-paced environment where you can shape the success of marketing campaigns through strategic media choices. Media planners are essential in identifying the best platforms to connect brands with their target audiences, balancing creativity with data-driven insights. This role offers variety, as you’ll work with different clients, teams, and industries, creating customised media strategies that deliver results. With the ever-growing influence of digital marketing, the demand for skilled media planners continues to rise, making it an excellent career choice for those looking for both creative and analytical challenges.

If you’re ready to make an impact in the world of advertising, take the first step towards becoming a Media Planner by exploring online courses and building the skills to succeed in this exciting field!

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Outlook
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EMPLOYED 101,600

PART-TIME SHARE 17

AVERAGE FULL-TIME HOURS 42

MEDIAN WEEKLY EARNINGS $1,803

The job outlook for Media Planners in Australia is positive, with steady demand driven by the increasing need for targeted digital marketing and data-driven strategies. As businesses focus on optimising their media spend and reaching specific audiences, the demand for skilled media planners is expected to grow. Media planners are needed across various industries, including advertising, marketing agencies, and in-house teams. With the rise of digital media, including programmatic advertising and social media, media planners who are well-versed in these areas will have strong career prospects.

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What can you expect from working as a Media Planner?

A Media Planner is responsible for strategising and selecting the best media platforms to ensure effective advertising campaigns.. Their role typically involves:

Audience Research & Analysis: Research and analyse target audiences to determine the most effective media channels.
Media Planning: Develop media plans that align with client objectives and marketing goals.
Collaboration: Collaborate with media buyers, creatives, and clients to ensure campaign success.
Negotiation: Negotiate media buys and placements to secure optimal rates and positioning.
Campaign Monitoring & Optimisation: Monitor and track campaign performance, making adjustments to improve results.
Industry Awareness: Stay up-to-date with industry trends and emerging media technologies.

How to become a Media Planner?

To become a Media Planner, a background in marketing, advertising, or communications is essential, along with strong analytical and strategic skills. Gaining experience in media buying, audience research, and digital advertising platforms is key. Online courses in media strategy and data analytics can help you develop the expertise needed to succeed in this field.

BSB40320/BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

Start turning your ambitions into skill and become the reason why your business thrives. Transform yourself into an impressive business all-rounder and learn the marketing expertise and small business management skills you need to achieve lasting success.

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BSB40820

Certificate IV in Marketing and Communication

Take on the exciting world of digital marketing. With this specialised marketing skillset you will set yourself up for success and thrive in the digital landscape. This exciting course will further your career by teaching you to strategise, think critically,...

View Course

Build your career as a Media Planner

Media Planner

Explore your career as an:

Gender Split

Employment by State

Highest Level of education (%)

Age Brackets

What can you expect from working as a Media Planner?

How to become a Media Planner?

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

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