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What does a Digital Experience Designer do?

by Elizabeth Harmon

Customers are increasingly interacting with brands via technology, such as on mobile websites or in-store devices. But as technology advances and brands aim to provide more features and capabilities, these digital experiences can become more complex. As customers expect their digital experiences to be simple and seamless, they can find these systems difficult and time-consuming to use. But this is where a Digital Experience Designer (sometimes called a UX Designer) comes in…

Job profile of a Digital Experience Designer

As a Digital Experience Designer, you will need to ensure technology is providing customers with high-quality experiences. It’s these experiences that will help drive customer engagement and loyalty, whilst increasing their value for brands.

You will need to design perfect systems that are attractive and functional. They need to be built with the target audience in mind too. They may even include personalisation, to provide customers with a pleasurable and unique, tailored experience.

Rather than focusing on a single system, as a Digital Experience Designer, you will need to focus on multiple digital touchpoints to ensure customers have a seamless experience. This could include reviewing the website, mobile site, mobile applications and in-store digital devices.

A Digital Experience Designer will be involved in the process from the very start at the user research and design stage, all the way through to usability testing, when the process will often start again, so improvements are continuously made.

Skills and requirements of a UX Designer

As a Digital Experience Designer, you will need to be creative and have a good eye for detail. But ultimately, you will be looking at systems and looking for ways to help brands connect with their customers more effectively. So, having creative problem-solving skills is a must.

You will need a good understanding of technology, including web development and web design. Some Digital Experience Designers even have a knowledge of psychology and sociology which helps to understand the needs of customers better and be able to apply this to the technology systems.

Although you will sometimes work alone, you will also need to be able to work with others, so teamwork is important. You must be able to communicate and collaborate effectively with designers and developers to ensure everything has been considered and the process runs smoothly.

Job outlook for a Digital Experience Designer

As businesses focus even more heavily on providing excellent customer service and even look at this as a differentiator from competitors, having well-designed, easy to use systems is vital. Although what is viewed as “good” UX design may change over time, effective consumer-facing technology is something that will always be in demand. This is great news if you’re considering a career as a Digital Experience Designer, as this means there are lots of exciting job opportunities available in this field.

Because of this demand and the level of expertise that is required, as a Digital Experience Designer, you can expect to be paid very well. According to PayScale, a User Experience Designer could receive an annual salary of AU$73,850. This can be higher depending on your skills and level of experience, with a Senior User Experience Designer expecting a salary of around AU$100,944 per annum.

How to become a Digital Experience Designer?

If you’re interested in creating better human experiences then becoming a Digital Experience Designer or seeking out specialist roles that come under UX design, such as a User Experience Researcher, UX Architect or UX Copywriter may be for you. But it’s a competitive area so to stand out from the crowd and get a foot in the door, you may want to consider developing your skills.

With Open Colleges’ Digital Transformation Library, you’ll get access to over 285 informative digital assets. You’ll find many interesting assets on Designing Digital Experiences, such as a video course on “Exploring Customer Journey Mapping”, an eBook on “Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market” and much more.

Subscribe to Open Colleges Digital Transformation Library now to develop your career as a Digital Experience Designer.


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