Open Colleges
marketing-and-events Marketing and Events Direct Marketing Officer careersmarketing-and-events outlook

Employment Outlook

Direct Marketing Officer

Direct Marketing Officers promote a company or client's products or services and manage stock/inventory for advertising. They ensure the brand is consistent and that direct marketing campaigns are in line with company directives.


Average wage for

Employment Levels

There are currently 47 500 people employed in Marketing roles similar to Direct Marketing Officers in Australia. According to the Department of Employment over the next 5 years (up until the year 2018) there will be more than 6 000 additional job openings within similar professions. The demand is expected to be high.

Employment by State

The majority of Direct Marketing Officers are employed within NSW. There are a higher proportion of Direct Marketing Officers in VIC and QLD than the average for all occupations, while the population in SA, TAS, NT and ACT is close to the national average.

Gender Split

This is a female dominated industry. 63.2% of Direct Marketing Officers are female and 36.8% are male.

Age Brackets

The median age for Direct Marketing Officers is 31 years. Direct Marketing Officers are 9 years younger than the average age for all occupations.

Hours Worked

Direct Marketing Officers work an average of 40.5 hours a week. This is 0.4 hours more per week than the average for all occupations.

Education Level

The majority of workers employed in this profession have at least a Year 12 qualification. 74.7% of Direct Marketing Officers have a qualification that is Certificate III or higher while 22.1% have a qualification that is Year 12 or lower.

Direct Marketing Officer Duties & Tasks

  • Planning, developing and organising advertising policies and campaigns to support sales objectives
  • Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • Analysing data regarding consumer patterns and preferences
  • Interpreting and predicting current and future consumer trends
  • Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels



*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only.