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Employment Outlook

Social Media Manager


Average wage for

Employment Levels

Around 74,800 people are currently employed as Social Media Marketers in Australia. This is set to increase slightly to 84,100 people by 2023, according to the Department of Employment.

Employment by State

48.4% of all Social Media Marketers are employed in NSW. The area with the lowest number of Social Media Marketers  is NT (0.3%), and ACT with only 0.9%%.

Gender Split

This is a female dominated industry. 59.7% of Social Media Marketers are female and 40.3% are male.

Age Brackets

The most popular age for people working as Social Media Marketers is 25-34 years old, with 39.7%. A very small percentage (1.5%) of people get into this career path older, aged 60-64. There is also a number of people who enjoy a career as Social Media Marketers, with 27.4% aged 35-44.

Hours Worked

Most Social Media Marketers work full time (78.7%). Full time workers spend on an average 39.4 hours per week as compared to the all jobs average of 40.0 hours. 

Education Level

The majority of Social Media Marketers have a Bachelor Degree(49.1%) or are at a Post Graduate /Graduate Certificate level (17.7%). 15.5% have a qualification which is Year 12 or lower.



*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only.