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Employment Outlook

Digital Marketing Analyst

A Digital Marketing Analyst oversees the day-to-day execution of research marketing plans. They ensure the brand is consistent working with marketing coordinators to ensure campaigns are in line with company directives and analysed research material.


Average wage for

Employment Levels

There are currently 47 500 people employed in Marketing roles that may be similar to Digital Marketing Analysts in Australia. According to the Department of Employment over the next 5 years (up until the year 2018) there will be more than 6 000 additional job openings within similar professions.

Employment by State

The majority of Digital Marketing Analysts are employed within NSW. There are a higher proportion of Digital Marketing Analysts in VIC and QLD than the average for all occupations, while the population in SA, TAS, NT and ACT is close to the national average.

Gender Split

This is a male dominated industry. 68% of people in roles similar to Digital Marketing Analysts are male and 32% are female.

Age Brackets

The median age for Digital Marketing Analysts is 32 years. Digital Marketing Analysts are 8 years younger than the average age for all occupations.

Hours Worked

Digital Marketing Analysts work an average of 40.5 hours a week. This is 0.4 hours more per week than the average for all occupations.

Education Level

The majority of workers employed in this profession have at least a Year 12 qualification. 74.7% of Digital Marketing Analysts have a qualification that is Certificate III or higher while 22.1% have a qualification that is Year 12 or lower.

Digital Marketing Analyst Duties & Tasks

  • Prepare marketing reports by analysing sales data
  • Support sales staff by providing sales data
  • Research competitors to ascertain market trends and company position in the market
  • Plan meetings and trade shows
  • Monitor budgets and compare against plans and forecasts



*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only.