Est Magazine Editor
Sian MacPherson is a true creative. After initially establishing her own interior design company, SMP Design, Sian has more recently gone on to support the design industry in which she works by creating Est Magazine. Driven by a passion for sharing great Australian style with the world, Est was developed as a platform to showcase the talents and the achievements of designers based both locally and abroad. After recognising a need for a digital platform in order to take Australian style to the world, Sian, together with her co-founder, established Est in 2011.
Over the past four years Est has gone on to become Australia's leading digital design and lifestyle magazine. Working within the creative industries as both an editor and a designer, Sian has developed a well-honed eye for an original aesthetic that will outlast trends while exuding personality and individual style. As a designer, Sian's work tends to place strong consideration toward designing environments that incite calm from within as a counter balance to the hectic and fast paced nature of the individual lives that are led outside the home.
Australian design is really starring on the world stage at the moment. Our international readers, particularly those based in the US, are really hungry for the fresh and relaxed yet sophisticated style that our designers take when it comes to designing our homes and interior spaces.
The influence of Art Deco is starting to talk hold - the graphic shapes and colour ways of that period are starting to infiltrate through.
Actually I really do. I've lived in Sydney, Melbourne and Brisbane over the past 8 years and the style varies quite a lot between state to state. Melbourne certainly sees a lot more colour with a bigger focus on art in the home while Sydney takes a much more beachside living approach with lots of white, light filled spaces. Brisbane homes slate perhaps a little more conservative than the southern states.
Through osmosis I think. I speak with designers regularly about their projects and their influences and hearing them speak with such passion for what they do inspires me think differently and explore new styles.
There are a few that I personally love at the moment - all for very different reasons. David Flack in Melbourne and Tamsin Johnson in Sydney are on my radar at the moment for their sophisticated, elegant style with a touch of whimsy.
I would say be prepared to get your hands dirty - it's not a glamorous job by any means - it can be stressful but also highly rewarding. You will spend your first few years learning through observation - there is a lot to learn when you first start out that you might not be aware of so be prepared to accept that you don't know it all just yet. One of the most important components to the job is knowing how to deal with clients and how to build relationships. Do what you say you are going to do and always, always keep the client in the loop on timing and costs and you will go far.