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Course: Certificate IV in Marketing BSB41307

A nationally recognised qualification under the BSB07 Business Services Package, Open Colleges' (formerly Cengage Education) Certificate IV in Marketing will help you develop superior marketing skills and build a broad knowledge base across a wide variety of marketing contexts, including market research, product promotion and campaign management. You will learn to apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources.

If you are considering further study, this course may also provide a pathway to additional qualifications.

Potential jobs:

  • Marketing officer
  • Direct marketing officer
  • Marketing coordinator
  • Marketing research officer
Course Number E0094
Course Fees From View our payment options
Delivery mode: Print and online
Course duration: Max 24 months
Assessments: Questions, case studies, evidence and assignments
Qualification: Certificate IV
Nationally Recognised Yes
Government Funding Yes
Career One jobs for:
General/Other: Marketing 79

ID

Subject

Subject Lists toggleexpand all
BSBCMM401A
BSBMKG402B
BSBMKG401B
  • Profile the market
    • Segment the market
    • Identify the target market
    • Profile the target audience
    • Develop a positioning strategy
BSBMKG408B
  • Conduct market research
    • Conduct desk research to gather background market information
    • Develop research methodology and objectives
    • Recruit respondents
    • Gather data and information from respondents
    • Analyse research information
    • Prepare research report
BSBMKG413A
BSBMKG414B
BSBREL401A
  • Establish networks
    • Develop and mantain business relationships
    • Establish and maintain business relationships
    • Promote the relationship
BSBCUS402A
  • Address customer needs
    • Assist customers to articulate needs
    • Satisfy customers' complex needs
    • Manage networks to ensure customer needs are addressed
BSBRES401A
BSBRSK401A

Entry requirements

Minimum education

  • Year 10 or equivalent OR
  • relevant qualification OR
  • relevant vocational experience.

Minimum age

Minimum age of 16 years. If you are under 18 your application must be signed by a parent or guardian.

Computer requirements

Students will need access to a computer and the internet. For students who do not have access to either a computer or the internet please contact a course and careers adviser to discuss alternative methods of communication.

Minimum specifications for the computer are:

  • Microsoft Office 2003 or equivalent and
  • Microsoft Windows 2000 or Mac OS X and
  • CD-ROM drive.

Students will also need access to a printer and the following applications:

  • Adobe Acrobat Reader and
  • Macromedia Flash player.

English language requirements

If English is not your first language and you did not complete the last two years of secondary education in English, you are required to provide evidence of English language competency before enrolling into the course. Examples of appropriate evidence are listed below:

Evidence

Example
IELTS Overall score of 5.5
TOEFL 530 (paper), 197 (computer) or 71 (internet)
12 months in English-speaking employment Testimonial, statutory declaration

Students who successfully complete the Certificate IV in Marketing BSB41307 will be eligible for credit towards:

  • Certificate IV in Small Business Management BSB40407
  • Certificate IV in Marketing BSB41307 and Certificate IV in Small Business Management BSB40407.
Francesca Caflisch

Francesca Caflisch

Francesca Caflisch’s background is in market research and business analysis, with a particular focus on the IT industry.

She has worked in large multinational organisations such as IBM and Epson, as well as smaller boutique agencies like Compass Research. Since 2004, she has been managing her own business, Intrinsic Sports, running team sports events for corporate and social groups across Sydney.

Francesca has more than 15 years' experience in the Vocational Training & Education sector, teaching marketing and business subjects in both the private sector and at TAFE. She holds an MBA (Internet Marketing), a Bachelor of Business (Marketing) and a Certificate IV in Training & Assessment.

Dr Mo Kader

Dr Mo Kader

Mo Kader is a training, development and commerce professional with 14 years' experience in integrating business frameworks with training and development.

He is a tertiary and VET educator and an experienced business professional, as well as an Associate Fellow of the Australian Institute of Management, a Fellow of the Australian Marketing Institute and Senior Associate at the Australasian Financial Services Institute.

With university degrees in business, management, education and law, Mo has a particular interest in aligning training frameworks with educational and business outcomes.

Possible Jobs for this Course include: Events Coordinator Our client, a multi-national professional membership organisation, is currently seeking an Event Coordinator to assist in the delivery of their high profile events nationally over the year. The primary purpose of this role is to coordinate the consistentl... Read MoreRead More
Marketing Coordinator Drive your career in a thrilling new direction Flexible working environment About our Client With a strong presence in the market, our client is a major service provider of lifestyle and residential communities around Melbourne and greater Victoria. Due t... Read MoreRead More

Available payment options

Pay Just $56.25 per week with a $100.00 deposit
or
Pay in full $2,240.00 and save $560.00
Fortnightly and monthly payment plans are also available through EduPay. Click Enrol Now and choose a payment plan or call a Course and Careers advisor on 1300 853 033 for more details. (Prices shown are for the online study option only. A surcharge is applicable for the print study option).
Start today - enrol now

Government Funding

In some instances, students may be eligible for Austudy, Centrelink or other government-funded programs to help with study. Please check with Centrelink regarding eligibility, or contact a course and careers advisor on 1300 853 033.

Work Placement

Why is a Work Placement Required?

This course includes 140 hours of work placement. Work placement is required to ensure that the student is able to demonstrate and apply what he or she has learnt in an industry context. Work placement ensures the relevance of learning and assessment tasks and helps to produce graduates who are job ready and thereby increase employment opportunities.

Workplace assessments and training must be undertaken in workplace organisations that are suitable for the course. The student must be under the direction of an appropriately qualified and experienced supervisor. The workplace assessments will be conducted by Open Colleges Workplace Assessors, who will contact both the workplace organisation and the student to arrange mutually convenient times to conduct the workplace assessments.

Open Colleges will assist students to identify work placement opportunities in an appropriate organisation however, it is the responsibility of the student to find and complete the work placement. In the event that the student has previously arranged a work placement Open Colleges will check the suitability of this arrangement.

Open Colleges will make reasonable efforts to organise for assessment to be conducted in the workplace however, the student may be required to attend assessment events at other locations. If the student does not complete a mandatory work placement within the duration of the course Open Colleges is not permitted to issue the qualification.

You will need to complete this part of your studies in an Australian workplace.

Insurance

Open Colleges is pleased to offer our students insurance cover for any mandatory work placement they undertake as part of their course.

Please note that this policy does not provide professional indemnity coverage.

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