Commercial Sales and Rentals
Born and raised in Sydney, Mark Novak has been selling real estate for 21 years. At just 23 years of age, he founded The Novak Agency (now known as Novak), which has grown to become one of Sydney’s most successful and recognised real estate brands.
Winning accolades such as Real Estate Agency of the Year at the 2015 Northern Beaches Local Business Awards is testament to Mark’s tireless work and commitment to all aspects of residential and commercial sales.
I had always had a dream to own a real estate agency, one that was unlike any other! After completing my HSC, I had secured a job working for a well-known real estate agency, and at the ripe age of 20, I held the title for New South Wales’s top salesperson.
From there I purchased a large share in a property management business where I was employed. At just 23, I founded The Novak Agency, which I ran out of the old Shephard’s Pie Shop in the heart of Dee Why on Sydney’s northern beaches.
Now known as Novak Properties, I employ some 40+ staff right across the residential and commercial property sectors, sales, leasing and property management. I’m proud to say we also won Real Estate Agency of the Year in last year’s Northern Beaches Local Business Awards, voted on by the general public.
There really is no typical day; however, if I had to jot it down on paper it might look like this: 5am – wake up and exercise for 1 hour (rain, hail or shine); 6am – morning coffee and reflect on the day ahead; 6.15am – protein shake; 7am – out the door; 7am–10am – meet with the sales team and make minimum 50 calls to perspective and current clients; 10am–8pm – generally meet with clients, close deals, negotiate, motivate the team, reply to emails, meet with staff, calls, call, calls and more calls. Between 8pm and 5am, I am always available on my phone, hence our motto ‘we never sleep’. I’m not actually certain that I do! Love what you do and you’ll never work another day again in your life!
It’s often apparent right from the outset when someone has the natural ability to sell. Making connections with people, listening and learning, combined with a very strong passion for selling are all-important facets. Real estate is long hours. Often clients want to meet with you before or after their day has started or ended, so if you’re looking to work Monday to Friday, from 9am to 5pm, then this is not your career. A love of property and people is a must.
Hands-on experience is invaluable. If you are able to get your foot in the door and work inside an agency, then you’re more than halfway there. Ask questions, attend open homes, go to real estate seminars that will enable you to network and do extensive research on the area that you are interested in working in.
RESEARCH! It’s important to continually study the happenings in and around the local area. Not only are statistics important, so too is knowing about developments in and around the area, new infrastructure, council changes, interest rate changes and current market data.
I used to go around and doorknock to introduce myself. I would literally walk the streets, knocking on doors and shaking hands with the locals to get my face and name out there. I would also sit in the office until 9pm calling through lists and lists of people, asking if I could come and appraise their homes. Once I got my foot in the door, I was off and running. Not a whole lot has changed 22 years on!
Real estate is one of very few industries where you are able to truly make people’s dreams come true, while building lifelong relationships. Sure it’s a hard climb, with many obstacles along the way; however, I would not change a single moment. Now at 39, I can honestly say I’m proud of where this incredible industry has taken me – a dream, now a brand that has transpired through much hard work and grown from strength to strength. This success is only possible as a result of 40 of the most incredible men and women that I have the pleasure of working alongside each and every day. Follow your dreams, be fearless, be honest and always treat people the way you wish to be treated.