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 Steve Rollings

Urban Property Agents

Steve Rollings

Retail Estate Sales Associate

"Real Estate is not a 9 to 5 job; it takes dedication and hard work. Your first couple of years are a real hard slog but it eventually pays off."

Steve Rollings is a Real Estate Sales Associate with Urban Property Agents in Brisbane. He first entered the real estate industry at just 18 years of age in the United Kingdom before moving to Australia five years later and taking up a position as a Sales Assistant to the Principal of Urban Property Agents, giving him the knowledge and experience to eventually move into his current position of Sales Associate.

While some see real estate as just a career, Steve is passionate about real estate and sees it more as a lifestyle choice.

1 In a couple of short sentences, tell us a little about your career journey and how it has evolved.

I began my real estate career in the UK aged 18. I finally moved to Australia aged 23 and started as the Sales Assistant to the Principal of Urban Property Agents (Daniel Argent). After around 14 months of mentoring and working side-by-side with Daniel, I started as a Sales Associate on my own.

I wrote $10.2 million in sales in my first year. That is considered a very big year as the industry standard for your first year is around $3 million to $6 million. This year I have already written 50% more than I wrote last year. 

2 What does your role as Real Estate Sales Associate involve?

As a Sales Associate I have a number of duties in order for my business to remain successful which I repeat every day. These include listing appointments, photo shoots, building inspections and negotiating contracts. Last but not least, the most important responsibility as a Sales Associate is prospecting for business. The most successful Agents in Australia do this day in, day out to make sure they are speaking with everyone who is selling, whether it is now or in three years time. 

3 What advice would you offer students looking to get started as a Real Estate Sales Associate?

Get your Real Estate Licence and a suit. Find an agency that is doing incredibly well, look for the number one Agent in the office and be their sponge. Do exactly what they do (they are the number one Agent for a reason). I did this with Daniel Argent; I stalked him for weeks to give me a chance.

Also, listen to Alexander Phillips and James Tostevin interviews on YouTube as they are rated two of the best Agents in Australia. 

4 What are the latest trends in real estate in Australia? How have the many reality real estate TV shows impacted on the industry?

Million Dollar Listing New York has made a big impact on the real estate industry here in Australia. Fredrik Eklund, the world's number one broker, has been to Australia a couple of times now to talk about his success and findings. 

5 What has been the most challenging sale you have been involved in and how did you overcome it?

My most challenging sale to date was in Kenmore Hill. The property had been on the market with another Agent for over six months without an offer and with feedback around $1.2 million, the seller was disheartened.

I listed the property and sold it within three weeks for $1.4 million. However, on the buyer’s building inspection they found termites had eaten part of the house and 12 structural beams needed replacing. This was a big concern for everyone involved, but the only way to overcome this was to get the work done.

I personally called over 20 companies to find the best quote. I then managed the work on the property to make sure it was done properly and in time for settlement.

Finding two major structural issues with a house is a big, big problem. All the staff in the office were amazed I kept it together. 

 
6 What are the top three things clients are looking for in a real estate sales professional?

Energy, trustworthiness and reliability. Doing what you say you are going to do. If you can demonstrate those attributes, no one will argue fees or marketing costs.

7 Anything else you would like to add?

Real estate is not a 9 to 5 job; it takes dedication and hard work. Your first couple of years are a real hard slog but it eventually pays off. 

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