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Employment Outlook

PR Coordinator

The PR Coordinator helps the public relations officers in planning, developing,  evaluating and placing information and communication strategies that present an organisation to the public and external clients. They ensure the brand is best represented and that the customer face is consistent with company directives.


Average wage for

Employment Levels

There are currently 20 700 people employed as Public Relations Coordinators in Australia. According to the Department of Employment over the next 5 years (up until the year 2018) there will be more than 1 500 additional job openings within this profession.

Employment by State

The majority of Public Relations Coordinators are employed within NSW. There are a higher proportion of Public Relations Coordinators in VIC and QLD than the average for all occupations, while the population in SA, TAS, NT and ACT is close to the national average.

Gender Split

This is a female dominated industry. 72.3% of Public Relations Coordinators are female and 27.7% are male.

Age Brackets

The median age for Public Relations Coordinators is 33 years. Public Relations Coordinators are 7 years younger than the average age for all occupations.

Hours Worked

Public Relations Coordinators work an average of 36.6 hours a week. This is 3.5 hours less per week than the average for all occupations.

Education Level

The majority of workers employed in this profession have at least a Year 12 qualification. 82.4% of Public Relations Coordinators have a qualification that is Certificate III or higher while 12.8% have a qualification that is Year 12 or lower.

PR Coordinator Duties & Tasks

  • Planning, developing and implementing PR strategies
  • Liaising and answering question from media and internal departments
  • Researching and writing press releases
  • Devising and coordinating photo opportunities
  • Sourcing and managing speaking and sponsorship opportunities



*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only.