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Emily Thompson

Property Marketing Co-ordinator

Emily Thompson

"If you have an interest and passion for property, are dedicated to achieving the best results for all involved and have a creative flair, then give real estate marketing a go."

Emily Thompson is the Marketing Co-ordinator at Pilcher Residential in Sydney. She has been in the real estate industry for six years having worked her way up from sales administration into property marketing. She holds a Certificate IV in Property Services and thrives on using her creativity to help make property look its best and stand out from the competition.

1 What first sparked your interest in property marketing?

I first discovered an interest when I was working in a sales administration role. I saw how property marketing worked and wanted to be involved. I love attending the photo shoot and seeing how the photographer makes the shot look its very best right up until placing the property online and showing the vendors how it all turned out.

2 What does your role as a Property Marketing Coordinator involve?

I am responsible for attending all marketing team appointments with the photographer, copywriter and floor planner, editing any materials as required, preparing marketing materials such as online advertising, signboards and brochures, liaising with vendors and updating social media.

3 What advice would you offer students looking to get into real estate marketing?

If you have an interest and passion for property, are dedicated to achieving the best results for all involved and have a creative flair, then give real estate marketing a go. It’s an exciting role that’s rewarding and different every day.

4 How do you keep up to date with new technologies in your day-to-day work? What software do you regularly use in your role?

It’s helpful to subscribe to any property or technology-related real estate blogs such as Inman – an American-based company that specialises in industry news and trends - to help you stay ahead. These blogs are updated by industry leaders and discuss how new technology can be implemented in your office.

5 What is the biggest challenge you face in your daily work and how do you overcome it?

The biggest challenge would be time management. It can become overwhelming when you have several campaigns going at the one time. I have found that prioritising from least important to most important really helps. This is a skill I’ve acquired over the years and it has become quite important to being successful in my current role.

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