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Email Marketing Executive

Email Marketing Executive

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April 24, 2018

About us

We are one of Australia’s oldest and largest providers of open learning. For over 100 years we have been helping people from all walks of life to improve their lives through learning. Over this time, we have delivered education and training to more than 700,000 Australians.

Today, we deliver a diverse portfolio of courses spanning three Divisions: Business, Finance and Services; Education, Health and Community Services; and Design, Science and Technology. We focus on meeting the needs of adult learners by providing highly flexible, accessible and affordable education and training.

Our team includes over 350 staff and 100 contract educators. Over the last three years, we have been through a fundamental organisational transformation. We have more than tripled the number of staff and expect to grow to more than 700 staff over the next three years.

About the position

Open Colleges is looking for a Email Marketing Executive to join our vibrant and growing Marketing team, focusing on delivering best in class email communications.

If you want the opportunity to work with one of Australia’s best Digital Marketing teams that rewards creativity and innovative thinking, with a very exciting career pathway, then please contact us today.

Key Responsibilities:

  • Working with the Communications Manager to leverage the Marketing Cloud platform to deliver, automate and optimise email marketing campaigns
  • Performs day-to-day email marketing activities including, but not limited to, email campaign briefing, copywriting, set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
  • Using email service provider segmentation tools to filter database
  • Working with designers to generate email campaigns
  • Post-campaign analysis and ongoing reporting across key email engagement and revenue metrics
  • Working with the Communications Manager in planning and execution of SMS marketing

Key Attributes & Skills:

  • Hand-on experience with one or more Email Service Providers / Marketing Automation tools (Marketing Cloud [preferable], Adobe, Responsys, Marketo, Pardot, Silverpop, etc)
  • Strong knowledge of Microsoft Excel, Word & PowerPoint
  • Experience working with creative and IT resources and a thorough understanding of related deliverables
  • Experience writing copy for eDM campaigns
  • Experience with setting up automations/journeys within an email service provider an advantage
  • Experience with email marketing
  • Experience with Dreamweaver and HTML an advantage
  • Excellent written and verbal communication skills
  • Great people skills and strong stakeholder management skills
  • Ability to use other software and tools as required, like Salesforce and other analytics packages like Google analytics
  • Great attitude and a desire to make their mark with a high performing marketing team
  • Team player and a great culture fit

Educational Qualifications:

  • Degree qualified in Business & Marketing

Please email your resume, cover letter and work samples to Ciaran Martin, Talent Acquisition Specialist, Open Colleges (02) 8048 5006.

Please note that due to the high volume of response anticipated for this role, only short listed candidates will be contacted.

                                                  **No Recruitment Agencies Please**

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