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How have businesses adapted to working online?

by Chloe Baird
Posted: May 21, 2020

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How has work changed with businesses operating online during Covid-19? 

The Coronavirus pandemic has disrupted businesses globally in a way that has never been seen before.  

Since lockdown orders were issued in Australia, many businesses have had to reinvent themselves in order to continue to work during this time.  

This has required a lot of business owners and their employees to think outside the box, and to think creatively when it comes to serving their customers and remaining profitable while adhering to strict health and safety regulations.  

For some, it means developing an e-commerce strategy. This could mean that they’ve had to rapidly convert their physical store into a digital space where they can sell their products online. This is true for bricks and mortar stores, as well as businesses that offer a particular service that would usually take place face-to-face, such as a personal training session.  

One thing’s for sure: even when restrictions have eased, the ‘new normal’ is going to take a little bit of getting used to.  

Positive outcomes for businesses during Covid-19 

Across Australia and the world, we’re now seeing new and inventive ways of doing business that have some people wondering, “Why weren’t we doing this already?” 

It’s hard to imagine any positive outcomes from the Covid-19 global pandemic. But there are some constructive aspects we can take from this situation.  

It has encouraged businesses to think more about social responsibility 

For example, some supermarkets in Australia have introduced special shopping hours where the stores are closed to everyone except the elderly. Virgin Orbit has concentrated its efforts on manufacturing a mass-produced ventilator. Suncorp has pledged $1 million towards the Smith Family with a focus on online learning for children in disadvantaged families who can’t afford a computer or a home internet connection. 

It has opened up new conversations about the ways we work 

Working remotely works better for some than others. However, if people do find that they are more productive at home, it is now abundantly apparent that it is not only a viable option to work from home, but one that can be beneficial to the company.   

It has led to new creative ways of thinking 

How can we continue to operate during lockdown restrictions? As businesses continue to innovate in the face of adversity, it has opened up a floodgate of fresh, new ideas. As we move forward through this crisis, it’s a time for a lot of businesses to rethink their current business model, or to consider other ways they can help serve their customers.   

It has reinforced the value of a strong team and good office culture 

Working in an office environment, it may have been easy to take little things for granted, such as catch-ups by the coffee machine or face-to-face group brainstorming sessions. But the sudden lack of these daily interactions with our colleagues has reminded us how important it is to have a strong, cohesive team. To that end, many teams have found different ways to connect, collaborate, interact and work together to achieve their targets.  

Businesses have been forced into action 

The urgency that businesses have felt to get things moving as quickly as possible has led to an increase in production levels. While none of us want to be working in an environment that constantly feels like we’re under extreme pressure, it has made us realise that it is possible to fast-track certain projects and cut through red tape to get things up and running. And if there are a few bugs at launch? They can always be fixed.   

There’s renewed focus on supporting small Aussie businesses 

With overseas production grinding to a crawl and many Aussie businesses doing it tough, there’s been a strong focus on the importance of investing in Australian made and owned products. Communities have banded around their local businesses to support them during these times. 

How can you prepare yourself for the ‘new normal’? 

While nothing can quite prepare you for the unprecedented challenges that come with a worldwide pandemic, there are ways you can future-proof yourself.  

Open Colleges’ Diploma of Business is a nationally recognised online course that will help you gain a professional edge in the business world.  

This course has been designed in consultation with industry experts, which means that it will teach you up-to-date and in-demand skills employers are looking for.  

This is the perfect course for those who want to stand out from the crowd, whether you’re looking to change careers or move into a management position.  

Get your foot in the door with OC’s online Diploma of Business and get ready to make your career goals a reality.   


Chloe Baird

Chloe is an Open Colleges alumnus who now works full time for OC as a Content and Copywriting Specialist. She is passionate about encouraging others to pursue their goals through education.

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