Course Description

Social media has revolutionised the marketing landscape, and this course has been designed to take you from social media beginner to expert. Created in consultation with a number of Forbes’ Top 50 global social media experts, you can be confident you're learning the very latest, first-class industry knowledge and expertise.

Ideal for people with a passion for all things social media, this nationally recognised diploma has no pre-requisites, meaning you can kick off your studies with some marketing experience, or none at all!

What will you learn?

  • Learn the fundamentals of social media marketing to give you the best foundation to work from.
  • Discover how to create engaging and effective marketing content.
  • Learn how to develop a social media network strategy featuring both organic posts and paid advertising on Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat and more.
  • Master the art of creating your own personal brand on social media.
  • Gain the skills needed to convert your social media marketing followers into loyal customers.
  • Learn how to implement and manage a highly effective email marketing strategy.

Why study this course?

  • This hands-on diploma will allow you to immediately apply the skills you learn to your workplace or business as you make your way through the course.
  • Get plenty of practice setting up and managing social media accounts and implementing social media campaigns.
  • As you complete your assessments you'll be develop an extensive online portfolio, which means you'll have a body of quality work to show potential employers once you graduate.
  • Open Colleges is the only VET provider which has been endorsed by the Australian Marketing Institute (AMI) to date for this program. AMI has the largest network of marketers in the country, and is the authoritative voice of marketing in Australia. 
  • Social media marketing is one of the fastest-growing industries and an increasingly vital skill-set. Take advantage of social media's true potential to drive results, whether to promote your own business or further your career.
  • Hoping to study at university? Take advantage of Open Colleges' formal pathways into study at several universities, including SCU, Edith Cowan Uni, UniSA and AIHE. 

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation as you may be eligible to enrol as an existing worker and may be able to complete your studies faster.

Potential career outcomes

  • Content Marketing Manager
  • Content Strategist
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Head of Digital Marketing
  • Head of Social Media
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Coordinator
  • Social Media Manager
  • Social Media Strategist