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Why you need to start your own business with the end in mind

by James Anderson
Posted: February 19, 2017

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Although the excitement of starting a career as a personal trainer is something that should be cherished, I’d like to offer a piece a bit of advice that I believe might make it even better: start your business or your career by thinking about the end of it, writes Personal Trainer, Business Owner and Entrepreneur, James Anderson.

I say this because it’s such an easy thing to miss, yet after years of being a personal trainer (and a PT business owner), I realised the power of envisioning an outcome, an end-result, a finish line. It’s simply a way of reverse-engineering your amazing career by first beginning with the finale - start with the end in mind.

So here are four reasons why I believe you should start your own business and/or your career with the end in mind.

1.    The vision

Ellen DeGeneres helps young boy fund recycling business

Instagram: @theellenshow / Image via 


During the process of goal-setting it’s always of paramount importance to develop a clear vision of the result that you want to attain, right? So why shouldn’t the end of your business be anything other than a goal to aspire to?

I suggest you start to think about how you’d like to finish up your career in your industry and asking yourself questions such as:

  • How would you like to be remembered by your clients and co-workers (some of which will likely become life-long friends)?
  • How many lives will you have impacted?
  • How much money would you like to have earned? 

These are all simple yet powerful questions that will motivate and inspire you to work hard to ensure you achieve them.

I’m not saying the end needs to be anytime soon, but the sooner you ask yourself these positive questions about the finish, the more inspired you’ll be from the start.

Related: 24 creative ways to add value to your personal training clients

2.    The compass effect

I imagine every career having its fair share of ups and downs. And as much as I’d like to say that personal training is a walk in the park, it can often be more like a long sprint… in the dark.

However, another flow on effect of envisioning your positive end as mentioned above is that it can also act as a compass for those times in which you find yourself a little lost in the day-to-day.

But when you have that vision, then all you need to do is begin to find your way again by focusing on “why” you’re doing what you’re doing. Because when you have the vision, it’s much easier to get yourself back on track.

3.     It helps draw the map

Serena Williams's view of city

Instagram: @serenawilliams / Image via 


Again, it all begins with you thinking about the end. If you know where you want to end, then it leaves clues as to what must be done to get you there.

  • Do you want to have your own facility one day? Then what must you do to make that happen?
  • Do you want to be a strength and conditioning coach for a professional sports team? Then there’s another path of things that must be done.

 The vision acts as a light shining back towards you, showing you glimpses of the things that need to be done to get you there.

4.     Finding your avatar client

Start your own PT business with the end in mind like John Gannon
Instagram: @johnnygannon / Image via 


When you first start out you won’t often have the freedom or luxury to pick and choose your clientele as you’ll still be building your business. However, once you’re up and running you’ll quickly start to get a better idea of who your avatar (aka perfect client) is.

Related: Dream Job: Johnny Gannon, Personal Trainer to a Surfing World Champion, Taj Burrow.

It’s important to think about the end again when summing up what types of clients you'd like to build your career around. Remembering that the more satisfied and fulfilled you are when training your clients, the better results and the longer you’ll likely continue doing it for.

I hope that this article has made you stop for a minute and think about the bigger picture for where you want to end and what you’d like to have contributed to the world along the way. 

Good luck.


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James Anderson

James is the owner of a women’s only tribe based at Bondi Beach that focuses on strength and conditioning team training for optimal outcomes and long-lasting solutions.

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