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Employment Outlook


Copywriters work with marketers to provide written pieces for websites, magazines or many other marketing campaigns, with the goal of advertising and selling a product or service.


Average wage for

Employment Levels

Around 24,400 people are currently employed as Copywriters in Australia. This is set to increase slightly to 26,900 people by 2019, according to the Department of Employment.

Employment by State

45.4% of all Copywriters are employed in NSW. The area with the lowest number of Copywriters is NT, with only 0.6%.

Gender Split

This is a slightly male dominated industry with 53.4% of Copywriters being male and 46.6% female.

Age Brackets

The most popular age for people working as Copywriters is 25-34 years old, with 33.7%. A small percentage (3.9%) of people get into this career path older, aged 65 and over. There is also a number of people who enjoy a career as Copywriters, with 9.7% aged 20-24.

Hours Worked

Copywriters work an average of 42.7 hours a week which is 1.8 hours higher than the average for all occupations.

Education Level

The majority of Copywriters have a Bachelor Degree qualification (41.3%) or are at a Year 12 level (25.8%). 74.1% of people have a Cert III or higher, whilst 25.9% have a qualification which is Year 12 or lower.

Copywriter Duties & Tasks

  • Research item or service being sold, and competing products.
  • Write compelling and convincing material that converts readers into customers.
  • Provide written material for advertorial use in print, radio, television, or online.
  • Understand marketing principles and what convinces someone to make a purchase.
  • Use skills to make clear the benefits of a socially-desirable action.
  • Utilise techniques such as humour to entertain potential customers.
  • Understand online usability practices and features of the chosen delivery mode.
  • Be flexible enough to change writing styles to suit various platforms.



*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only.