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What are the specific types of Digital Designers?

by Elizabeth Harmon

Because of society’s growing reliance on digital, digital design is an ever-growing field. Businesses need digital designers to help them create aesthetically pleasing designs for digital devices. This isn’t just to look good, but because effective digital design can help communicate a message, which can attract and even retain customers.

This makes digital design an exciting career choice. The added demand for good designers has made the field far more diverse and specialised. Plus, it’s regularly changing as technology continues to advance. In the long term, it’s a reliable career choice. According to Job Outlook, there were 62,100 Graphic Designers, Web Designers and Illustrators in 2020. This is expected to grow to 70,100 by 2025.

What opportunities are available in digital design?

If you’re interested in a creative career in digital design, you can discover opportunities inside a business, at an agency, or some decide to become self-employed.

Design specialisation

You’ll find many exciting specialisations to choose from, including graphic designer, UX designer, web designer, 3D designer, app designer, brand designer, animator and more. There are too many to list here, but below are some primary areas you may want to consider when getting started:

  • Graphic designer – A graphic designer will often work closely with a marketing team to create visual assets that help a business clearly communicate a message to end-users. Assets can be made up of a combination of typography, imagery, spacing and colour. Some graphic designers decide to work in print and digital across various media, while others focus on only one area and a single media. Know about these in-demand graphic design skills.
  • Creativity and problem-solving – It goes without saying that you’ll need to be creative to be a successful digital designer, and you’ll need to be able to design solutions that ultimately solve a problem. This will help in every project stage, from idea generation to developing a concept and refining your work.
  • Communication – Your visual designs will be communicating a message, so it’s vital that you have strong communication skills. You’ll also need to listen carefully to clients, your team, and others to understand the details of design briefs. Once you have a design to show, you’ll need to communicate your ideas with clients clearly.
  • Organisation – You’ll likely have several projects on the go at once, all with different deadlines, so it’s important you can stay organised and set priorities. You’ll need to juggle each task and ensure everything is delivered on time, even when timings are tight.
  • Adaptability – The design industry is constantly changing, so you’ll need to be willing to learn continuously to stay up-to-date and on top of design trends.

How can you develop your technical digital design skills?

To pursue a career as a digital designer, you’ll also need a broad mix of technical skills. You’ll need to understand typography, how to manipulate graphics, colour, drawing and illustration, branding and identity, how to understand design briefs, user experience and much more.

Graphic designer

Want to learn all these skills and more?

Consider studying graphic design at Open Colleges. You’ll have the opportunity to learn from industry experts, and our nationally recognised and accredited graphic design courses will cover all the skills that prospective employers will be looking for.

What are you waiting for?

Discover our flexible graphic design courses, where you’ll develop the skills you need to open the doors to a range of careers in the ever-growing digital design industry.

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