Various activities spur neurogenesis, or the creation of new brain cells, from aerobic exercise to nootropics to silence. In turn, neurogenesis can lead to memory enhancement or memory loss, depending on when it occurs. Researchers have found that they can control whether rats remember or forget new information by spurring neurogenesis at different times. If… Read More

“We tell ourselves stories in order to live.” –Joan Didion We’ve written about the power of storytelling before, but this time we’d like to dive deeper into the psychology of story as an organizational tool for the brain. Why does the brain latch onto narrative so tightly? Do we learn to communicate with stories as… Read More

In positive psychology, ‘flow’ is a term used to describe the optimal state of consciousness. It’s in this state that we become so energised and absorbed by what we’re doing that all distractions fade into the background and the hours seem to fly by. Obviously, achieving this state of flow is ideal for learning, because… Read More

In March, we headed to Rome for the Neuromarketing World Forum to bring you the latest research in the field and discuss what teachers, students, and lifelong learners can gain from a deeper understanding of the discipline. Here are some of our insights. What Is Neuromarketing? During the opening workshop, Michael E. Smith, Founder and… Read More

“We are not necessarily thinking machines. We are feeling machines that think.” —Antonio Damasio, neuroscientist Emotional intelligence is the ability to accurately perceive your own and others’ emotions, to understand the signals that emotions send about relationships, and to manage your own and others’ emotions. It consists of the following traits: Self-awareness Self-regulation Motivation (defined… Read More

Whether we do so consciously or not, we all form expectations about certain things in our lives, from how much we think we’ll enjoy a particular experience to the expectations we form about ourselves and others. Sometimes these expectations are based on prior experience, but more often than not, they’re based on what we’ve been… Read More