Get your business off to a solid start with professional skills and knowledge across strategic planning, financial management, and digital marketing.

Why study this course?

  • This dual qualification will provide you with a strong set of business skills that you can use to build your small business.

  • You will understand how to effectively run your business. Your knowledge will extend across financial management and strategic planning.

  • You will learn to market your business to find customers, build brand loyalty and secure cashflow with a steady stream of clients.

  • The practical design of this course means that you don’t have to wait till you graduate to start using what you learn, you can apply your learning to your business immediately.

Course number E1190
Qualification name BSB42615 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication
Course duration Maximum 24 months
Recommended hours per week 12.0
Qualification level Certificate IV
Delivery method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Audio/video recording of role plays, Case studies, Portfolio of evidence, Presentations, Projects, Questions, Written reports
Awarded by Open Colleges Pty Ltd (Provider number: 90796)

About the course

The industry

Small businesses are booming in Australia, with over 2.1 million in operation across the country. These numbers are steadily increasing as more people are choosing to tread their own path and work for themselves.

Who this course is for

If you are thinking about starting your own business, but are unsure how to start, build or run a business, then this course is perfect for you. You will graduate with a broad skillset across all the key areas of small business, as well as the confidence to go out and make your business dreams a reality.

This course would also suit small business Owners and Managers who are looking to acquire marketing skills, as well as those moving into digital marketing or sales role within a small business.

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation as you may be eligible to enrol as an existing worker and may be able to complete your studies faster.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator
  • Small Business Operator
  • Small Business Owner

What you'll learn

During your study, you will learn to:

  • Develop a strategy and plan for your small business
  • Organise your small business finances
  • Make a presentation
  • Apply digital solutions to work processes
  • Market a small business
  • Analyse customer behavior
  • Review advertising media operations
  • Conduct market research
  • Create digital media user experiences
  • Establish legal and risk management requirements for your small business

Learning materials

The following resources are provided to you via OpenSpace:

  • Learner workbooks
  • Learner guides
  • Video resources and additional readings
  • Weblinks to relevant articles and activities
  • Course forums

Industry relationships


Students of this course will receive a membership to these organisation(s)

Course trainers

Damian Kasper

Damian has worked in the IT industry for over eight years in many different roles. Starting from desktop support, he progressed to network and systems engineering, software development and IT project management. He has worked for international organisations in both Timor-Leste and Papua New Guinea, while learning to fluently speak Tetun. His most recent position was IT Manager for a large multinational corporation. Damian’s qualifications include the Bachelor of Computer Science and Technology (Networks & Systems), TAE40110 Certificate IV Training and Assessment and Certificate II in Information Technology.

Michelle Badato

Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.

Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.

Peter McClatchey

Peter McClatchey has spent 23 years as a chartered accountant for PricewaterhouseCoopers. He has specialised in the financial services industry, providing accounting, audit and consulting services to a wide variety of industry leading superannuation, funds management and insurance clients. He has also been heavily involved in the development and delivery of accounting and audit training programs for all levels of staff. He has lived and worked in a variety of countries, including Australia, Singapore, Hong Kong, India and Fiji, providing accounting and audit services.

Timothy Naraiyanansamy

Timothy Naraiyanansamy has been efficient in managing a team of people who deliver digital marketing campaigns tailored to organisational needs, in preparing strategies to bring in the required return on investment. He has been working with companies who are after possible marketing solutions to achieve future success. This includes being involved with tasks focusing on Social Media, Website Optimisation, SEO, Web Analytics, eDM and PPC campaigns.
He has also been involved with international business which includes working closely with customs and freight forwarders in the areas of contracts, clearance and marketing of their products.
Timothy has had over 10 years experience in the VET industry, which has helped him to advance his organisational, communication, leadership skills, attention to detail and a range of services relating to instructional design and e-learning development.

Academic information

Please note that the qualification BSB42615 Certificate IV in New Small Business was superseded by the BSB42618 Certificate IV in New Small Business on the 26th of September 2018. Current students who will complete their course by the 27th of September 2020 will be issued the original qualification that they enrolled in. Students who are unlikely to complete their studies by 27th of September 2020, will be transitioned into the new version of the qualification.


Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements.

Getting Started

  • Develop and maintain business networks
  • Establish and maintain business relationships
  • Promote the relationship

Managing Risk

  • Identify and implement business legal documents
  • Comply with legislation codes and regulatory requirements
  • Negotiate and arrange contracts

Finance Essentials for Your New Small Business

  • Identify costs, calculate prices and prepare profit statement
  • Develop a financial plan
  • Acquire finance

Operating and Planning for Success

  • Identify elements of the business plan
  • Develop a business plan
  • Develop strategies for minimising risks

Marketing Your New Small Business

  • Develop marketing strategies
  • Determine a marketing mix for the business
  • Implement marketing strategies
  • Monitor and improve marketing performance

Introduction to Digital Marketing

  • Develop knowledge of the marketing communications industry
  • Identify industry employment obligations and opportunities
  • Identify future trends within the marketing communications industry
  • Update industry knowledge

Digital Disruption

  • Identify the convergent environment
  • Prepare cross sector marketing tools and techniques
  • Apply convergent marketing communications

Digital Relationship Management

  • Utilise digital workplace information
  • Lead work processes in a digital environment
  • Recognise and apply intellectual property requirements
  • Analyse ideas for communication to others
  • Provoke response and reaction
  • Debate and discuss ideas
  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

Marketplace Analysis & Customer Segmentation

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research report
  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

Customer Behaviour Insight

  • Confirm product or service market
  • Assess reasons for existing levels of consumer interest
  • Recommend focus of appeal for marketing strategies for product or service

Data Analytics

  • Collect data
  • Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes

Digital Marketing Channels

  • Research advertising media options
  • Review policy and procedures frameworks
  • Report research outcomes

User Experience (UX) Foundations

  • Specify intent
  • Classify users and conversation types
  • Profile user journeys and interventions
  • Design engagement opportunities and events
  • Converse, monitor and respond to users
  • Review and evaluate user experiences

Assessment details

  • Audio/video recording of role plays
  • Case studies
  • Portfolio of evidence
  • Presentations
  • Projects
  • Questions
  • Written reports

Recognition of Prior Learning

We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.

Open Colleges has developed an RPL application kit for this course.

The Student Handbook, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options. 

Course duration

The duration for the course is maximum 24 months. As a self-paced online course, the time it will take you to complete is flexible and dependent on ability and time available.

Qualification awarded

Upon successful completion of this course you will receive a nationally recognised BSB42615 Certificate IV in New Small Business and BSB42415 Certificate IV in Marketing and Communication from Open Colleges Pty Ltd (Provider number: 90796).

Please note that the qualification BSB42615 Certificate IV in New Small Business was superseded by the BSB42618 Certificate IV in New Small Business on the 26th of September 2018. Unless otherwise advised, current students who will complete their course within 12 months of that date will be issued the original qualification that they enrolled in. Students who enrol after this date, or are unlikely to complete their studies within 12 months, will be transitioned into the new version of the qualification. 



You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:

  • A qualification at Certificate II level or higher OR
  • 2 years of industry experience in a role that requires the use of written documentation and communication.

Minimum age

You will need to be at least 18 years old.


This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:

  • Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
  • 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.

Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.


You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)


You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video, audio and image files to OpenSpace. Many mobile phones and smart phones include this technology.

You will also need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.

Some assessments include a component for you to record an audio or video. The requirements for these vary depending on the assessment. If you are unable to conduct these in the workplace and this is a requirement of the assessment, you have the option of engaging with friends, family and other students to record this via other means, such as Skype.


To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Connecting digital cameras and downloading and storing images and audio files
  • Connecting digital video devices and downloading and storing videos
  • Compressing image, audio and video files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

Payment options

Pay in Full

If you choose to pay your course fees up-front in full, you’ll benefit from a 15% discount (unless otherwise advertised).

Pay 50% Deposit

If you choose to pay 50% of your course fees up-front, you'll benefit from 50% of the standard (or advertised) discount.

Payment Plan

Pay for your course in weekly or fortnightly instalments. By paying in instalments, you can schedule your payments around your regular outgoings and get ahead without breaking the bank. Open Colleges payment plans are interest-free.

ZipMoney Payment Plan

If you need a little more flexibility in your finances, and want to pay off your course fees over a longer period of time, we can assist by organising ZipMoney to pay your course fees directly to us on your behalf, and you pay this loan back to ZipMoney over a period of agreed time with them. ZipMoney provides you flexible options of selecting a 24, 36 or 48 months interest-free payment plan (dependant on which course you are enrolling into) to suit your lifestyle, giving you more flexibility than ever before. This payment method is only available over the phone, call an Enrolment Consultant to find out more or check out the FAQs here.

Studying online with Open Colleges

Flexibility - study at your own pace

When you study online with Open Colleges you’re in control.

You can choose to complete your course quickly or keep to a steady pace, and with no deadlines or schedules to stick to, fitting your learning around your everyday commitments is easy.

Everything you need to study is online so you can study wherever you like – but that doesn’t mean you’re on your own.

OpenSpace is our purpose-built online learning platform. It’s where you’ll go to access your learning materials, contact your expert trainers and assessors, upload your assessments and find all the support and motivation you need to keep going from the OC community.


Your online community

What is OpenSpace?

Open Colleges offers you a custom-designed online-learning platform called OpenSpace.

Your learning platform is the heart of your study experience. This is where you'll navigate through your course materials, contact your trainers and assessors, and connect with other online students.



What can you do in OpenSpace?

OpenSpace provides you with a secure, interactive learning environment that allows you to access a wealth of learning resources. In OpenSpace you can:

  • Access all your course materials, including videos and other digital resources
  • Complete the learning activities related to your course
  • Get the latest news about Open Colleges and your course
  • Get to know your fellow students by posting in the course forums, and find a 'Study Buddy'
  • Connect with your Trainers and Assessors
  • Access extensive online libraries for research
  • Upload your assessments, view feedback, and access your grades 

It’s just like a real campus – but it’s available anywhere and anytime.

How to get support

Academic support

Your experienced trainers are available in OpenSpace to answer any questions you may have regarding the learning materials or assessments.

Your training operations manager can also provide you with advice and support regarding the overall course. 

Student support

The student support team is your one-stop service centre for all student administrative issues – including enrolment, change of contact details, OpenSpace support, assessment results and certification.

You can access the student support team in OpenSpace or by email or phone

Peer support

As a student of Open Colleges you will join a community of over 65,000 people who are also studying online. Through OpenSpace you can connect and collaborate with others to share study tips and advice. 

Our students find this is a great way to keep motivated and build lasting friendships and networks. 

Work Placement Support

If your course contains work placement, the work placement support team can provide you with support, advice and resources if you encounter difficulties in securing a workplace for your work placement.

You can access the work placement support team via your trainer and assessor or the student support team.

About Open Colleges

Our history and heritage

Open Colleges has been delivering quality education for over 125 years. During this time, we have honed our unique learning model to become one of Australia’s leaders in online learning.

We’ve achieved this by continuously evolving our approach to meet the needs of our learners by offering flexible, accessible, affordable and supportive courses.

We have helped over 450,000 people in the last decade alone gain the skills to launch, change or take the next step in their careers.

All of us at Open Colleges put the student at the centre of everything we do, whether that’s helping you find the right course, designing a new course, making improvements to our online campus or giving the support you need to reach your goals.

Commitment to quality

December 2013 saw Open Colleges Australia (the holding company of Open Colleges Pty Ltd) become part of Apollo Education Group, Inc.

Being part of Apollo gives Open Colleges access to the expertise, experience and educational resources of the University of Phoenix (USA), Institute of Professional Development (USA), BPP University (UK) and other institutions in the Apollo global network.

Our ongoing partnerships and place within the Apollo family ensure we continue to deliver a student experience that’s best in class.


With Open Colleges you can:

  • Study nationally recognised qualifications
  • Choose from a wide variety online courses
  • Fit study around your family or work commitments
  • Enrol 365 days of the year
  • Find a payment option that works for you
  • Get academic and student support – online or over the phone
  • Join a community of thousands of like-minded students

Get in touch

Still got a question?

Call an Education Advisor on 1300 161 345 for more details about this course and the enrolment process.

It’s our priority to ensure you enrol in the perfect course so an Education Advisor will be in touch shortly to discuss your specific goals and what you want to achieve through studying online. They’ll clearly explain the course options that would suit you best and why they would work for you and talk you through how online learning with Open Colleges works.