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Employment Outlook

Digital Marketing Coordinator

A Digital Marketing Coordinator oversees the day-to-day execution of digital marketing plans. They ensure the brand is consistent and in line with company directives.


Average wage for

Employment Levels

Around 58,600 people are currently employed as Digital Marketing Coordinators in Australia. This is set to increase to 70,900 people by 2019, according to the Department of Employment.

Employment by State

38.6% of all Digital Marketing Coordinators are employed in NSW. The area with the lowest number of Digital Marketing Coordinators is NT, with only 0.1%.

Gender Split

This is a very female dominated industry with 38.8% of Digital Marketing Coordinators being male and 61.2% female.

Age Brackets

The most popular age for people working as Digital Marketing Coordinators is 25-34 years old, with 41.9%. A small percentage (2.7%) of people get into this career path older, aged 60-64. There is also a number of people who enjoy a career as Digital Marketing Coordinators, with 8.8% aged 20-24.

Hours Worked

Digital Marketing Coordinators work an average of 40.3 hours a week which is 0.6 hours lower than the average for all occupations.

Education Level

The majority of Digital Marketing Coordinators have a Bachelor Degree qualification (47.3%) or are at a Post Graduate/ Graduate Diploma or Graduate Certificate level (21%). 84.7% of people have a Cert III or higher, whilst 15.3% have a qualification which is Year 12 or lower.

Digital Marketing Coordinator Duties & Tasks

  • Prepare marketing reports by analysing sales data
  • Support sales staff by providing sales data
  • Research competitors to ascertain market trends and company position in the market
  • Plan meetings and trade shows
  • Monitor budgets and compare against plans and forecasts



*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only.