Employment Outlook

Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising. Roles in this field include management, administration, creative planning and product advertising – including producing campaigns.

 

Average wage for

Employment Levels

There are currently 47 500 people employed in Marketing in Australia. According to the Department of Employment over the next 5 years (up until the year 2018) there will be more than 6 000 additional job openings within this profession. The demand is expected to be high.

Employment by State

The majority of people working in marketing are employed within NSW. There are a higher proportion of people working in marketing in VIC and QLD than the average for all occupations, while the population in SA, TAS, NT and ACT is close to the national average.

Gender Split

This is a female dominated industry. 63.2% of people who work in marketing are female and 36.8% are male.

Age Brackets

The median age for Marketing Professionals is 32 years. Marketing Professionals are 8 years younger than the average age for all occupations.

Hours Worked

People work in Marketing work an average of 40.5 hours a week. This is 0.4 hours more per week than the average for all occupations.

Education Level

The majority of workers employed in this profession have at least a Year 12 qualification. 74.7% of Marketing professionals have a qualification that is Certificate III or higher while 22.1% have a qualification that is Year 12 or lower.

Marketing Duties & Tasks

  • Planning, developing and organising advertising policies and campaigns to support sales objectives
  • Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • Analysing data regarding consumer patterns and preferences
  • Interpreting and predicting current and future consumer trends
  • Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

 

 

*The information provided on this page is from the Department of Employment’s Job Outlook website. All salary ranges are from Payscale. Where jobs are not exact matches, job areas have been used. This information is to be used as a guide only. 

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