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Why you need to start a career in Social Media Marketing [Infographic]

by Marianne Stenger
Posted: December 12, 2016

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If you’re a great communicator, have a knack for storytelling and are analytical by nature, a career in social media marketing could be right up your street. 

New research shows that nearly one-third of the world’s population or approximately 2.34 billion people will soon be accessing a social network regularly. So it’s hardly surprising that social media marketing is quickly becoming one of the hottest jobs around. 

According to data from LinkedIn, the demand for social media jobs has increased by 1357% since 2010, and even the briefest of searches for social media manager jobs in Australia will bring up thousands of results on job sites like Adzuna, Indeed, Jora and SimplyHired. 

Social media managers are also some of the most highly paid social media professionals out there, with entry-level social media managers in Australia potentially earning up to $83 000 depending on key job attributes and experience. Hudson says this could be up to $130 000 in some industries. 

“Social media has completely revolutionised marketing and communication. And it has done that very quickly,” explains Jonathan Tanner, Director of Social Media College. 

“There’s a huge groundswell of people who have come through high school being social media literate and are aware of the power of social media. They now realise there is an actual career in social media, and it’s a very exciting proposition.” 

So if you're looking for a visual snapshot, check out the state of social media marketing careers in Australia via the infographic below:

Career in social media marketing industry in Australia infographic

So what should you be doing if you want to land yourself a job as a social media manager? Here are a few tips for getting started. 

1.    Start by strengthening your own online presence

When recruiting social media professionals, hiring managers tend to look for candidates who are already active on social media and have a firm grasp on how to engage and connect with their audience. 

If you claim to be a social media guru but aren’t very visible online, it will be difficult for employers to take you seriously. So your first step towards finding a job in social media marketing will be to develop a strong presence on all the major social networks, including Twitter, Facebook, YouTube and Instagram. 

Start by following some of the social media influencers in your niche or industry and take note of what sort of content they share, how they engage with their followers and how they adjust their approach for different social networks. 

2.    Take a course in social media marketing 

Experience is important, but on its own, it may not provide you with the foundation you need to successfully market a business online in today’s competitive and fast-paced environment. 

With this in mind, taking a course in social media marketing is one of the best ways to kick start your career as a social media professional. 

You’ll learn how to create engaging marketing content, develop a social media network strategy, understand how organic and paid advertising works and even manage your own personal brand. 

Aside from the practical skills and knowledge you’ll gain, completing a course in social media marketing will also help you to demonstrate your skills and expertise to potential clients. 

3.    Stay on top of the latest trends

A big part of social media marketing is spotting and analysing trends, so you’ll need to keep your knowledge up to date and follow the latest trends and developments. 

“Social media is not something that you can have a career in if you're not keeping up-to-date and refreshing your education and training on a regular basis,” says Tanner. “You’ll simply get left behind as things progress.” 

In order to stay up-to-date, he suggests following blogs such as HubSpot, which provide useful resources and information on the latest tools and tricks in social media marketing. Collaborating with other social media professionals can also be hugely beneficial. 

 “People working in social media need to talk to other people in their organisation and beyond. It’s the people who live and breathe this stuff every day who know it best.”

4.    Work on developing the key personality traits

Social media is constantly changing and evolving, so Tanner says one very important personality trait that social media managers should have is the ability to be flexible and not just adapt to, but actually thrive on change. 

“You’ve got to have the sort of personality that likes to move all the time, and likes the fact that things are going to change and change constantly,” he says. 

You also need to be analytical, because you’ll have to make sense of all the data available to you and use it to make good decisions. Finally, your communication skills are extremely important, because, in addition to communicating with your audience online, you’ll also need to be able to share your ideas and results with the people within your organisation. 

5.    Look for ways to gain experience 

Once you feel confident about your skills, it’s time to get some practical experience under your belt. Of course, gaining experience in social media marketing can be a bit of a catch 22, because employers will usually want to see examples of your previous work and the results you’ve gotten before hiring you.  

When you’re just starting out, nonprofits can be great for gaining experience and building your portfolio, and you may be able to find unpaid social media internships in your area of interest. You can also see if any of your friends or family members who own their own small business would be interested in having you manage their social media presence for a few months. 

No matter what route you decide to take, though, be sure to keep track of your results and successes so you can share them with your future clients and employers. 

Are you interested in working as a social media manager? Find out more about how the nationally recognised Diploma of Social Media Marketing can help you achieve your goals. 


Marianne Stenger

Marianne is a London-based freelance Writer and Journalist with extensive experience covering all things learning and development. Her articles have been featured by the likes of ABC Education, The Huffington Post, Lifehacker, and Psych Central.

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