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New And Upcoming Careers in the Fitness Industry

by Yvette McKenzie
Posted: July 23, 2015

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By Catherine Rodie

Careers in the fitness industry are growing at a staggering rate. And as new fitness trends emerge, so do the opportunities for individuals that want to build a career within the health and fitness industry. Here are three areas that might present new job prospects.

Competitive fitness

Extreme fitness events that involve military style obstacle courses have seen a huge surge in popularity with 1.3 million participating in ‘tough mudder’ alone. With a number of different events in Australia this is a trend that won’t be going anywhere anytime soon.

Aside from job openings within the companies running these events, there are also opportunities for personal trainers to work with individuals or teams that want to participate in events.

This is something that personal trainer Jen Dugard does quite a lot of. She says that when working towards this type of event she works with clients on specific skills that they will need as well as overall fitness.

For example, Dugard says that in order to complete upper body obstacles such as ‘monkey bars’ individuals first need to learn to hang on a bar – something she says is harder than it sounds!

“We also need to teach them to climb walls and give technique for traverse walls, rope climbs and barbed wire crawls along with all of the other obstacles they may come across,” she says.

Personal trainers working in this niche area offer training tips and specific skills as well as conditioning sessions to get them ready for their events.

Online training

Another new development in the fitness industry is the rise of online training. This involves providing tailored training programs and advice for clients via email or social media forums.

Recreational running coach Zoey Martin has been training her clients via the Internet for over a year. She says that a big plus is accessibility. “I can coach anyone with access to the internet,” she says.

Martin thinks that fitness, especially for women is riddled with issues of accessibility such as family commitments, work commitments and geographic location. She also notes that traditional gyms intimidate some women.

“I think online coaching breaks through a lot of those barriers and gives people the confidence to then seek out more traditional forms of coaching."


While CrossFit has been around for a while it is becoming increasingly mainstream. Becoming qualified to instruct CrossFit allows you to work within affiliated centres that are opening up all over the place.

CrossFit trainer Joe Martin says that one of the reasons that CrossFit has become so popular is that it is very scalable. “you can have an 80 y/o Grandmother in the same room as a Marine and they would be doing the same workout and both working equally hard,” he explains.

In addition to this, the group dynamic in a CrossFit session makes participants work harder than they would on their own. Martin also says that CrossFit is designed for the ‘everyman’. “It won't make you a world class Powerlifter, or champion Bodybuilder, but it will make you stronger, leaner, faster and healthier,” he says.


If you're interested in a career in Fitness, check out our interviews with fitness experts and find out how you can be a part of this great industry.



Yvette has over a decade of professional experience at some of Australia’s largest media corporations, including Southern Cross Austereo and the Macquarie Media Network. With a degree in Communications (majoring in Journalism), she covers stories on education, new knowledge technologies and independent learning.

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