Employment Outlook

Public Relations Manager

The Public Relation Manager oversees the PR officers in planning, developing, putting into place and evaluating information and communication strategies that present an organisation to the public and external clients. They ensure the brand is best represented and that the customer face is consistent with company directives.

 

Average wage for

Employment Levels

There are currently 20 700 people employed as Public Relations Managers in Australia. According to the Department of Employment over the next 5 years (up until the year 2018) there will be more than 1 500 additional job openings within this profession.

Employment by State

The majority of Public Relations Managers are employed within NSW. There are a higher proportion of Public Relations Managers in VIC and QLD than the average for all occupations, while the population in SA, TAS, NT and ACT is close to the national average.

Gender Split

This is a female dominated industry. 72.3% of Public Relations Managers are female and 27.7% are male.

Age Brackets

The median age for Public Relations Managers is 33 years. Public Relations Managers are 7 years younger than the average age for all occupations.

Hours Worked

Public Relations Managers work an average of 36.6 hours a week. This is 3.5 hours less per week than the average for all occupations.

Education Level

The majority of workers employed in this profession have at least a Year 12 qualification. 82.4% of Public Relations Managers have a qualification that is Certificate III or higher while 12.8% have a qualification that is Year 12 or lower.

Public Relations Manager Duties & Tasks

  • Planning and organising publicity campaigns and communication strategies
  • Advising executives on the public relations implications of their policies, programs and practices
  • Preparing and controlling the issue of news and press releases
  • Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Representing organisations and arranging executive interviews with publicity media
  • Attending business, social and other functions to promote the organisation
  • Commissioning and obtaining photographs and other illustrative material
  • Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

 

 

*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only. 

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