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The Importance of Maintaining a Social Media Profile

by Yvette McKenzie
Posted: February 09, 2015

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With so many different social media outlets it can be difficult to keep all of your information up to date, however as more people look to social media to find out information about you, it's vital that your social media profile is current and professional.

Many potential employers will discover or research you via social networks such as LinkedIn and Twitter so it's important to keep your profiles active and relevant. You might have a shining CV but your latest Facebook update or tweet may not reflect that. So if you're looking for a new job or want to market yourself a little easier, consider refreshing and updating your social media profiles to boost your chances of success.

Maintaining a good social media profile - hiring manager looking at pool of candidates

Don't try to do it all

There are so many different social media websites out there that it can be all too easy to sign up to everything and then get overwhelmed with trying to update everything at once. Choose the social media profiles which are relevant for your career. For instance, if you're a photographer a Pinterest or Instagram account can be a great way to promote your images, or if you're a writer then a Tumblr account may be for you.

It's also important to have accounts on the "standard" social networking sites such as Twitter and LinkedIn as this will be the first way that employers and new connections will try to find you. If you find it too much to manage your accounts, then consider using scheduling apps like Tweetdeck or Hootsuite which allows you to post updates to your profiles in advance. 

Decide on a professional image

Use a photo of yourself which looks professional and fits in with your choice of career. If you want to get a job in banking it's probably best to use a photo of you wearing a suit and tie, rather than opting for that snap of you on the beach in your swimwear!

You should also make sure that your photo is of you: don't leave it blank or use an avatar. Employers will want to put a face to a name, and it looks unprofessional if you're displaying a photo that isn't of you.

Check your privacy settings

Before you start posting, check your visibility online. If you've got a personal Facebook account for instance, you should heighten your privacy settings so that your profile cannot be found through searching online or through the website. Additionally, you should ensure that you have a public Twitter and LinkedIn profile if you'd like to be discovered by new connections.

You should do a search online of your name and see what comes up too: you may find that an old website or social media profile you've forgotten about shows up.

Publish relevant content

Make sure you post about interesting things, whether it's retweeting other people's content, posting news stories from your industry or simply updating your status to let others know you're looking for work. The best way to maintain your social media profile is to be active: it's more likely that you'll impress an employer if you have a vibrant profile, rather than with a profile that sporadically gets updated.

By following these tips you can maintain a professional image online, which will hopefully reflect the professional image you have on your CV!




Yvette has over a decade of professional experience at some of Australia’s largest media corporations, including Southern Cross Austereo and the Macquarie Media Network. With a degree in Communications (majoring in Journalism), she covers stories on education, new knowledge technologies and independent learning.

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