"The CIM really helped me demonstrate to employers and colleagues how seriously I took my career."
- Adam Joseph, Herald Sun

Course: Chartered Institute of Marketing Professional Certificate in Marketing

Take your marketing career to the next level with a globally recognised qualification that could ultimately lead to your Master of Marketing.

Open Colleges (formerly Cengage Education) is able to offer this distance learning course through its partnership with the Australian College of Marketing (ACM), the only accredited national study centre for the UK's Chartered Institute of Marketing (CIM). It provides vocational training at a level equivalent to the first year of a degree and is ideal for those in marketing support roles who wish to advance their careers. It is also a valuable qualification for individuals such as small or medium business managers whose roles encompass some marketing responsibility.

Giving you the skills to devise and execute tactical marketing activities, the course will help you assess your marketing environment, understand marketing research processes and communicate effectively with stakeholders.

As a blended online and correspondence course, the Professional Certificate in Marketing is self-paced and thus highly suited to those who prefer or need a flexible learning program. Enrol anytime, study when it suits you and progress at your own pace. You will still enjoy the advantages of trainers who are practising marketing professionals, opportunities for networking and the prestige of studying with an organisation whose courses represent the international benchmark for marketing qualifications.

Potential jobs:
  • Marketing assistant
  • Small-scale project management assistant
  • Event organisation and support assistant
  • Internal/external marketing communications assistant
  • Market researcher
  • Website manager

The Chartered Institute of Marketing (CIM) is the world's oldest and largest international body for professional marketers, with 300 study centres around the world helping more than 50,000 marketers develop their careers each year. All CIM qualifications are developed by practising marketers in consultation with business to ensure they reflect the current trends and requirements of industry. Not only does a CIM qualification equip you with a solid foundation in the latest theory and thinking, it also gives you the opportunity to put it all into practice.

The Australian College of Marketing offers a range of CIM qualifications, from the Introductory Certificate in Marketing to the Master of Management (Chartered Marketer) in conjunction with Charles Sturt University. Its courses are developed and taught by qualified marketing practitioners, provide international accreditation with Australian case studies, include work-based assignments and offer credit transfers to Masters programs at leading Australian universities.



Course Number ACM02
Course Fees From $473.00 per week View our payment options
Delivery mode: Blended online and print
Course duration: Max 12 months
Assessments: Exam and projects
Qualification: International qualification (approx. equivalent to first year of degree)
Government Funding No
Career One jobs for:

ID

  • Essentials of marketing
    • Explain how market orientation creates customer value
    • Assess marketing’s cross-functional role
    • Understand all stages of the marketing planning process
    • Assess the elements of the internal and external marketing environment that impact an organisation
    • Describe the characteristics and applications of each element of the marketing mix (the 7 Ps)
  • Assessing the marketing environment
    • Explain the scope of the internal marketing environment
    • Distinguish between the types of organisation and understand their different challenges and objectives
    • Explain the characteristics of the micro environment, and identify information sources required to understand it
    • Assess the importance and potential impact of key trends on an organisation
    • Consider the implications for pursuing economic and environmental sustainability as part of CSR
  • Marketing information and research
    • Identify information and marketing research requirements for marketing decision-making
    • Evaluate the importance of databases and their contribution to supporting marketing decisions
    • Review the processes involved in establishing an effective database
    • Explain the nature and scope of the research industry and the importance of its code of conduct
    • Explain the process of developing criteria to support selection of a marketing research supplier
    • Explain the process for collecting information, using appropriate primary and secondary sources
    • Appraise a range of different research methodologies
  • Stakeholder marketing
    • Assess the importance of stakeholders for the marketing function, and their impact on marketing activities
    • Explain relationship marketing in terms of stakeholder interest, involvement, commitment and loyalty
    • Explain how the marketing mix can support stakeholder relationships
    • Coordinate the communications mix to communicate with stakeholders within budget and time constraints
    • Evaluate methods for measuring the success of the marketing mix and communications activities

Entry requirements

Minimum education

  • CIM Introductory Certificate in Marketing OR
  • degree or vocational equivalent OR
  • marketing or business qualification (minimum Certificate IV) OR
  • one-two years' marketing experience.

Minimum age

Minimum age of 18 years.

Computer requirements

Students will need access to a computer and the internet, as well as the following software:

  • Media player and
  • Adobe Acrobat Reader.

English language requirements

If English is not your first language and you did not complete the last two years of secondary education in English, you are required to provide evidence of English language competency before enrolling into the course. Examples of appropriate evidence are listed below:

Evidence

Example

IELTS Overall score of 6.5
Trinity ISE 111/IV

Students who successfully complete the CIM Professional Certificate in Marketing may be eligible for credit towards:

  • CIM Professional Diploma in Marketing.

No Jobs found for this Course.

Available payment options

Pay a $100 deposit and then 10 monthly payments of $473
or
Pay in full $4600 and save $230

To enrol now call a Course and Careers advisor on 1300 853 033

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