Course Description

Combining the Diploma of Marketing and Communication (Digital Marketing) with the Statement of Attainment in Marketing and Communication (Digital Marketing), Open Colleges’ Digital Marketing Pathway will give you a thorough education across the marketing spectrum.

The Pathway has been developed in consultation with industry experts to ensure you master the very latest digital marketing techniques.

What you'll learn

The course covers digital marketing channels: paid and organic search (SEM & SEO), display, email and mobile; as well as social media marketing; user experience; audience segmentation; marketing analytics; global campaign management; and managing a digital brand.

Why study this course?

  • Move from beginner to expert during the Diploma of Marketing Pathway course, which starts with the fundamentals of marketing before progressing into the more advanced digital skills.

  • This online digital marketing course is a nationally recognised professional qualification, delivered by Open Colleges.

  • You will graduate with a professional portfolio of your work, which you can use to demonstrate your abilities to potential employers.

  • No prior experience in marketing is required.

  • With Open Colleges’ flexible online learning, there are no classrooms and no deadlines. You simply login to the online campus to access all your learning materials, whenever and wherever you want.

Potential career outcomes

  • Digital Marketing Consultant
  • Digital Marketing Manager
  • Marketing and Communications Manager
  • Marketing Manager