Open Colleges

4 Beauty Trends For 2016

by Alina Berdichevsky
Posted: May 30, 2016

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What’s hot this season in the world of Beauty, Make-Up and Nail Tech? Open Colleges speaks to some of Australia’s top beauty experts to find out all what’s trending in the world of Beauty Therapy. 

Having an awesome career in the beauty industry is a dream of many women, and plenty of men as well! The ability to work in a salon, be your own boss and spend all day chatting to clients and making them feel good is an irresistible pull for lots of people. 

Recently, Open Colleges interviewed a crop of Australia’s leading make up and beauty experts whose rewarding careers and thriving celebrity clienteles put them at the top of the industry pyramid when it comes to knowing what’s going on. We asked them about the latest trends aspiring beauty professionals need to know to stay ahead of the game, as well as general forecasts readers can look out for to stay ahead of make-up and beauty trends for 2016. 

So, what can beauty therapists expect this season? Open Colleges gets the lowdown on today’s hot products, new trends, emerging ideas and technologies. 

1.    Make-up trends

Beauty trends for 2016 - beauty experts

Photography Make-up Artist Amelia Webb’s portfolio encompasses fashion shoots, print media and high profile corporate events like the Brownlow Medal - she also came 7th nationally in the 2015 L’Oreal Paris ‘The Brush Contest’!  

For camera-ready make up, Amelia suggests dewyhydrated and highlighted skin and keeping it very natural. “Toning down the contour and adding a bright lip while keeping the eyes very clean is the perfect look for photos”.

2.    What’s hot for brows and lashes?

Beauty trends 2016 - beauty trends 2017

Eyelash and brow superstar Amy Jean says "realistic" brows will make a comeback in the next 12 months - and she should know, counting Naomi Campbell, Delta Goodrem, Kate Waterhouse and Dannii Minogue amongst her happy clients. “The ‘product overload’ brow will always be featured on Instagram as a "statement" but it’s not practical,” she says. 

“Those girls have spent hours drawing, perfecting and filtering those results.” Amy Jean recommends her signature "micro-feather touch brow tattoo" as a base line, then using a light powder fill before putting on more makeup. Likewise, for lashes, “extensions and anything overdone or false is OUT.”

3.    Trending in nail tech

2016 beauty trends - nail technology

In recent years there has been a huge shift to gel polish services. Managing Director of Young Nails (and Open Colleges Partner) Kristin Sulman prefers to use soft gels like ManiQ as it lasts longer and prevents clients from having to return as often to re-service. “Too many visits to the salon can often result in over buffing or thinning of the nail plate,” he says. 

Gel nails are also a preferred favourite for Manager of Bio Nail Lounge, Talya Bergmann. “We find in our salon that our customers are coming to us looking for more natural and healthy product services – we see many ex-acrylic users that have actively found us to try our natural looking gel extensions and enhancements, as we only use products that will not damage the natural nail,” she says. 

As per the colours, Talya says that nude nails are the most popular, but women are still experimenting with bolder, brighter colours and a touch of feature nail art here and there - but she notes a surprising move away from French nails, which used to be the most popular look in the nail industry.

4.    What’s in for skin this year? 

Skincare - 2016 beauty trends for 2017

The beauty industry will continue to become more regulated when it comes to skin care and required a qualification to work in a salon, believes Program Manager (Beauty) at Open Colleges, Tara Baldwinson. “We have seen the beginning of this with the de-regulation of solarium usage and I think regulating would be the next step,” she says. “I also believe we will start to see a higher level of skin treatments that are more accessible to clients.”

We all love the beauty industry for its ever-changing, glamorous and creative nature. Beauty trends 2016 mimic everything from culture to technology, so it pays to look to its developments if you’re considering a career in the industry or simply keeping abreast of what’s hot. 

Want more professional advice from beauty industry experts? Check out the full article, here.



Alina Berdichevsky

Alina a writer, communications consultant, brand lover, cultural excavator and an expert on strategic achievement. Alina has delivered strategic content and digital solutions for a variety of organisations across numerous sectors including fashion, business, luxury and not-for-profit.

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