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Why Aspiring Entrepreneurs Should Blog

by Jennifer Lachs
Posted: March 10, 2016

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There has never been an easier time to start your own business than today.

With the rise of technology and the internet, most people, no matter their background or education now have access to a whole host of tools and resources to help them run their own businesses.

New crowdfunding platforms, such as Kickstarter and Indigogo, have completely changed the funding game; everybody can now become an investor.


With so many opportunities, it is no surprise that young people are less afraid to step out of the comfort zone of traditional corporate jobs and brave the entrepreneurial path.

Studies have shown that almost two thirds of millennials have “run my own business” as a career goal.

When starting your own business, whether it’s a cupcake store, a service-based start-up or an iPhone app, there are a million and one things to take care of and learn: building your website, finding clients, designing and testing products, finding suppliers, dealing with paperwork and taxes; the list goes on.

The last thing you might think you’ll have time for is blogging about your new business.

However, ignoring this could be a big mistake.

Here are 5 reasons why every aspiring entrepreneur should blog, no matter if you have an online or traditional brick and mortar business.

Solidify your own vision

Developing a new business or product takes time, research and a lot of tweaking. You might start off with one vision in mind, but end up changing your products and ideas along the way. Writing blog posts about your services or products and the problems you are solving for your potential clients really helps to clarify your own vision.

Sitting down with a pen and paper (or laptop) really forces you to think about how your business stands out from the crowd, how it can help people and why people should pay attention.

Build your brand and audience before you even launch

Nowadays businesses don’t launch on launch day. To get noticed, you will want to create a buzz about your brand well before the big day. Blog posts give people a glimpse behind the business scenes and let them get to know you and your unique voice.

The tone and look of your blog, and its branding, will leave a lasting impression that people will remember on launch day.

The buzz you create should attract the right crowd, your ideal customers, and help grow your audience. When the big day comes around, you will already have fans that help you spread the word.

Build your brand and audience

Become an expert in your field

Every entrepreneur should aim to solve a problem. You know your product or service better than most people and know how it can help people. Sharing valuable content in a blog can help your potential customers with something they struggle with; it will make their lives easier. Once you’ve generated a lot of valuable content, you will begin being seen as an expert in your area. This will help draw in a larger audience, and more potential customers. It also creates trust between you and your clients, as they will know they can expect high quality content and services from you.

It’s great (and cheap) marketing

You probably won’t have a huge marketing budget when starting out. Fortunately, blogging is pretty cheap, only requiring you to add a blog page to your website and write a couple of posts a week.

Content marketing is seen as a “holy grail” of inbound marketing, and with good reason. Aside from being great for SEO (search engine optimisation), blogging feeds into all other parts of your marketing strategy, providing content for your social media channels and newsletters. Your blog can feed all your other marketing efforts.

Attract co-founders or investors

Your blog is like a window into your business. Engaging and informational content will attract people interested in the sector you are writing about. This is a great way to get in touch, not only with potential customers, but co-founders, investors and contributors.

Be clear if you are looking for someone to work with and what skills and input you require, and add it to your about or work page. You never know, you might find the Steve Wozniak to your Steve Jobs.

There you have it, 5 great reasons to blog as an entrepreneur. And here’s a bonus one: blogging can be a lot of fun, too!


Jennifer Lachs

Jenny is a globetrotting writer and the founder of Digital Nomad Girls, a community for location-independent women around the world. Originally from Munich, Germany, she has lived and worked in over a dozen countries for the past 10 years.

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